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Brian's articles will help you achieve your personal and business goals faster than you ever imagined.

In my conversations with hundreds of top salespeople over the years, I have found that they all have one thing in common. They have taken the time to sit down and create a clear blueprint for themselves and their future lives. Even if they started the process of goal setting and personal strategic planning with a little skepticism, every one of them has become a true believer.

Becoming a True Believer
Every one of them has been amazed at the incredible power of goal setting and strategic planning. Every one of them has accomplished far more than they ever believed possible in selling and they ascribe their success to the deliberate process of thinking through every aspect of their work and their lives, and then developing a detailed, written road map to get them to where they wanted to go.

The Definition of Happiness
Happiness has been defined as, "The progressive achievement of a worthy ideal, or goal." When you are working progressively, step-by-step toward something that is important to you, you generate within yourself a continuous feeling of success and achievement.

You feel more positive and motivated. You feel more in control of your own life. You feel happier and more fulfilled. You feel like a winner, and you soon develop the psychological momentum that enables you to overcome obstacles and plough through adversity as you move toward achieving the goals that are most important to you.

Determine Your Values
Personal strategic planning begins with your determining what it is you believe in and stand for-your values. Your values lie at the very core of everything you are as a human being. Your values are the unifying principles and core beliefs of your personality and your character. The virtues and qualities that you stand for are what constitute the person you have become from the beginning of your life to this moment.

Your values, virtues and inner beliefs are the axle around which the wheel of your life turns. All improvement in your life begins with you clarifying your true values and then committing yourself to live consistent with them.

Fuzzy or Clear?
Successful people are successful because they are very clear about their values. Unsuccessful people are fuzzy or unsure. Complete failures have no real values at all.

Build Self-Confidence and Self-Esteem
Values clarification is the beginning exercise in building self-confidence, self-esteem and personal character. When you take the time to think through your fundamental values, and then commit yourself to living your life consistent with them, you feel a surge of mental strength and well-being. You feel stronger and more capable. You feel more centered in the universe and more competent of accomplishing the goals you set for yourself.

Action Exercises
Here are two things you can do immediately to put these ideas into action.

First, decide for yourself what makes you truly happy and then organize your life around it. Write down your goals and make plans to achieve them.

Second, begin with your values by deciding what it is you stand for and believe in. Commit yourself to live consistent with your inner most convictions - and you'll never make another mistake.

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All the top salespeople ask good questions and listen carefully to the answers. One of the most important skills of listening is simply to pause before replying. When the prospect finishes talking, rather than jumping in with the first thing that you can think of, take three to five seconds to pause quietly and wait.

Becoming a Master of the Pause
All excellent listeners are masters of the pause. They are comfortable with silences. When the other person finishes speaking, they take a breath, relax and smile before saying anything. They know that the pause is a key part of good communications.

Three Benefits of Pausing
Pausing before you speak has three specific benefits. The first is that you avoid the risk of interrupting the prospect if he or she has just stopped to gather his or her thoughts. Remember, your primary job in the sales conversation is to build and maintain a high level of trust, and listening builds trust. When you pause for a few seconds, you often find the prospect will continue speaking. He will give you more information and further opportunity to listen, enabling you to gather more of the information you need to make the sale.

Carefully Consider What You Just Heard
The second benefit of pausing is that your silence tells the prospect that you are giving careful consideration to what he or she has just said. By carefully considering the other person's words, you are paying him or her a compliment. You are implicitly saying that you consider what he or she has said to be important and worthy of quiet reflection. You make the prospect feel more valuable with your silence. You raise his self-esteem and make him feel better about himself.

Understanding With Greater Efficiency
The third benefit of pausing before replying is that you will actually hear and understand the prospect better if you give his or her words a few seconds to soak into your mind. The more time you take to reflect upon what has just been said, the more conscious you will be of the their real meaning. You will be more alert to how his words can connect with other things you know about the prospect in relation to your product or service.

