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Something For Nothing: Selfishness

Posted by Brian Tracy on Nov 20, 2009

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The Only True Test of Any Theory

In business and in the free market, the only test for the validity of an idea or course of action is, “Does it work?”  The only way that you can tell whether or not a theory or principle is true is by testing it in the real world. Does it work? Does it bring about positive results? Does it bring about better results than another other system or theory? Read the rest of this entry »


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Something For Nothing: Ambition

Posted by Brian Tracy on Nov 18, 2009

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Theory X versus Theory Y

In the 1960’s, Harvard Psychologist Alex Mackenzie suggested two visions of people in the workplace, each leading to different forms of motivation in organizations. McGregor called these two views of mankind, “Theory X” and “Theory Y. Read the rest of this entry »


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Living Without Limits

Posted by Brian Tracy on Oct 7, 2009

unlockThe starting point of great success and achievement has always been the same. It is for you to dream big dreams. There is nothing more important, and nothing that works faster than for you to cast off your own limitations than for you to begin dreaming and fantasizing about the wonderful things that you can become, have, and do. Read the rest of this entry »


The Six Elements of Self-Esteem Building

Posted by Brian Tracy on Jul 14, 2009

self-esteemTo perform at your best and to feel terrific about yourself, you should be in a perpetual state of self-esteem building and maintenance. Just as you take responsibility for your level of physical fitness, you need to take complete responsibility for the content and quality of your mind. Read the rest of this entry »


3 Laws of Business Success

Posted by Brian Tracy on Jun 17, 2009

Recession ProofThere are certain laws of the universe that are working whether you know about them or not. They may even determine some of your success in business and life. Below are just 3 of the business laws to consider for success…

Law #1: The Law of Purpose
The purpose of a business is to create and keep a customer.
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7 Steps to Successful Goal Setting

Posted by Brian Tracy on Jun 1, 2009

Goal SettingYour ability to set goals and make plans for their accomplishment is the “master skill” of success. The development of this ability and your making it a lifelong habit will do more to assure high success and achievement in your life than any other skill you can possibly learn.

As with anything, you only own the process of goal setting by learning it and then by applying it over and over for yourself until it becomes automatic, like breathing in and breathing out. Your goal must be to become a continuous goal setter. You must become so clear and focused about what it is you want that every single hour of every day you find yourself doing things that are moving you in the direction of your own choosing.
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You asked…I answered

Posted by Brian Tracy on Apr 20, 2009

I recently asked you, “What is the single biggest question that you want to ask Brian Tracy?”… here are the first 5 top questions asked… also, stay tuned til next time when I will answer 5 more.

Question: How do you stay motivated and succeed in our economic state and in the face of adversity?

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How to Get What You Want by Helping Others Get What They Want, Part 3 of 4

Posted by Brian Tracy on Mar 2, 2009

Continued from last time…

One of the most effective ways for you to get other people’s money and other people’s effort is for you to have an idea that can help them to achieve their goals faster than ever before. All great fortunes in America are started by an individual with an idea that he or she executes in such a way that others want to get involved and take advantage of.

J. Van Andel and Rich DeVoss started off as two young men selling vitamins for a multi-level marketing company back in the 50’s. Then they came up with an idea. What if they could manufacture biodegradable, highly concentrated, all purpose soap that could be used in dozens of different ways in the average household? What if this soap were so unique that they could manufacture it at a low price and then set up a multi-level marketing structure so that other people could sell it and make a profit while, at the same time, recruiting others to sell it at a profit.

They went to work with a chemist and came up with a substance called “Liquid Organic Cleanser,” or “L.O.C.” Amway Corporation of Ada, Michigan was born. Today, Amway Corporation has thousands of the finest personal, business and household products available in the world. They have millions of distributors throughout the United States, Canada, Asia, Europe and the South Pacific. And today both J. Van Andel and Rich DeVoss are billionaires and are among the richest men in the world.

In this day of expanding opportunities, there are more ideas buzzing around that you can use to be more successful in your life and career than have ever existed before. Bill Gates dropped out of college with an idea to develop an operating system for the earliest computers. He committed to developing an operating system for the BASIC computer before he even knew how to do it. Later, he bought a little company in Seattle called Microsoft and the basic “Disc Operating System” that they had developed. After several refinements, Bill Gates and Paul Allen created the MS-DOS Operating system which they then sold to IBM as the operating platform for the new personal computer. The rest is history.

Bill Gates and Paul Allen, on the strength of that original idea, are now two of the richest men in the world.

Tom Monahan was an unemployed ex-student with a used car when he came up with the idea that, when people phoned to order a pizza, they were hungry. If this was the case, he concluded, then speed was more important than quality. He rented a bankrupt pizza parlor, hired young people with cars and began offering 30 minute delivery on pizzas sold anywhere within a five mile radius. By standardizing and premaking the pizzas, he turned his little business into a thriving enterprise. As you know, Tom Monahan is the founder of Domino’s Pizza, one of the most successful fast-food restaurant operations in history. Tom Monahan is also a billionaire, one of the richest men in the world, because of his simple idea that, when people ordered pizzas, they valued speed over quality. He gave them the speed and transformed the world of fast-food delivery.

