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The Four P’s of Persuasion

Posted by Brian Tracy on Jul 16, 2008

Perception Is Everything

There are four "Ps" that will enhance your ability to persuade others in both your work and personal life. They are power, positioning, performance, and politeness. And they are all based on perception.

Develop Personal Power
The first "P" is power. The more power and influence that a person perceives that you have, whether real or not, the more likely it is that that person will be persuaded by you to do the things you want them to do. For example, if you appear to be a senior executive, or a wealthy person, people will be much more likely to help you and serve you than they would be if you were perceived to be a lower level employee.

Shape Their Thinking About You
The second "P" is positioning. This refers to the way that other people think about you and talk about you when you are not there. Your positioning in the mind and heart of other people largely determines how open they are to being influenced by you.

In everything you do involving other people, you are shaping and influencing their perceptions of you and your positioning in their minds. Think about how you could change the things you say and do so that people think about you in such a way that they are more open to your requests and to helping you achieve your goals.

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Be Good At What You Do
The third "P" is performance. This refers to your level of competence and expertise in your area. A person who is highly respected for his or her ability to get results is far more persuasive and influential than a person who only does an average job.

Commit to Excellence
The perception that people have of your performance capabilities exerts an inordinate influence on how they think and feel about you. You should commit yourself to being the very best in your field. Sometimes, a reputation for being excellent at what you do can be so powerful that it alone can make you an extremely persuasive individual in all of your interactions with the people around you. They will accept your advice, be open to your influence and agree with your requests.

Treat People Politely
The fourth "P" of persuasion power is politeness. People do things for two reasons, because they want to and because they have to. When you treat people with kindness, courtesy and respect, you make them want to do things for you. They are motivated to go out of their way to help you solve your problems and accomplish your goals.

Being nice to other people satisfies one of the deepest of all subconscious needs, the need to feel important and respected. Whenever you convey this to another person in your conversation, your attitude and your treatment of that person, he or she will be wide open to being persuaded and influenced by you in almost anything you need.

Perception Is Reality
Again, perception is everything. The perception of an individual is his or her reality. People act on the basis of their perceptions of you. If you change their perceptions, you change the way they think and feel about you, and you change the things that they will do for you.

Action Exercises
Here are two things you can do immediately to put these ideas into action:

First, think continually about the impression you want to make on others and then make sure that everything you do or say is consistent with that perception.

Second, be nice to people. Practice the Golden Rule in your interactions with others. Always be polite and make others feel important.

The more people like you, the more open they are to being influenced by you.

Superior Sales Management

The Practice of Discipline

Posted by Brian Tracy on Jul 15, 2008

Discipline yourself to do what you know you need to do to be the very best in your field.

Perhaps the best definition of self discipline is this: "Self discipline is the ability to make yourself do what you should do when you should do it, whether you feel like it or not."

It is easy to do something when you feel like it. It’s when you don’t feel like it and you force yourself to do it anyway that you move your life and career onto the fast track.

What decisions do you need to make today in order to start moving toward the top of your field? Whatever it is, either to get in or get out, make a decision today and then get started. This single act alone can change the whole direction of your life.

Seven Steps to Success
There is a powerful seven step formula that you can use to set and achieve your goals for the rest of your life. Every single successful person uses this formula or some variation of this formula to achieve vastly more than the average person. And so can you. Here it is:

Decide What You Want
Step number one, decide exactly what it is you want in each part of your life. Become a "meaningful specific" rather than a "wandering generality."

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Write it Down
Second, write it down, clearly and in detail. Always think on paper. A goal that is not in writing is not a goal at all. It is merely a wish and it has no energy behind it.

Set A Deadline
Third, set a deadline for your goal. A deadline acts as a "forcing system" in your subconscious mind. It motivates you to do the things necessary to make your goal come true. If it is a big enough goal, set sub-deadlines as well. Don’t leave this to chance.

Make A List
Fourth, make a list of everything that you can think of that you are going to have to do to achieve your goal. When you think of new tasks and activities, write them on your list until your list is complete.

Organize Your List
Fifth, organize your list into a plan. Decide what you will have to do first and what you will have to do second. Decide what is more important and what is less important. And then write out your plan on paper, the same way you would develop a blueprint to build your dream house.

Take Action
The sixth step is for you to take action on your plan. Do something. Do anything. But get busy. Get going.