The Message You Send
When you pause, not only do you become a more thoughtful person, but you convey this to the customer. By extension, you become a more valuable person to do business with. And you achieve this by simply pausing for a few seconds before you reply after your prospect or customer has spoken.

Action Exercises
Here are two things you can do immediately to put these ideas into action.

First, take time to carefully consider what the customer just said and what he might mean by it. Pausing allows you to read between the lines.

Second, show the customer that you really value what he has said by reflecting for a few moments before you reply.

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by Brian Tracy  |  ↑Top  |  Permanent Link

Highly creative people tend to have fluid, flexible, adaptive minds. Here are three statements that creative people can make easily and which you learn by regular practice.

Admit It When You Are Wrong
The first is simply, "I was wrong." Many people are so concerned with being right that all their mental energy is consumed by stonewalling, bluffing, blaming and denying. If you're wrong, admit it and get on to the solution or the next step.

Face Up to Mistakes
Second, non-creative people think that it is a sign of weakness to say, "I made a mistake." On the contrary, it is actually a sign of mental maturity, personal strength and individual character. Remember, everybody makes mistakes every single day.

Be Flexible With New Information
The third statement that creative people use easily is, "I changed my mind." It is amazing how many uncomfortable situations people get into and stay in because they are unwilling or afraid to admit that they've changed their minds.

Be Willing to Cut Your Losses
If you get new information or if you find that you feel differently about a previous decision, accept that you have changed your mind and don't let anyone or anything back you into a corner. If a decision does not serve your best interests as you see them now, have the ego-strength and the courage to "cut your losses," to change your mind and then get on to better things.

Action Exercises
Here are two ways you can break out of narrow thinking patterns and become more creative.

First, be willing to admit that you are not perfect, you make mistakes, you are wrong on a regular basis. This is a mark of intelligence and courage.

Second, with new information, be willing to change your mind. Most of what you know about your business today will change completely in the coming years so be the first to recognize it.

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Know the Right People
One of the greatest forms of financial leverage is contacts. Knowing the right people and being known by them can open doors for you that can save you years of hard work. The quality and quantity of your contacts and your relationships will have more to do with your success than perhaps any other factor.

Here are three things you can do to expand your list of contacts. First, make a list of the 25 people you feel it would be most useful for you to get to know. Develop a strategy to get to meet everyone of them over the next 12 months. Then make a list of 25 more.

List the people in charge of the major corporations that would be useful for you to know. List the mayor, list the congressmen, list the senator. List the important people that it would be helpful for you to know and then make a plan to meet them.

Network at Every Opportunity
Second is for you to network at every opportunity. Join business and trade associations. Attend meetings. Get involved. Volunteer for service on a key committee. This action alone can cut years off your career.

Once, when I was working with the Chamber of Commerce, I came to the attention of a senior executive who hired me away from the company I was working for a year later at triple the salary. Meeting people is very important. Network at every opportunity.

Get Involved in the Community
The third way is to get involved in community service organizations. The best people in every community, the people you should know and who should know you, are usually involved in public service in some way. Start with the United Way in your own city, or get involved in any charity that you care about or that you're interested in. You'll be amazed at the quality of people that you'll meet doing voluntary service.

Unlock Your Creativity
Another form of leverage is creativity. Remember, one new idea is all you need to start a fortune. Everyone has the ability to come up with creative ideas and solutions if they look for them. All great fortunes begin with an idea.

Create Good Work Habits
A powerful form of leverage that can help you is good work habits. Good work habits make an extraordinary difference. In a recent study, 104 chief executive officers all agreed that the ability to set priorities and then to get the job done fast were the two qualities that most readily led to promotion and increases in pay. Good work habits will bring you to the attention of the important people in your life as fast or faster than anything else you can do. In the final analysis, you always get paid for your results. If you develop a reputation for being the person who gets the job done fast, that alone can put you onto the fast track in your career.