The incredible thing is that, right within your mind, you probably have several ideas, any one of which could make you rich, and famous. The great mistake that you make is that you ignore your own idea because it was you who thought of it. You think that other people who come up with ideas are somehow smarter or more insightful than you. And this is not true!

Einstein came up with the theory of relativity, “E = MC2.” This theory of relativity totally changed our attitude toward physics and the structure of the universe. But Einstein was not a great mathematician. It was left to other people to work out the implications and applications of the formula, which they are still doing today. Einstein did not have to be a great mathematician. He simply needed to have the key insight or idea and then attract the efforts, money and ideas of others to leverage his insight into the revolution in our understanding of the physical universe that it became.

To leverage yourself, you also need other people’s intelligence and other people’s cooperation. You need to be able to attract into your life and work the help, assistance, influence and active involvement of lots of other people in achieving your goals. And you can do this if you can remember the two simple laws that I will now explain.

Learn all of The Universal Laws of Success and Achievement

The first is the Law of Compensation. The Law of Compensation says that whatever you put in, you get out. It is, in a way, a way of rephrasing the “Law of Reciprocity.”

The Law of Compensation says that whatever you do to help or improve the lives of other people, will come back to you. You will be compensated in full measure for everything that you contribute or put in. This willingness on your part to contribute to helping others is a virtual guarantee that others will look for ways to contribute to helping you.

The Law of Compensation also says that you cannot get out if you do not put in. Like the Law of Sowing and Reaping, it is not the Law of “Reaping and Sowing.” The law requires that first you put in, sometimes for a long, long time, but then, by a Law of the Universe, you will be compensated, you will reap the harvest in your own life.

With regards to earning the influence and assistance of other people you must always be looking for other ways to help them to get the things they want so they will be predisposed to helping you to get the things that you want.

One of the reasons that America is the most prosperous and powerful country economically and militarily in the world is because of our free enterprise system. The free enterprise system says that, “The more enterprising you are, the freer you are.”

With our free market system, you can accomplish anything you want in life by simply finding ways to help other people to accomplish the things that they want. And the more creative you are in leveraging and multiplying your talents and abilities times the talents and abilities of others, the higher you can rise and the faster you can move forward in your life.

The Universal Laws of Success and Achievement

The Universal Laws of Success and Achievement


How to Get What You Want by Helping Others Get What They Want, Part 2 of 4

Posted by Brian Tracy on Feb 19, 2009

A critical part of power and influence in your life and work revolves around the subject of “ownership.”?

When you have something that you want to get done, you “own” the job or task. If you simply tell someone else to do all or part of the job, they may comply because they are required to, but they will not accept ownership. As far as they are concerned, if the job is done well or poorly, it is still your job.

Highly effective people however, are those who have developed the ability to transfer the concept of ownership into the mind and heart of the other person. This is done by bringing the subject up in a casual way, discussing thoroughly with the other person, asking for his or her ideas and input, as well as suggestions on how best to do the job, and then giving the other person both the authority and encouragement to do the job within a certain time and to a certain standard.

“Leverage” is the key to great success. You need to be able to take your talents and abilities and multiple them times the talents and abilities of many other people if you are determined to accomplish great things and realize your full potential in life.

There are five keys to wealth and great success in our highly competitive society today. The first, which you have heard of for years is called “OPM,” or “Other People’s Money.” You will only be successful to the degree to which you can tap into, borrow and deploy the funds of other people. This is why it is so important that you accumulate your own funds and that you keep a meticulous credit rating throughout your life.

All success in life, in relationships and in business is based on the foundation of trust. As Benjamin Franklin has said, “Cash is money and credit is money, and the person who can call upon the credit of others has no limit to the funds at his disposal.”

All great fortunes and great success in life is built on the ability to attract and leverage the funds of other people. Every loan that you ever take out, from a simple credit card all the way up to the financing of a home or business, is based on the use of other people’s money. This is a key leverage factor that many people have used to go from rags to riches.

Another form of leverage is called “OPE,” which refers to “Other People’s Effort.” Your ability to attract people who will willingly work hard to help you to be more successful while they are helping themselves is a key to your success. If you want to accomplish great things in life, you must have the help and support of lots of other people. If you are going to work by yourself running a shoeshine stand or working a farm, you can get by with the limited efforts and support of others. But if you are going to achieve all that you are capable of achieving, you must structure your life so that you can tap into the energy and efforts of lots and lots of people, at all levels.

You will find that, at every turning point in your life, there is a person standing with advice, support, direction and resources. In fact, the more people you know, and who know you in a positive way, the more successful you will be.

You have heard it said that “success leaves tracks.” This means that you should find out what other successful people do and then do more of it yourself and you will eventually get the same results.

Well, when you look around you, you will find that the most successful people in your society are the ones who know, and who are known by, the greatest number of other successful people.