Do Something Every Day
Do something every single day that moves you in the direction of your most important goal at the moment. Develop the discipline of doing something 365 days each year that is moving you forward. You will be absolutely astonished at how much you accomplish when you utilize this formula in your life every single day.

Action Exercises
Here are two things you can do to put these ideas into action immediately.

First, decide exactly what you want, write it down with a deadline, make a plan and take action - on at least one goal - today!

Second, determine the price you will have to pay to achieve this goal and then get busy paying that price - whatever it is.

The Miracle of Self-Discipline

Keeping Yourself Positive

Posted by Brian Tracy on Jul 15, 2008

The most important thing you do for your success is to take control of the suggestive elements in your environment.

Be sure that what you are seeing and listening to is consistent with the goals you want to achieve.

Listen Your Way to Success
Listen to educational audio programs in your car. The average person drives 12,000 to 25,000 miles per year which works out to between 500 and 1,000 hours per year that the average person spends in his or her car. You can become an expert in your field by simply listening to educational audio programs as you drive from place to place.

Take Courses in Your Field
Attend seminars given by experts in your field. Take additional courses and learn everything you possibly can. Learn from the experts. Ask them questions, write them letters, read their books, read their articles and listen to people with proven track records in the area in which you want to be successful.

Get Around the Right People
Associate only with positive, success-oriented people. Get around winners. As we say, fly with the eagles. You can’t fly with the eagles if you keep scratching with the turkeys. Get away from the go-nowhere types and above all, get away from negative people. Get away from negative coworkers. If you’ve got a negative boss, seriously consider changing jobs. Associating on a regular basis with negative people is enough in itself to condemn you to a life of underachievement, frustration and failure. Associate only with positive people. Get around winners.

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Visualize Your Goals
The last thing before you sleep and the first thing in the morning, think about and visualize your goals as realities. See your goal as though it already existed. Your subconscious mind is only activated by affirmations and pictures that are received in the present tense. See your goal vividly just before you go to sleep. See yourself performing at your best. See the situations that you’re facing working out exactly the way you want them to.

Feed Yourself Mental Pictures
See yourself living the kind of life that you want to live. See yourself with the kind of relationships, the kind of health, the kind of car, the kind of home you really want. Visualize just before you fall asleep at night. The first thing you do when you get up in the morning is to feed yourself mental pictures. Those are the two times of the day when your subconscious mind is most receptive to new programming, when you fall asleep and when you wake up.

Action Exercises
Here are two things you can do, all day long, to keep your mind and emotions focused on your goals and financial success:

First, listen to audio programs in your car and when you travel around. Continue feeding your mind with a stream of high-quality, educational, motivational material that moves you toward your goal.

Second, resolve to associate with positive, optimistic people most of the time. Get around winners and get away from negative people who criticize, condemn and complain. This can change your life as much as any other factor.

Accelerated Learning Techniques

Becoming A Master of Persuasion

Posted by Brian Tracy on Jul 14, 2008

Persuasion power can help you get more of the things you want faster than anything else you do.

It can mean the difference between success and failure. It can guarantee your progress and enable you to use all of your other skills and abilities at the very highest level. Your persuasion power will earn you the support of others.

You Have Two Choices
There are always two choices: either you can persuade others to help you or you can be persuaded to help them. It is one or the other. Most people are not aware that every human interaction involves a complex process of persuasion and influence. And being unaware, they are usually the ones being persuaded to help others rather than the ones who are doing the persuading.

The Key to Persuasion
The key to persuasion is motivation. Every human action is motivated by something. Your job is to find out what motivates other people and then to provide that motivation.

People have two major motivations: the desire for gain and the fear of loss. The desire for gain motivates people to want more of the things they value in life. They want more money, more success, more health, more influence, more respect, more love and more happiness.

Human wants are limited only by individual imagination. No matter how much a person has, he or she still wants more and more. When you can show a person how he or she can get more of the things he or she wants by helping you achieve your goals, you can motivate them to act in your behalf.

A Presidential Insight
President Eisenhower once said that, "Persuasion is the art of getting people to do what you want them to do, and to like it." You need always to be thinking about how you can get people to want to do the things that you need them to do to attain your objectives.

