The Ten Keys to Business Success
Posted by Brian Tracy on Nov 3, 2009
There are ten critical areas where your ability to think largely determines the success or failure of your business. The greater clarity you have in each of these areas, the better decisions you will make and better results you will achieve. Read the rest of this entry »
What’s The Secret To Building Real Wealth
Posted by Brian Tracy on Nov 3, 2008
What would your life be like if you doubled your income this year?
What would your life be like if you doubled your income this year? What if you doubled your income AND you doubled the time you spend doing what you love with the people you love?
How can you go from dream to reality?
Think it’s impossible in this economy? It’s not! In every shift of the economy — down or up — there are winners and losers.
Even in the Great Depression, people came out new millionaires. Today will be no different.
The Secret You Need To Know
The key to being successful in life and with your business is focus.
Focus? What am I talking about?
The key to being truly successful is knowing how and where to focus your time and efforts. For example, just yesterday I was talking with someone who sells fiber optic cables and computer hardware. He wanted to know if I thought it was a good idea to diversify and try to resell self-improvement programs online.
Here was someone who was doing fairly well with one business and about to take his eye off his primary source of income and try something he knew nothing about. Bad idea!
If you want to be successful, the key is finding something you’re good at and focusing your efforts to help people…and become rich doing it.
For example, every successful business owner knows they need a marketing strategy to attract new clients and make more money. But most don’t know how and where to focus their marketing. They try a little of this and a little of that and get little in the way of results.
Knowing how and where to focus your efforts is the key to success.
With a proven system for getting prospects’ attention, generating leads, converting leads to clients, maximizing sales and generating repeat sales you can easily double your income while cutting your time on the job in half (or even more).
4 Options For Achieving Your Dreams
Try copying what others are doing
This could work. Anything is possible but most new businesses fail. Even if you try copying one that appears to be making money, it’s impossible to know what’s working for them and what’s not. You could easily end up copying one of their failed strategies.
Wait for lightning to strike in the form of a revolutionary product or service and then hope you get featured on Oprah. Your odds are slim but again, this could happen. Counting on it would be a mistake.
Maintain a positive attitude
I’m sure you’ve heard it before: your chances of success are higher when you focus on creating opportunities…but at some point you’re going to need more than just a positive attitude. You’re going to need guidance and tools to reach your dreams.
Find a proven system, one that shows you exactly how to become a sought after expert, how to grow your business, and how to maximize your profits so you have a steady stream of leads, sales and profits (so you can make more money).

See Also
- Brian Tracy International
Helping you achieve your personal and business goals faster than you ever imagined!
Creating Your Own Security
Posted by Brian Tracy on Oct 21, 2008
The rate of change is not only faster than ever before, but it is discontinuous.
Throughout most of human history, we have been accustomed to evolution, or the gradual changing and progressing of events in a straight line. Sometimes the process of change was faster and sometimes it was slower, but it almost always seemed to be progressive, from one step to the other, allowing you some opportunities for planning, predicting and changing.
Today, however, the rate of change is not only faster than ever before, but it is discontinuous. It is taking place in a variety of unconnected areas and affecting each of us in a variety of unexpected ways. Changes in information processing technologies are happening separately from changes in medicine, changes in transportation, changes in education, changes in politics and changes in global competition. Changes in family formation and relationships are happening separately from the rise and fall of new businesses and industries in different parts of the country. And if anything, this rate of accelerated, discontinuous change is increasing. As a result, most of us are already suffering from what Alvin Toffler once called, “future shock.”
You can’t do very much about the enormity of these changes, but the one thing that you can do is to think seriously about yourself and your basic need for security and stability. In no area is this more important than in the areas of job security and financial security. You must give special attention to your ability to make a good living and provide for yourself in the months and years ahead.
Above all, to position yourself for tomorrow, you must think continuously and seriously about your work today, your earning ability , and the work that you will be doing one, three, and five years from today. You must plan to achieve your own financial security, no matter what happens.
Charles Kettering said that you should give a lot of thought to the future because that is where you are going to spend the rest of your life. One of the greatest mistakes that people can make, and the one with the worst long-term consequences, is to think only about the present and give very little thought to what might happen in the months and years ahead.
When our grandfathers started work, it was quite common for them to get a basic education and then go to work for a company and stay with that same company for the rest of their working lives. When our parents went to work, it was more common for them to change jobs three or four times during their lifetime, although it was difficult and disruptive.
