Time Management is your key to personal greatness!
Brian's articles will teach you how to get more done, faster and easier, and have more time off for your family and personal life.
By Brian Tracy
December 29, 2008
Too Much to Do, Too Little Time
The most common form of stress that managers experience is the feeling of being overwhelmed with far too much to do and having too little time to do it in. In fact, "time poverty" is the biggest single problem facing most managers in America today. We simply do not have enough time to fulfill all our responsibilities. Because of budget limitations, staff cutbacks, downsizing, and competitive pressures, individual managers are forced to take on more and more work, all of which appears to be indispensable to the smooth functioning of our company or department.
Become An Expert
The solution to this problem of work overload is for you to become an expert on time management. There is probably no other skill that you can learn that will give you a "bigger bang for the buck" than to become extremely knowledgeable and experienced in using time management practices.
Be Open to New Ideas
The most foolish manager of all is either the manager who feels that he has no time to learn about time management or, even worse, the manager who, while being overwhelmed with work, feels that he already knows all that he needs to know about the subject.
Never Stop Learning
The fact is that you can study time management and take time management courses for your entire business life and you will still never learn everything you need to know to get the most out of yourself while doing your job in the most efficient way.
The Keys to Time Management
The two indispensable keys to time management are: 1) the ability to set priorities; and 2) the ability to concentrate single-mindedly on one thing at a time.
Since there is never enough time to do everything that needs to be done, you must be continually setting priorities on your activities. Perhaps the very best question that you can memorize and repeat, over and over, is, "what is the most valuable use of my time right now?"
The Best Question of All
This question, "what is the most valuable use of my time right now?" will do more to keep you on track, hour by hour, than any other single question in the list of time management strategies.
Start With Your Top Tasks
The natural tendency for all of us is to major in minors and to give in to the temptation to clear up small things first. After all, small things are easier and they are often more fun than the big, important things that represent the most valuable use of your time.
However, the self-discipline of organizing your work and focusing on your highest value tasks is the starting point of getting your time under control and lowering your stress levels.
Action Exercises
Here are two things you can do immediately to get your time under control.
First, make a decision today to become an expert on time management. Read the books, listen to the audio programs, and take a time management course. Then, practice, practice, practice every day until you master time management skills.
Second, set clear priorities on your work each day, before you begin. Then, discipline yourself to start on your most important task and stay at that until it is complete. This will relieve much of your stress immediately.
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By Brian Tracy
December 22, 2008
Use A Time Planner
A time planner, broken down by day, hour and minute, organized in advance, can be one of the most powerful, personal productivity tools of all. It enables you to see where you can consolidate and create blocks of time for concentrated work.
Eliminate All Distractions
During this working time, you turn off the telephone, eliminate all distractions and work non-stop. One of the best work habits of all is for you to get up early and work at home in the morning for several hours. You can get three times as much work done at home without interruptions as you ever could in a busy office where you are surrounded by people and bombarded by phone calls.
Create an Office in the Air
When you fly on business, you can create your office in the air by planning your work thoroughly before you depart. When the plane takes off, you can work non-stop for the entire flight. You will be amazed at how much work you can go through when you work steadily in an airplane, without interruptions.
Make Every Minute Count
One of the keys to high levels of performance and productivity is for you to make every minute count. Use travel and transition time, what is often called "gifts of time" to complete small chunks of larger tasks.
Remember, the pyramids were built one block at a time. A great life and a great career is built one task, and often, one part of a task, at a time. Your job in time management is to deliberately and creatively organize the concentrated time periods you need to get your key jobs done well, and on schedule.
Action Exercises
Here are two steps you can take immediately to put these ideas into action.
First, think continually of different ways that you can save, schedule and consolidate large chunks of time. Use this time to work on important tasks with the most significant long-term consequences.
Second, make every minute count. Work steadily and continuously without diversion or distraction by planning and preparing your work in advance. Most of all, keep focused on the most important results for which you are responsible.