The Fear of Loss
People are also motivated to act by the fear of loss. This fear, in all its various forms, is often stronger than the desire for gain. People fear financial loss, loss of health, anger or disapproval of others, loss of the love of someone and the loss of anything they have worked hard to accomplish. They fear change, risk and uncertainty because these threaten them with potential losses.

Use Dual Motivation
Whenever you can show a person that, by doing what you want them to do, they can avoid a loss of some kind, you can influence them to take a particular action. The very best appeals are those where you offer an opportunity to gain and an opportunity to avoid loss at the same time.

Action Exercises
Here are two things you can do immediately to put these ideas into action.

First, before trying to convince someone of something, take a little time to think and ask questions to find out what it is he really wants. Then, motivate him to act by showing him how you can help him get it.

Remember, people are motivated for their reasons, not yours.

Speak to Win

Three Factors for Financial Success

Posted by Brian Tracy on Jul 11, 2008

What do wealthy people do or have that enables them to accomplish so much more than the average?

I believe that these people are successful as a result of what I call leverage. Leverage is the key to maximizing and multiplying your potential for success and financial achievement. Here are three examples of leverage that you can develop to achieve financial independence:

Become an Expert
First, become an expert in your chosen field. Read all the books, take all the courses, listen to all the audio programs. Second, specialize in those areas that are of greatest importance and greatest value to your company or to your customers. And the third key is know your product or service inside out. Aim to be recognized as the industry expert in your field. Remember the person who has the expertise has a far greater contribution to make than the person whose knowledge is just average.

Develop Your Skills
The second type of leverage is skill. The better you are at your job, the more you will be paid. The top 20 percent of salespeople earn as much as ten and fifteen times the average earnings of the bottom 80 percent. There are three keys to developing the leverage of skill. First, make a decision to be the best. Pay any price. Make any sacrifice. Go any distance to become excellent at what you do. Second, engage in continuous improvement. Never allow yourself to become satisfied or complacent at your current level of skill. And third, always strive to exceed the expectations of your customers, your boss, of the people you serve. Always do more and better than you’re paid for.

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Save Your Money
The third type of leverage is money. Money is a powerful source of leverage and usually follows the development of knowledge and skill in your field. One of the reasons that it takes money to make money is that the accumulation of funds is an essential step in the development of the personal qualities and character that must precede the achievement of financial independence. In other words, you become the person capable of becoming financially independent by accumulating the funds that are necessary for you to achieve it.

Action Exercises
Here are two things you can do immediately to put these ideas on personal leverage into action:

First, resolve today to become an expert in your chosen field. Set it as a goal, make a plan and work every day to become a little bit better in the most important things you do.

Second, develop the habit of saving money out of every single paycheck. It was once said that, "If you cannot save money, the seeds of greatness are not in you." The very act of regular saving changes your character and gets you ready to achieve financial independence.

Money, Money, Money

Four Ways to Test Your Idea

Posted by Brian Tracy on Jul 10, 2008

How to be sure that you have a great business idea before you put time and money into it.

There are four great ways for you to test any product or service idea before you start a business built upon it.

The Best Source of Advice
Number one, seek out people who are already in the same business and ask their opinions of the product or service. Many people have saved themselves an enormous amount of time and money by finding that people who are already in the business wish they weren’t in the business and who wish they hadn’t invested the time or money to get in the business in the first place. So go and talk to them. Ask them what they think about the business. Ask them if they would recommend that someone else get into the business. Don’t be shy or secretive.

Ask for Feedback On Your Idea
Every so often, at seminars, I have people come up to me and ask me if I would give them some advice on their business, and I say, "Well, what is your idea?" And they won’t tell me what their idea is because they’re afraid somebody will steal their idea. The fact is that ideas are a dime a dozen. So be perfectly open. Tell people what you’re thinking of doing. And get feedback from people who are already in the business. That alone has saved me hundreds of thousands of dollars. It may even have saved my financial life on a couple of occasions.

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Ask Your Bank Manager for Advice
Number two is to ask your bank manager for his opinion or advice. A bank manager, who deals with commercial accounts, very often has a tremendously accurate sense for what kind of businesses will succeed and what kind won’t. One 5-minute interview with my bank manager a few years ago saved me $200,000 dollars in an investment. He pointed out to me the weaknesses in the particular business I was looking at getting into, and I had no answer for him. So I didn’t go into the business and the people who did lost everything that they put into it. Ask your bank manager. Your bank manager can be one of the very best sources of business advice.