Your Action Assignment
Now, here are two things you can do to leverage your financial potential:

First, get involved in the business, trade, civic and social organizations in your community. Once you become a member, off er to help and serve on committees. This will bring you to the attention of people who can help you faster than any other way.

Second, develop excellent work habits. Be punctual. Plan your work and work your plan. Always concentrate your conscious energies on high priority tasks and make sure that you are doing things that are important to your boss and to your company.

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Too Much to Do, Too Little Time
The most common form of stress that managers experience is the feeling of being overwhelmed with far too much to do and having too little time to do it in. In fact, "time poverty" is the biggest single problem facing most managers in America today. We simply do not have enough time to fulfill all our responsibilities. Because of budget limitations, staff cutbacks, downsizing, and competitive pressures, individual managers are forced to take on more and more work, all of which appears to be indispensable to the smooth functioning of our company or department.

Become An Expert
The solution to this problem of work overload is for you to become an expert on time management. There is probably no other skill that you can learn that will give you a "bigger bang for the buck" than to become extremely knowledgeable and experienced in using time management practices.

Be Open to New Ideas
The most foolish manager of all is either the manager who feels that he has no time to learn about time management or, even worse, the manager who, while being overwhelmed with work, feels that he already knows all that he needs to know about the subject.

Never Stop Learning
The fact is that you can study time management and take time management courses for your entire business life and you will still never learn everything you need to know to get the most out of yourself while doing your job in the most efficient way.

The Keys to Time Management
The two indispensable keys to time management are: 1) the ability to set priorities; and 2) the ability to concentrate single-mindedly on one thing at a time.

Since there is never enough time to do everything that needs to be done, you must be continually setting priorities on your activities. Perhaps the very best question that you can memorize and repeat, over and over, is, "what is the most valuable use of my time right now?"

The Best Question of All
This question, "what is the most valuable use of my time right now?" will do more to keep you on track, hour by hour, than any other single question in the list of time management strategies.

Start With Your Top Tasks
The natural tendency for all of us is to major in minors and to give in to the temptation to clear up small things first. After all, small things are easier and they are often more fun than the big, important things that represent the most valuable use of your time.

However, the self-discipline of organizing your work and focusing on your highest value tasks is the starting point of getting your time under control and lowering your stress levels.

Action Exercises
Here are two things you can do immediately to get your time under control.

First, make a decision today to become an expert on time management. Read the books, listen to the audio programs, and take a time management course. Then, practice, practice, practice every day until you master time management skills.

Second, set clear priorities on your work each day, before you begin. Then, discipline yourself to start on your most important task and stay at that until it is complete. This will relieve much of your stress immediately.

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by Brian Tracy  |  ↑Top  |  Permanent Link

The Quality of Thoughtfulness
The ability to think and plan strategically is perhaps the most important single skill of the effective executive. In a longitudinal study of leaders who, in retrospect, made the best and most effective decisions, the single quality that stood out from all others was the quality of "thoughtfulness."

Thoughtfulness may be defined as a careful concern for the secondary consequences of each decision and each action. This is the essence of strategic thinking.

Your Most Powerful Tool
The most powerful tool that you as an executive have to bring to bear on your work is your mind - your thinking ability. Everything you do that sharpens and hones your ability to think with greater clarity before acting, will benefit you and help you to move upward and onward more rapidly in your career.

Use a Two Pronged Approach
The best way to approach strategic thinking is two pronged. This means to work simultaneously on the personal and the corporate.

Increase Your "Return On Energy"
In personal terms, strategic planning is an exercise in increasing "return on energy." Your greatest single asset is your earning ability. And your earning ability is nothing more than the total of the mental, emotional and physical energies that you can apply toward getting valuable results for yourself and your company.

Anything that you can do to increase your return on energy invested will increase your overall levels of effectiveness and contribution in every area of your life, especially, and most importantly in your work.