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By Brian Tracy
December 8, 2008
Anyone who does a great job consistently, over and over, kicks open the doors of opportunity in all directions. Such a person will be hired, paid well, promoted, advanced and given additional responsibilities because there are so few of them.
Make a Decision Today
You can put your life and career into an upward trajectory by making the decision, today, that you are going to become one of the best time managers in your field. And in this session, you will learn how to do it.
Benjamin Franklin once wrote, "Dost thou love life? Then do not squander time, for that's the stuff life is made of."
Exploit Your Most Precious Resource
Time is your most precious resource. It is all you really have. It is your life. As long as you have lots of time, you can do almost anything. But if your time is cut off for any reason, all of your possibilities are cut off as well.
Queen Elizabeth I of England was one of the richest women in the world. She owned half the country. Yet, when she was on her deathbed, she turned to her doctor and said, "I would give all I have for a few more minutes of time."
Start This Very Minute
The time for you and I to begin to appreciate how valuable and precious each minute is, is right now, not a later time when our minutes and hours are draining away.
Action Exercises
Here are two things you can do immediately to put these ideas into action.
First, resolve to become an expert at time management. Work on becoming more efficient every day.
Second, ask "Why am I on the payroll?" Whatever your answer to this question, work on it all day long.
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By Brian Tracy
December 1, 2008
There are two questions that you can ask on a regular basis to keep yourself focused on getting your most important tasks completed on schedule. The first question is "What are my highest value activities?"
Put another way, what are the most important tasks you have to complete to make the greatest contribution to your organization? To your family? To your life in general?
Think it Through Carefully
This is one of the most important questions you can ask and answer. What are your highest value activities? First, think this through for yourself. Then, ask your boss. Ask your coworkers and subordinates. Ask your friends and family. Like focusing the lens of a camera, you must be crystal clear about your highest value activities before you begin work.
Keep Yourself Focused
The second question you can ask continually is, "What can I and only I do, that if done well, will make a real difference?"
This question comes from Peter Drucker, the management guru. It is one of the best of all questions for achieving personal effectiveness. What can you, and only you do, that if done well, can make a real difference?
This is something that only you can do. If you don't do it, it won't be done by someone else. But if you do it, and you do it well, it can really make a difference to your life and your career. What is your answer to this question?
Every hour of every day, you can ask yourself this question and there will be a specific answer. Your job is to be clear about the answer and then to start and work on this task before anything else.
Action Exercises
Here are two things you can do immediately to put these ideas into action.
First, make a list of everything you do at work and then select your most valuable tasks from that list.
Second, resolve to start in on your highest value task and stay at it until it is 100% complete.
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By Brian Tracy
November 24, 2008
Organize Your Life Around Your Family, Your Career and Your Personal Goals
You need to stand back on a regular basis and analyze yourself, your life and your time usage. You need to become a master of your time rather than a slave to continuing time pressures.
Your Most Precious Resource
Time is your most precious resource. It is the most valuable thing you have. It is perishable, it is irreplaceable, and it cannot be saved. It can only be reallocated from activities of lower value to activities of higher value. All work requires time. And time is absolutely essential for the important relationships in your life. The very act of taking a moment to think about your time before you spend it will begin to improve your personal time management immediately.
The Starting Point
Personal time management begins with you. It begins with your thinking through what is really important to you in life. And it only makes sense if you organize it around specific things that you want to accomplish. You need to set goals in three major areas of your life. First, you need family and personal goals. These are the real reasons why you get up in the morning, why you work hard and upgrade your skills, why you worry about money and sometimes feel frustrated by the demands on your time.
Decide Upon Your Goals
What are your personal and family goals, both tangible and intangible? A tangible family goal could be a bigger house, a better car, a larger television set, a vacation, or anything else that costs money. An intangible goal would be to build a higher quality relationship with your spouse and children, to spend more time with your family going for walks or reading books. Achieving these family and personal goals are the real essence of time management, and its major purpose.