Today, with increased turbulence and change in the national and global economy, a person starting work can expect to have five full-time careers between the ages of 21 and 65, and 14 full-time jobs lasting two years or more. According to Fortune Magazine, fully 40 percent of American employees in the 21st Century will be “contingency” workers. This means that they will never work permanently for another company. They will continue to move as needed, from company to company, from job to job, earning less money than full-time employees and accruing very few, if any, benefits in terms of health care and pension plans.
Imagine what your job will look like five years from today. Since knowledge in your field is probably doubling every five years, this means that fully twenty percent of your knowledge and your ability in your field is becoming obsolete each year. In five years, you will be doing a brand new job with brand new skills and abilities. Ask yourself, “What parts of my knowledge, skills and work are becoming obsolete? What am I doing today that is different than what I was doing one year ago and two years ago?” What are you likely to be doing one year, two years, three years, four years and five years from today? What knowledge and skills will you need and how will you acquire them? What is your plan for your economic and financial future?
We are now in the knowledge age. Today, the chief factors of production are knowledge and the ability to apply that knowledge to achieving results for other people. Your earning ability today is largely dependent upon your knowledge, skill and your ability to combine that knowledge and skill in such a way that you contribute value for which customers are going to pay.
The Law of Three says that you must contribute three dollars of profit for every dollar that you wish to earn in salary. It costs a company approximately double your salary to employ you in terms of space, benefits, supervision, and investment in furniture, fixtures, and other resources. For a company to hire you, they have to make a profit on what they pay you. Therefore, you must contribute value greatly in excess of the amount you earn in order to stay employed. To put it another way, your earning ability must be considerably greater than the amount you are receiving, or you will find yourself looking for another job.
To position yourself for tomorrow, here is one of the most important rules you will ever learn: “The future belongs to the competent.” The future belongs to those men and women who are very good at what they do. Pat Riley, in his book The Winner Within, wrote that, “If you are not committed to getting better at what you are doing, you are bound to get worse.” To phrase it another way, anything less than a commitment to excellent performance on your part is an unconscious acceptance of mediocrity. It used to be that you needed to be excellent to rise above the competition in your industry. Today, you must be excellent even to keep your job in your industry.
The marketplace is a stern task master. Today, excellence, quality, and value are absolutely essential elements of any product or service, and of the work of any person. Your earning ability is largely determined by the perception of excellence, quality, and value that others have of you and what you do. The market only pays excellent rewards for excellent performance. It pays average rewards for average performance, and it pays below average rewards or unemployment for below average performance. Customers today want the very most and the very best for the very least amount of money, and on the best terms. Only the individuals and companies that provide absolutely excellent products and services at absolutely excellent prices will survive. It’s not personal. It’s just the way our economy works.
To earn more, you must learn more. You are maxed out today at your current level of knowledge and skill. However much you are earning at this moment is the maximum you can earn without learning and practicing something new and different.
And here’s the rub. Your accumulated knowledge and experience is becoming obsolete bit by bit, day by day. The knowledge in your field is doubling every three to five years. That means that your knowledge must double every three to five years just for you to stay even.
The solution to the dilemma of unavoidable change and restructuring is continuous self-development. Your personal knowledge and your ability to apply that knowledge are your most valuable assets. To stay on top of your world, you must continually add to your knowledge and your ability. You must continually build up your mental assets if you want to enjoy a continuous return on your investment. And only by building on your current assets do you stop them from deteriorating.
By engaging in continuous self-improvement, you can put yourself behind the wheel of your own life. By dedicating yourself to enhancing your earning ability, you will automatically be engaging in the continuous process of personal development. By learning more, you prepare yourself to earn more. You position yourself for tomorrow by developing the knowledge and skills that you need to be a valuable and productive part of our economy, no matter which direction it goes.
Your Ideal Self and Life
Posted by Brian Tracy on Sep 15, 2008
Your self-concept is made up of three parts, each of which affects each of the others.
Understanding these three parts enables you to put your hands on the keyboard of your own mental computer. When you learn to take charge of the development of a new and positive self-concept of selling, you can then control your sales destiny for the rest of your career.