Action Exercises
Here are two things you can do immediately to increase your return on equity and your return on energy.

First, think about everything that you are doing in terms of its financial return to your organization. What are the things that you do that yield the highest return on equity? Whatever they are, do more of them.

Second, think in personal terms about the things you do that give you the highest return on energy. Where do you contribute the greatest value and achieve the greatest satisfaction? Whatever they are, do more of these things.

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by Brian Tracy  |  ↑Top  |  Permanent Link

There are many different sources of new product ideas for your business. Here are six of them.

Read Everything You Can
The first way to find a new product or service is to read newspaper stories, read articles, read advertisements, read the classified ads. Very often when people have new products or services available in a market or they're looking for someone to sell it or distribute it, they advertise in the classifieds under business opportunities. Read all US publications that are written for businesspeople. Look for potential in new products or services everywhere.

Study Trade Magazines
The second way to find new products or services is to read trade magazines, especially in your field of knowledge or expertise. Libraries usually have them all. Go down to the library, take a look at all the magazines and then subscribe to the very best ones.

Visit Trade Shows
The third way to find a new product or service is to go to trade shows. You need only a business card to get into a trade show and they hold trade shows everywhere all the time. You can have business cards made up for you in 24 hours.

Talk to the Key People
Present yourself as a retail buyer. Sign up at the beginning, pay the entrance fee, and present yourself as a buyer looking to buy the products offered in the trade show. Then go in and talk to the key people there. Find out what they're doing. What they're selling. Where the market is going. What the industry trends are. What is successful and what is unsuccessful and so on.

Tap Into Your Network
The fourth way to find a new product or service is your friends. Tell them that you're looking for new product ideas. Tell them you're looking for something to sell, something to distribute. Have them keep an eye out for you. Sometimes your friends will see things that you won't see, or they'll see things when they're traveling and so on.

Keep Your Eyes Open
The fifth way to find new products or services is to read Entrepreneur Magazine. Read Success Magazine. Read Inc. Magazine. Read magazines where people advertise new products or services or business opportunities. Read The Wall Street Journal. Read Money Magazine. Read Fortune. Read Business Week. Read everything that you possibly can.

Look Overseas For New Products
The sixth source of new products is foreign publications. There are three foreign publications that you can get if you look around for them. One is called Made In Europe, which has hundreds and hundreds of products that are made by European corporations who are seeking US distributors. Sometimes the distribution rights for those products are available for the asking. There's also a book called Made In Hong Kong, which has hundreds and hundreds of products made by Hong Kong corporations. And then there's another catalog from the Taiwanese Trade Consulate that's available that lists hundreds of manufacturers of thousands of products who are looking for US distributors.

Remember, 95 percent of all products are never sold outside of the country that they're manufactured in. Sometimes all you have to do is find a product that is selling well somewhere else and bring it into your market area and that can be the start of your successful business.

Action Exercises
First, take action immediately on at least one of these ideas. Buy and read magazines, visit trade shows or subscribe to foreign publications. The more information you have, the better decisions you will be able to make.

Second, ask for what you want. If you see a product or service for sale somewhere, write to the company and ask for the right to distribute it in your market area. You may be surprised.

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Use A Time Planner
A time planner, broken down by day, hour and minute, organized in advance, can be one of the most powerful, personal productivity tools of all. It enables you to see where you can consolidate and create blocks of time for concentrated work.

Eliminate All Distractions
During this working time, you turn off the telephone, eliminate all distractions and work non-stop. One of the best work habits of all is for you to get up early and work at home in the morning for several hours. You can get three times as much work done at home without interruptions as you ever could in a busy office where you are surrounded by people and bombarded by phone calls.

Create an Office in the Air
When you fly on business, you can create your office in the air by planning your work thoroughly before you depart. When the plane takes off, you can work non-stop for the entire flight. You will be amazed at how much work you can go through when you work steadily in an airplane, without interruptions.