How to Achieve Your Goals
The second area of goals is your business and career goals. These are the "how" goals, the means by which you achieve your personal, "why" goals. How can you achieve the level of income that will enable you to fulfill your family goals? How can you develop the skills and abilities to stay ahead of the curve in your career? Business and career goals are absolutely essential, especially when balanced with family and personal goals.
Personal Development Goals
The third type of goals is your personal development goals. Remember, you can't achieve much more on the outside than what you have achieved and become on the inside. Your outer life will be a reflection of your inner life. If you wish to achieve worthwhile things in your personal and your career life, you must become a worthwhile person in your own self-development. You must build yourself if you want to build your life. Perhaps the greatest secret of success is that you can become anything you really want to become to achieve any goal that you really want to achieve. But in order to do it, you must go to work on yourself and never stop.
Action Exercises
Here are three things you can do immediately to put these ideas into action.
First, develop the habit of stopping on a regular basis and thinking about what is really important to you. The more often you stop and think, the better decisions you will make.
Second, decide clearly upon your personal and family goals. Write them down. Discuss them with others. Be clear about why you are doing what you do.
Third, take some time to think about your career goals and the steps you will have to take to achieve them. Do something every day that moves you forward in all three areas.

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By Brian Tracy
November 17, 2008
The more you discipline yourself to working non-stop on a single task, the more you move down the "Efficiency Curve." You get more and more high quality work done in less and less time.
Each time you stop working however, you break this cycle and move back up the curve to where every part of the task is more difficult and time consuming.
Self-Discipline Is the Key
Elbert Hubbard defined self-discipline as, "The ability to make yourself do what you should do, when you should do it, whether you feel like it or not."
In the final analysis, success in any area requires tons of discipline. Self-discipline, self-mastery and self-control are the basic building blocks of character and high performance.
The True Test of Willpower
Starting a high-priority task and persisting with that task until it is 100% complete is the true test of your character, your willpower and your resolve.
Persistence is actually self-discipline in action. The good news is that the more you discipline yourself to persist on a major task, the more you like and respect yourself, and the higher is your self-esteem.
And the more you like and respect yourself, the easier it is for you to discipline yourself to persist even more.
Focus Clearly on Your Number One Task
By focusing clearly on your most valuable task and concentrating single-mindedly until it is 100% complete, you actually shape and mold your own character. You become a superior person.
You become a stronger, more competent, confident and happier person. You feel more powerful and productive.
Build Your Self-Confidence
You eventually feel capable of setting and achieving any goal. You become the master of your own destiny. You place yourself on an ascending spiral of personal effectiveness on which your future is absolutely guaranteed.
And the key to all of this is for you to determine the most valuable and important thing you could possibly do at every single moment and then, "Eat That Frog!"
Action Exercises
Once you start your most important task, discipline yourself to persevere without diversion or distraction until it is 100% complete. See it as a "test" to determine whether you are the kind of person who can make a decision to complete something and then carry it out. Once you begin, refuse to stop until the job is finished.
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"Eat That Frog!"
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By Brian Tracy
November 10, 2008
Efficiency is doing things right. Effectiveness is doing the right things. Your ability to plan and organize your work, in advance, so you are always working on your highest value tasks determines your success as much as any other factor.
The ABCDE Method for Priorities
The process of setting short-term priorities begins with a pad of paper and a pen. Whenever you feel overwhelmed by too many things to do and too little time in which to do them, sit down, take a deep breath, and list all those tasks you need to accomplish. Although there is never enough time to do everything, there is always enough time to do the most important things, and to stay with them until they are done right.
Setting Better Priorities
The best method for setting priorities on your list, once you have determined your major goals or objectives, is the A-B-C-D-E method. You place one of those letters in the margin before each of the tasks on your list before you begin.
"A" stands for "very important;" something you must do. There can be serious negative consequences if you don't do it.