Check With Family and Friends
Number three, ask your friends, ask your family, ask your acquaintances for information. Family members are very good targets for market research. Ask your family and friends if they would buy the product or service that you’re thinking of offering. How much would they pay for it? Listen to their questions. Listen to their criticisms. Listen to their concerns. Because if you can’t answer their questions and concerns in a logical and believable way, it could be that there’s something wrong with your idea.

Talk to a Potential Customer
The fourth way to do market research is to visit prospective customers for the product or service and ask if they would buy it. If you’re thinking of selling something to a company, go to the type of company that you would sell it to and ask if they would buy it if you produced it. If you’re thinking of selling something through retail, go to the retailer and ask them if they would buy it or sell it. Ask the customer. Customers are very open and very candid and sometimes they’ll give you insights that will be worth their weight in gold. If you’re going to sell through a retailer, ask the retailer if he or she could sell the product if they were carrying it. Why or why not?

Action Exercises
Now, here are two things you can do immediately to test your ideas more thoroughly before you invest in them:

First, visit people who are in the same business and ask for their opinions. Call them on the telephone. A person already doing the business is the best source of advice in that business.

Second, ask your bank manager for advice. Lay out your business plan or idea to him or her and ask for his or her candid feedback. This could save you an enormous amount of time and money.

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Attitude Versus Aptitude

Posted by Brian Tracy on Jul 8, 2008

Overcome A Major Fear

A major source of stress in your life is the "fear of rejection" or "fear of criticism." This fear of rejection manifests itself in an over-concern for the approval or disapproval of your boss or other people. The fear of rejection is often learned in early childhood as the result of a parent giving the child what psychologists call "conditional love."

Rise Above the Need For Approval
Many parents made the mistake of giving love and approval to their children only when their children did something that they wanted them to do. A child who has grown up with this kind of conditional love tends to seek for unconditional approval from others all his or her life. When the child becomes an adult, this need for approval from the parent is transferred to the workplace and onto the boss. The adult employee can then become preoccupied with the opinion of the boss. This preoccupation can lead to an obsession to perform to some undetermined high standard.

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Avoid Type A Behavior
Doctors Rosenman and Friedman, two San Francisco heart specialists, have defined this obsession for performance as "Type A behavior." Experts have concluded that approximately 60% of men and as many as 30% of women are people with Type A behavior.

Don’t Burn Yourself Out
This Type A behavior can vary from mild forms to extreme cases. People who are what they call "true Type A’s" usually put so much pressure on themselves to perform in order to please their bosses that they burn themselves out. They often die of heart attacks before the age of 55. This Type A behavior, triggered by conditional love in childhood, is a very serious stress-related phenomenon in the American workplace.

Action Exercises
Here are two things you can do immediately to deal with the fear of rejection, criticism and disapproval.

First, realize and accept that the opinions of others are not important enough for you to feel stressed, unhappy or over concerned about them. Even if they dislike you entirely, it has nothing to do with your own personal worth and value as a person.

Second, refuse to be over concerned about what you think people are thinking about you. The fact is that most people are not thinking about you at all. Relax and get on with your life.

The Science of Self-Confidence

The Law of Priorities

Posted by Brian Tracy on Jul 7, 2008

The very worst use of your time is to do well what need not be done at all.

The Pareto Principle says that 20% of your activities will account for 80% of the value of your activities. This means that, if you have a list of ten items to accomplish, two of those items will be worth more than the other eight items altogether.

To achieve great things, you must always be concentrating on the small number of activities that contribute the greatest value to your life and your work.

Determine the Consequences
The value of anything in your order of priorities can be measured by assessing the potential consequences of doing it or not doing it. Something that is important has significant consequences to your life and your career. Something that is unimportant has few or no consequences of significance to your life or career. The mark of the superior thinker is your ability to consider possible consequences before you begin.

Ask the Key Question
Continually ask yourself, "What is the most valuable use of my time, right now?" And whatever it is, work on that. Your ability to discipline yourself to work on those few tasks that can make the greatest difference in your life is the key quality that makes everything else possible for you.

Action Exercises
Here is how you can apply this law immediately:

First, make a list of everything that you do as a part of your job. Now, analyze the list and select the three to five things that are more important than everything else put together.