Make Every Minute Count
One of the keys to high levels of performance and productivity is for you to make every minute count. Use travel and transition time, what is often called "gifts of time" to complete small chunks of larger tasks.

Remember, the pyramids were built one block at a time. A great life and a great career is built one task, and often, one part of a task, at a time. Your job in time management is to deliberately and creatively organize the concentrated time periods you need to get your key jobs done well, and on schedule.

Action Exercises
Here are two steps you can take immediately to put these ideas into action.

First, think continually of different ways that you can save, schedule and consolidate large chunks of time. Use this time to work on important tasks with the most significant long-term consequences.

Second, make every minute count. Work steadily and continuously without diversion or distraction by planning and preparing your work in advance. Most of all, keep focused on the most important results for which you are responsible.

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by Brian Tracy  |  ↑Top  |  Permanent Link

When I began searching for the secrets of success many years ago, I discovered an interesting principle: success leaves tracks. A wise man who had studied success for more than 50 years concluded that the greatest success principle of all was, "learn from the experts."

Learn From the Experts
If you want to be a big success in any area, find out what other successful people in that area are doing, and do the same things, until you get the same results. When I studied the interviews, speeches, biographies and autobiographies of successful men and women, I found that they all had one quality in common. They were all described as being "extremely well organized." They used their time very, very well. They were highly productive and they got vastly more done in the same period of time than the average person.

Be Both Effective and Efficient
High performing men and women were both effective and efficient. They did the right things, and they did them in the right way. They were constantly looking for ways to improve the quality and quantity of their output. As a result, their contribution to their organizations was vastly higher and therefore much better paid, than the contributions of the average person.

Action Exercises
Here are two things you can do immediately to put these ideas into action:

First, develop a study plan today to learn from the experts in your field. This can save you years of hard work.

Second, decide what is the most important thing to do, and then decide how to do it.

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Solve Problems and Make Decisions More Effectively in Discussions With Other People
Your ability to communicate is the most important skill you can develop to get on to the fast track in your career. Perhaps the most important thing you do in business is to solve problems and make decisions, both by yourself and with other people. A major reason for meetings in the business organization is problem solving and decision making. The key to effective problem solving and decision making discussions, is for you to all go through the process systematically.

Clarify the Problem
Right at the beginning, you ask the question, "What exactly is the problem?" Clarity of definition will resolve 50% of the issues before they go any further

Think About the Future
When discussing a problem, be sure to focus on the future over the past. Ask the question, "Where do we go from here?" "What do we do from here?" "What are our options for the future?" Too many problem-solving discussions end up focusing all of the attention of all the people present on what happened in the past and who is to blame. The effective executive uses this type of communication to focus on where the company and the individuals are going, and what can happen in the future - the only part of the equation over which anyone has any control.

Focus On the Solution
A second element in effective problem solving communications, is for you to talk about the solutions instead of talking about the problems. It is for you to keep the attention of the individuals in the meeting focused on the possible solutions and what can be done rather than what has already happened.

The discussion of solutions is inherently positive, uplifting and has a tendency to release creativity amongst the group. A discussion of problems is inherently negative, de-motivating and tends to inhibit creativity. You can become a positive thinker simply by becoming a solution-oriented person rather than a problem-oriented person. If you get everyone in your organization thinking and talking in terms of solutions, you will be astonished at the quality and quantity of ideas that will emerge.

Putting These Ideas Into Action
First, take some time to be absolutely clear about the problem that is under discussion. Give some thought to what an ideal decision or solution would accomplish. Instead of focusing on the situation as it is, talk about the situation as you would like it to be.

Second, keep the conversation focused on solutions, on what can be done in the future. The more you think and talk about solutions, the more positive and creative everyone will be and the better ideas you will come up with.

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by Brian Tracy  |  ↑Top  |  Permanent Link