"B" stands for "important;" something you should do. This is not as important as your 'A' tasks. There are only minor negative consequences if it is not completed.
"C" stands for things that are "nice to do;" but which are not as important as 'A' or 'B,' tasks. There are no negative consequences for not completing it.
"D" stands for "delegate." You can assign this task to someone else who can do the job instead of you.
"E" stands for "eliminate, whenever possible." You should eliminate every single activity you possibly can, to free up your time.
When you use the A-B-C-D-E method, you can very easily sort out what is important and unimportant. This then will focus your time and attention on those items on your list that are most essential for you to do.
Just Say No
Once you can clearly determine the one or two things that you should be doing, above all others, just say no to all diversions and distractions and focus single-mindedly on accomplishing those priorities.
Much stress that you experience in your work life comes from working on low-priority tasks. The amazing discovery is that as soon as you start working on your highest-value activity, all your stress disappears. You feel a continuous stream of energy and enthusiasm. As you work toward the completion of something that is really important, you feel an increased sense of personal value and inner satisfaction. You experience a sensation of self-mastery and self-control. You feel calm, confident and capable.
Action Exercises
Here are three ideas that you can use, every day, to help you set priorities and to keep you working at your best:
First, take the time to be clear about your goals and objectives so that the priorities you set are moving you in the direction of something that is of real value to you.
Second, remember that what counts is not the amount of time that you put in overall; rather, it's the amount of time that you spend working on high-priority tasks.
Third, understand that the most important factor in setting priorities is your ability to make wise choices. You are always free to choose to engage in one activity or another.
Resolve today to set clear priorities in every area of your life, and always choose the activities that will assure you the greatest health, happiness and prosperity in the long term.
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By Brian Tracy
November 3, 2008
Perhaps the most outwardly identifiable quality of a high performing man or woman is "action orientation."
Take Time to Think and Plan
Highly productive people take the time to think, plan and set priorities. They then launch quickly and strongly toward their goals and objectives. They work steadily, smoothly and continuously and seem to go through enormous amounts of work in the same time period that the average person spends socializing, wasting time and working on low value activities.
Getting into "Flow"
When you work on high value tasks at a high and continuous level of activity, you can actually enter into an amaz ing mental state called "flow." Almost everyone has experienced this at some time. Really successful people are those who get themselves into this state far more often than the average.
In the state of "flow," which is the highest human state of performance and productivity, something almost mirac ulous happens to your mind and emotions. You feel elated and clear. Everything you do seems effortless and accurate. You feel happy and energetic. You experience a tremendous sense of calm and personal effectiveness.
Become More Alert and Aware
In the state of "flow," identified and talked about over the centuries, you actually function on a higher plane of clarity, creativity and competence. You are more sensitive and aware. Your insight and intuition functions with incredible precision. You see the interconnectedness of people and circumstances around you. You often come up with brilliant ideas and insights that enable you to move ahead even more rapidly.
Develop a Sense of Urgency
One of the ways you can trigger this state of flow is by developing a "sense of urgency." This is an inner drive and desire to get on with the job quickly and get it done fast. This inner drive is an impatience that motivates you to get going and to keep going. A sense of urgency feels very much like racing against yourself.
Create a "Bias for Action"
With this ingrained sense of urgency, you develop a "bias for action." You take action rather than talking continually about what you are going to do. You focus on specific steps you can take immediately. By employing this technique you concentrate on the things you can do right now to get the results you want and achieve the goals you desire.
Action Exercises
Here are two things you can do immediately to put these ideas into action:
First, select one major task confronting you and launch into it immediately. Don't hesitate. Move fast.
Second, start doing this every morning, first thing, until it becomes a habit.

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By Brian Tracy
October 20, 2008
Fast tempo seems to go hand in hand with all great success. Developing this tempo requires that you start moving and keep moving at a steady rate.