Second, imagine that you are going to receive a $100,000 bonus at the end of the month if you can work on your highest priority items every minute of the day. How would that change your behavior? What would you do differently?

The Miracle of Self-Discipline

Developing A Great Character

Posted by Brian Tracy on Jul 7, 2008

Being the Best In Every Area

What is character? Your character is the degree to which you live your life consistent with high, life-enhancing values. A person who lacks character is one who compromises on higher order values in favor of lower order expedience, or who has no values at all. Your adherence to what you believe to be right and true is the real measure of the person you have become to this moment.

Define What "Excellence" Means to You
Let us say that one of your values is "excellence." Your definition of excellence could be, "Excellence means that I set the highest standards for myself in everything I do. I do my very best in every situation and under all circumstances. I constantly strive to be better in my work, and as a person in my relationships. I recognize that excellence is a life-long journey and I work every day to become better and better in everything I do."

Organize Your Actions
With a definition like this, you have a clear organizing principle for your actions. You have set a standard by which you can evaluate your behavior. You have created a framework within which you can make decisions. You have a measuring rod against which you can compare yourself in everything you do. You can continually grade your activities in terms of "more" or "less." You have a clear target to aim at and organize your work around.

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Decide What You Want for Your Family
It’s the same with each of your other values. If your value is your family, you could define this as, "The needs of my family take precedence over all other concerns. Whenever I have to choose between the happiness, health and well being of a member of my family, and any other interest, my family will always come first."

Keep Focused
From that moment onward, it becomes easier for you to choose. Your family comes first. Until you have fully satisfied the needs of your family, no other time requirement will side track you into a lower value activity.

Shape Your Own Character
The wonderful thing about values clarification is that it enables you to take charge of developing and shaping your own character. When your values and goals, your inner life and your outer life, are in complete alignment, you feel terrific about yourself. You enjoy high self-esteem. Your self-confidence soars.

When you achieve complete congruence between your values and your goals, like a hand in a glove, you feel strong, happy, healthy and fully integrated as a person. You develop a kind of courage that makes you completely unafraid to make decisions and take action. Your whole life improves when you begin living your life by the values that you most admire.

Action Exercises
Here are two things you can do to put this ideas into action immediately.

First, create a clear, written description of your values and what they mean to you. From that point on, resolve to live consistent with your own definition.

Second, discipline yourself to live in complete alignment with the values, virtues and qualities that are most important to you. This is the key to character.

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Trust Your Subordinates

Posted by Brian Tracy on Jul 7, 2008

The Definition of Leadership

Leadership has been called "The ability to get followers." One of the deepest cravings of human nature is the need to feel important, to have a sense of meaning and purpose in life and work. Leaders are invariably those who can tap into the deeper emotions of others and get them to rise above and beyond anything they may have accomplished in the past.

Inspiring Words Lead to Victory
Winston Churchill was able to arouse and inspire an entire nation with words like these: "Let us so carry ourselves that if the British Empire should endure a thousand years, men will still say, this was their finest hour."

Spearhead A Turnaround
Lee Iacocca stepped into Chrysler Corporation when the company was almost bankrupt. Through the sheer force of his personality, his unshakable determination, his appeals to Congress, to Chrysler workers and to Chrysler customers on television, he spearheaded a turn-around that will go down in the history books as one of the greatest achievements in American business.

Trust Other People
The key to getting followers in every case is to "trust your subordinates." Many studies have concluded that it is the mutual bond of trust and respect that acts as the catalyst that creates high performance. Not only must you trust your subordinates, but even more important, they must trust you.

Act With Integrity
In order to "get followers," your subordinates must have an absolute belief in your integrity. They must believe that you will abide by the highest ethical standards of fairness and justice. Integrity appears over and over as the most important leadership quality. People can only put their whole hearts into their work when they feel secure and they can only feel secure when they can relax and trust you completely.

Action Exercises
Here are two things you can do immediately to bring out the very best from the people who look up to you.

First, make people feel important. Tell them how important and valuable they are and then give them both the responsibility and the opportunity to do their job the very best they know how.

Second, set a good example. Be an inspirational leader by being a role model for everyone else to follow. The more people look up to you, the better they will do their work and the happier they will be.

Communicate With Power