Of course, it is absolutely essential that you become the kind of person who both attracts and deserves the respect of others. The very best way for you to become a major player, an influence in your business and your society, is for you to become very, very good at what you do. This, more than anything else, will attract into your life the kind of people who can be extraordinarily helpful in advancing your life and your career.

Learn to attract what you deserve in your life with The Law of Attraction - In Action

The third form of leverage that you can develop is called “OPI” which stands for “Other People’s Ideas.” One good idea is all you need to start a fortune. Every change in your life comes about when your mind collides with a new idea of some kind. A very small change in your thinking, or in your mental paradigms, as the result of your bumping into a new idea that enables you to see things in a different way can change the whole future direction of your life.

Successful people are those who are always organizing their life so that they are in the mainstream of ideas, rather than sitting on the shore watching the ideas flow past. They continually bombard themselves with books, magazines, articles, newsletters, audio programs as well as regular attendance at seminars and conventions.

The most successful people have learned that a single idea can save them weeks, months, even years of hard work and that the Law of Probabilities applies to the entire world of ideas. The more ideas you expose yourself to in a given period of time, the more likely it is that you will expose yourself to the right idea at the right time for you. If you bombard your mind with hundreds of ideas during the course of a year, you are much more likely to be successful than the person who reads little, listens to the radio and goes home and watches television at night. The odds are very much in your favor.

Next time, I will explain more secrets of getting what you want by helping others get what they want.

The Law of Attraction - In Action

The Law of Attraction in Action


Success Through Goal Setting, Part 3 of 3

Posted by Brian Tracy on Jan 30, 2009

Moving on to the next letter in GOALS…

The second letter, O, stands for opportunity. Successful people do not wait for opportunities to turn their goals into reality; rather, they make their opportunities, because they are perfectly clear about the kind of life they wish to create. Once you have taken the time to decide exactly what you want, you will experience an endless flow of opportunities that will help move you in that direction.

For example, a young woman worked for me as an executive secretary. At the same time, she had a goal to be a successful real-estate agent and investor. So while she worked for me, she regularly took night courses to get her real-estate agent’s license and also to learn how to buy and sell real estate profitably. Over the course of a year, she and her husband bought, fixed up and sold three houses.

They made more money from their real-estate transactions than they did from their jobs. At the end of the year, she passed the test and got her real-estate-agent’s license.

Within a few days of getting her license, she and her husband were sitting in a small restaurant, and they got into a conversation with a woman at the next table. It turned out that this woman was a very successful real-estate agent who needed an executive assistant to work with her and learn the real-estate profession. They got along so well that my executive secretary was offered the job, where she would be earning double what she could earn as a secretary and have an unlimited upside potential.

My secretary did not wait for an opportunity to come to her. She set a goal, made a plan and went to work to prepare herself for the opportunity when it arose.
The letter A stands for ability. Many people hesitate to set high, challenging goals because they lack the ability necessary to turn those goals into reality. But remember that we all lacked knowledge and experience when we started out in our careers or fields of expertise.

Do you remember when you started your first job? You probably felt a little clumsy, inadequate and unsure about how to do it well. As you progressed and got more experience, you became more and more confident, and in many cases, you did an excellent job without even thinking much about it.

Since you gain the ability necessary for high achievement through knowledge and experience, if you increase the speed at which you acquire both of those, you increase the speed at which you move ahead.

Enjoy success through Maximum Achievement Affirmation CD

The letter L stands for leadership. Leadership is simply the ability to get results. And you begin to get results when you accept full responsibility for yourself, for your job and for the outputs required in your position.

You demonstrate leadership when you refuse to make excuses or blame anyone or anything for the problems you are having. The acceptance of the responsibility of leadership enables you to move ahead and take action.

When you are not satisfied with your job or income, and you sit down and make a written plan to change it, and then take action on that plan, without waiting for anyone’s approval or permission, you are behaving like a leader.

The final letter, S, stands for stay with it — the resolution to persist in the face of adversity until you succeed. Between you and every goal that you wish to achieve, there is a series of obstacles, and the bigger the goal, the bigger the obstacles. Your decision to be, have and do something out of the ordinary entails facing difficulties and challenges that are out of the ordinary as well. Sometimes your greatest asset is simply your ability to stay with it longer than anyone else.

When you look around you, you will see that all achievement is the triumph of persistence. You will see men and women everywhere who are struggling with and overcoming adversities in order to accomplish something that is important to them. And so can you.

So these are the words and phrases to remember in setting and achieving goals: The first is get to it! Get started; take the first action at hand. The second is opportunity. Begin to prepare yourself now so that you will be ready for the opportunities that will inevitably arise. The third is ability. Resolve to learn what you need to know to live the kind of life you want to live. The fourth word is leadership. Take charge of your time and your life, and accept responsibility for your results. And, finally, stay with it. If you stay with it long enough, nothing can stop you from finally winning through.

Maximum Achievement Affirmation

Maximum Achievement Affirmation

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