The Key Action to Orientation
When you become an action-oriented person, you activate the "Momentum Principle" of success. This principle says that although it may take tremendous amounts of energy to overcome inertia and get going initially, it then takes far less energy to keep going.
Increase Your Energy
The good news is that the faster you move, the more energy you have. The faster you move, the more you get done and the more effective you feel. The faster you move, the more experience you get and the more you learn. The faster you move, the more competent and capable you become at your work.
Get Onto the Fast Track
A sense of urgency shifts you automatically onto the fast track in your career. The faster you work and the more you get done, the higher will be your levels of self-esteem, self-respect and personal pride.
Talk to Yourself Positively
One of the simplest and yet most powerful ways to get yourself started is to repeat the words, "Do it now! Do it now! Do it now!" over and over to yourself. If you feel yourself slowing or becoming distracted by conversations or low value activities, repeat to yourself the words, "Back to work! Back to work! Back to work!" over and over.
Get A Reputation for Speed
In the final analysis, nothing will help you more in your career than for you to get the reputation for being the kind of person who gets important work done quickly and well. This reputation will make you one of the most valuable and respected people in your field.
Action Exercises
Practice makes perfect! Pick up the tempo! Whatever you are doing, resolve to move faster than ever before.
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By Brian Tracy
April 28, 2008
Some things in life are optional, and some things in life are mandatory. Taking
your next vacation to the Caribbean is optional. Building a personal library and
becoming an excellent reader is mandatory. It is no longer something you can
choose to do or not do. It is absolutely essential and indispensable for your
success.
A great many people do not read very much. Fifty-eight percent of adult
Americans never read a nonfiction book from cover to cover after they finish
school. The average American reads less than one book per year. In fact,
according to a Gallup study of the most successful men and women in America,
reading one nonfiction book per month will put you into the top 1 percent of
living Americans.
It takes regular, persistent reading and studying for you to improve, to move to
the front of your field. It is not optional.
There are a variety of reasons why people don’t read as much as they should. One
is that probably 50 million Americans have been graduated from high school with
poor reading skills.
Another reason why people don’t read is because they have not been told how
important reading is. Lifelong learning, lifelong reading is the minimum
requirement for success in any field today. If you are in sales, management,
service, administration or any other field that relies on the written word to
convey information and data, your ability to read well is absolutely critical to
your success.
Some people don’t read because they are simply lazy. They are surrounded by so
many distractions, especially television, radio, socializing and other
activities, that they just never get around to doing any serious reading. They
are so busy and caught up in day-to-day activities and amusements that they put
off reading and then never get around to it. If continued, this pattern could
have devastating consequences.
Another reason why people don’t read is that they probably are not working in
the right field. One of the best tests for compatibility with your work is your
desire to read and learn more about it. If you are doing the job that is right
for you, you will naturally be eager to read everything that you can possibly
find about your field. You will want to get better and better. You will be
hungry for new knowledge. You will be determined to become excellent. And every
single bit of new information motivates and stimulates you and makes you excited
about learning even more.
However, if you are in the wrong field, you will look upon reading about it as
drudgery. If the reading and studying is a required condition of your job or
profession, you will do it, but only under duress. You will want to get it over
with, like a visit to the dentist. If, for any reason, you are not eager to
learn more about what you are doing, it could very well be that you are wasting
your time and your life in the wrong field.
In one 22-year study of self-made millionaires, the researchers found that one
of the common characteristics of those special men and women who went from rags
to riches was that they were absolutely fascinated by their work. They didn’t
think so much about making a lot of money. They were more concerned about
becoming better and better at what they did. Their work absorbed them
completely. In almost no time at all, because of their commitment to reading and
self-development, they were paid more and more. And once they reached a high
level of income, their fascination with their work still continued. Instead of
drawing extra money from their business and spending it frivolously, they
reinvested it in themselves and in their career. As a result, they became more
and more proficient and wealthier and wealthier. Then, one day, they opened
their eyes, looked around and found that they were worth more than $1 million.
