Help Me Win a Shorty Award

brian-tracy-shorty-award

I’ve been nominated for a Shorty Award for the Best Business Blogger!

The Business Blogger Award, presented by Cox BLUE, honors individuals who have contributed thought-provoking content to the business community.

The winner will be selected based on the total number of nominations received, the impact and creativity of the nominee’s tweets, and innovation in the use of social media. The types of business bloggers that are eligible include authors, writers, columnists, vloggers and speakers who focus on business, small business, B2B, finance, economics, social media, and marketing…. Read more

Business Model Innovation: A Fresh Look at Your Customer Needs

business model innovation

One of the great questions as an entrepreneur or a business owner is, “How do you keep your business evolving with your customer?”

Today, we call this business model innovation or reinventing you business model. What is this? It means is that no matter what has happened in your past, your current business model may be partially obsolete in some places. In some instances, it may be completely obsolete.

It may be time for some business model innovation…. Read more

Using The Law of Reciprocity and Other Persuasion Techniques Correctly

law-of-reciprocity

Have you ever felt the need to help someone who has helped you in the past? This is known as the law of reciprocity. It is one of the many different persuasion techniques that you can use to influence others.

Keep reading to take a look at how it works and how to use it correctly.

Law of Reciprocity

Persuasion by reciprocation is based on the law of reciprocity. It’s considered by many to be the most powerful law of human nature. Basically, it states that,

“If you do something nice for me I’ll do something nice for you. I feel obligated to reciprocate.”

For example, if we go out to lunch and I pick up the bill, you almost always offer to pay for it next time. Next time we go out to lunch, you insist on paying for the bill.

There are different types of reciprocation which I will explain below…. Read more

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