And the continuous learning, the nonstop reading, was the key ingredient.
Some years ago, a young man came to me and asked for advice. He had been
graduated from high school without the ability to read. He told me that reading
a whole paragraph actually made him tired. His problem was that he was working
at a dead-end job at minimum wage, and he had been there for two years. He was
living in a small apartment on a limited budget. All his friends from high
school, none of whom could read either, were in pretty much the same
predicament. They all were working at low-level, low-skill jobs with no future.
He had been out of school for two years and had made no progress. What advice
could I give him?
I told him that he had to learn to read, and read well. He said he didn’t like
to read, and he wanted to be successful at something that didn’t require
reading. I told him that this was not a matter of choice. The only jobs that
didn’t require reading were the kinds of jobs that he and his friends were
already doing. And even they soon would be surpassed by younger, more eager
people with better educations.
Much to his credit, he thought about this for a while and then accepted the fact
that he had to become a good reader. He began taking community-college courses
in remedial reading. Eventually, he applied for entrance to a technical
institute, and he managed to get in by the skin of his teeth. Because of his
poor high-school education, it took him almost three years to complete a
two-year program in biomedical engineering. He stuck in there and worked hard,
and he finally came up with a degree.
A small company hired him as a sales representative, to call on hospitals and
clinics in a rural territory. It wasn’t much, but he took it and ran with it. He
continued to read and studied sales and communications. He started at $22,000
per year, and within two years, he was up to $30,000 per year. In his third
year, he was hired away by a rival company and paid $40,000 per year. Two years
later, an international company heard about his success in the marketplace and
hired him at more than $50,000 per year, with a company car, an expense account
and substantial benefits.
In seven years, he went from being a semiliterate, minimum wage worker to a
highly paid biomedical technical representative working for an international
corporation. And he was back in the big city with a town house, a new car, a
wife, children, and a great life. The interesting thing was that as he went
around to renew his old friendships, he found that most of the people he had
graduated with were still working at dead-end jobs.
Seven years seems like a long time in the course of a life, but it passes in a
flash when you are busy doing something you enjoy and getting continually better
at it.
The last great obstacle to regular reading and continuous learning is that most
people have been brought up with what we might call the old paradigm, the
outdated way of viewing education. It’s likely that as you grew up, education
was looked upon as something that was done to you by other people. For the first
18 years of your life, you went off to school and education was done to you as
though you were a passive object. Even when you went to college, you signed up
for the courses that were recommended, you learned the subjects that were
required, and you took the exams that were given. When you came out, you were
the product of an education. It was almost as though the education had "just
happened" to you, while you merely went along and did your share at the right
time.
However, after you finish school, you are responsible for your education. From
that moment onward, you are responsible for buying your books, planning your
courses of study, learning your subjects and continually upgrading your skills.
It’s not the responsibility of anyone else. You are in charge. It’s all up to
you.
Many people think that it’s up to their company to educate them if they need
additional training. Well, if your company provides training, you should take
every minute of it that you can get. But if it doesn’t, and most companies
don’t, you are still solely responsible for maintaining and increasing your
value through continuous reading. There is no other way.
Let me share with you some ideas that helped me to go from high-school dropout
and dishwasher, working in the kitchen of a small hotel, to chief operating
officer of a $265 million company. These are practices of most of the successful
men and women in America. Their cumulative effect on the quality of your life
can be amazing.
First, if you are not a good reader, make the decision, right now, that you are
going to go any distance, pay any price, overcome any obstacle and spend
whatever amount of money it takes to become an excellent reader. If you do not
know how to read particularly well, stop everything else that you are doing
outside your work and dedicate yourself to reading. Spend every spare minute
reading as if your future depended on it, because it does.
It may take a week, a month or a year to become a better reader. It may take
even longer. But it doesn’t matter. Your becoming an excellent reader will kick
open doors of opportunity for you that you cannot now imagine.
Second, if you are already a good reader, or when you become a good reader,
learn to speed-read. The Evelyn Wood Reading Dynamics program is probably the
best that has ever been developed. Also, many communities throughout America
offer speed-reading classes. Speed-reading is like touch-typing. In typing, you
can use the hunt-and-peck method all your life, or you can learn how to do it
right and increase your speed to 50 or 60 words per minute. In reading, you can
take your speed from 50 or 60 words per minute up to 300, 400, 500 or even 1,000
words per minute, with no loss of comprehension. Speed-reading courses are
absolutely essential to the success of really ambitious men and women today.
Third, build a personal library. Although public libraries are extremely helpful
for research, you should buy your own books.
People often ask me what books they should buy. To decide this, you can use the
Law of Relative Importance. Buy the books that are most important to your life
at this moment. The key word here is relevant. Adults learn best when what they
are studying is extremely relevant to their needs, their work, their life, and
their present situation. If you read material that is not relevant to what you
are doing, you will find it difficult. You will not be drawn to the material,
and you will forget most of it as you go along. But when you read material that
is both relevant and applicable to your work, your mind sparkles with all kinds
of ideas on how you can use this new information to be more effective. The
prospect of learning new methods and techniques that you know will improve your
life is both exciting and highly motivating.
Next, in building your own library, ask the most successful people in your field
what books they would recommend. Then, go straight to the bookstore and buy
them.
One of the marks of the professional, and professionalism is a state of mind, is
that he has a library in his field. If you are in sales, you should have a
library of sales books. You should be reading at least one hour per day in
sales, one book per week, 50 books per year. You should be a consistent,
persistent student of your craft. You should know more about the field of
selling than anybody within 500 miles does. You should set a goal to become so
knowledgeable about your field that you would be able to give advanced classes
in your profession within a few years. With this idea as your guiding star, you
will find yourself learning and remembering far more than you would if you were
just browsing through the material.
Should you buy hardcover books or softcover books? I recommend that you purchase
any book, of either kind, that can help you. Some books cost $20 to $30. The
average person complains that he can’t afford such a book. The superior person
recognizes that the information contained in that book can save him a year or
two of hard work.
Remember, it may take an author 10 to 20 years to learn his subject. It may take
him two to three years to write a book on it. It then may take one to two years
to get the book published. By paying a few dollars for a book, you probably are
getting the results of 20 or 25 years of effort by one of the smartest people in
your field.
Never scrimp on your education. It is one of the most damaging things you could
ever do.
Get some good bookshelves, and begin categorizing your books by subject. Have a
section on sales. Have a section on management. Have a section on family and
child raising. Have a section on personal motivation and success. If you like
novels, have a section on fiction, or on history.
Organize your sections in alphabetical order, either by the title of the book or
by the author. You don’t have to make it too formal or structured. The point is
to set up your library in such a way that you pretty well know where each book
is, you know whether or not you have a book, and you know where to go to get a
piece of information when you need it.
Once you’ve bought a book, read it with a red pen in hand, underlining and
making notes at every key point you find. If you read a book twice, use a
different-color pen to underline points you may have missed the first time.
I have books that I have read 10 or 20 times and that look like rainbows from
page to page. They are literally covered with all kinds of colors and marks.
Needless to say, the information and ideas in those books has soaked so deeply
into my psyche that I can recite much of the material in my dreams.
You need to read an hour or two each day just to keep current with your field.
You need to read newspapers, magazines, newsletters, correspondence and other
materials. But you don’t get ahead with regular reading. You must invest in the
future while you keep current with the present. If you want to get ahead, you
must read things that give you new ideas and insights, not merely things that
confirm what you already know.
Becoming a proficient and persistent reader may not be easy to do so, but it’s
certainly possible. The future does belong to the competent. Those who know more
will always win out over those who know less. The more you read, the better you
get. The more you learn, the easier it is for you to learn. And the more you
challenge your mind, the smarter you get.
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