Determine Your Direction
The first part of the self-concept is the "self-ideal." Your self-ideal largely determines the direction in which you are going with your life. It guides the growth and evolution of your character and personality. Your self-ideal is a combination of all of the qualities and attributes of other people that you most admire. Your self-ideal is a description of the person you would very much like to be if you could embody the qualities that you most aspire to.
Strive Toward Excellence
Throughout your life, you have seen and read about the qualities of courage, confidence, compassion, love, fortitude, perseverance, patience, forgiveness and integrity. Over time, these qualities have instilled in you an ideal to which you aspire. You might not always live up to the very best that you know, but you are constantly striving to be a better person in light of those qualities that you value so highly. In fact, everything that you do on a day-to-day basis is affected by your comparing your activities with these ideal qualities and your striving to behave consistently with them.
Clarity is Essential
Successful salespeople have very clear ideals for themselves and their careers. Unsuccessful salespeople have fuzzy ideals. Successful salespeople are very clear about being excellent in every part of their work and their personal lives. Unsuccessful salespeople don’t give the subject very much thought. One of the primary characteristics of successful men and women in every walk of life is that they have very clearly defined ideals and they are very aware of whether or not their current behaviors are consistent with their idealized behaviors.
Set Challenging Goals
Part of your ideals are your goals. As you set higher and more challenging goals, your self-ideal improves and crystallizes. When you set goals for the kind of person you want to be and the kind of life you want to live, your self-ideal rises and becomes a greater guiding and motivating force in your life.
The Science of Self-Confidence Training Kit will help you achieve your goals!
Your Future is Unlimited
Perhaps the most important thing for you to realize is that whatever anyone else has done or become, you can do or become as well. Improvements in your self-ideal begin in your imagination, and in your imagination, there are no limits except the ones that you accept.
What is your ideal vision of the very best person you could possibly become? How would you behave each day if you were already that person? Asking yourself these questions and then living your life consistent with the answers is the first step to creating yourself in your ideal image.
Action Exercises
Here are two things you can do immediately to put these ideas into action.
First, dream big dreams. Set big, exciting, challenging goals and ideals for yourself in every part of your life. Allow yourself to imagine a wonderful life ahead.
Second, think about how you would act if you were an outstanding person in every way. Then, practice being this person, as though you were acting a role in a play. You’ll immediately notice a difference in your behavior.
The Science of Self-Confidence Training Kit
See Also
- Brian Tracy International
Helping you achieve your personal and business goals faster than you ever imagined!
Finding A New Business Idea
Posted by Brian Tracy on Aug 15, 2008
Look for Opportunities
How do you find a new product or service, recognizing that 80 percent or more will be new in five years? Here’s a series of ideas. Number one, begin with yourself. Begin with your own talents, your abilities, your experience, knowledge, interest, background, education, and so on. Look carefully at your current work, your current business, your current position, or your current product or service. Seek for what is called your own acres of diamonds. Look under your own feet.
Look Into Yourself
Here’s a question. What qualities account for your greatest successes in life so far? What personal qualities and abilities have gotten you to where you are? And how could you apply those qualities and abilities to starting and building a new business?
If you already have a company, ask what are your companies’ talents, abilities, experience, knowledge, interest, background, and so on. What qualities and talents and abilities have enabled your company to succeed up to now? Where can you specialize? Where can you make a difference?
Identify What You Really Enjoy
Number two is look for a product or service about which you can really become enthusiastic. Sometimes people become wealthy by translating or transforming their hobbies into a business. You will be most successful doing something or marketing something that you really love.
Every product must have a champion. Every product or service must have someone in the business who really, really loves the product or service and is eager to get out and tell other people about it.
Learn to live your business dreams with The 100 Absolutely Unbreakable Laws of Business Success
Improve On Something Else
Number three, look for something that is an improvement on an existing product or service, not something brand new. Look for something that’s cheaper or better quality. Or that has additional features or functions. Look for something that’s an improvement.
Remember improving an existing successful product or service is the fastest and surest way to build a successful business. An idea only needs to be ten percent new and better to capture substantial market share. Brand new products or services are very risky.
Be Willing to Work Hard
The fourth key to finding a new product or service is this. Don’t look for easy money. Don’t look for gimmicks or useless knickknacks. Don’t look for get-rich-quick schemes or rewards without working, because they’re aren’t any.
More people have wasted more time and more life and more money trying to find quick ways to make easy money than you can possibly imagine. So be willing to put in a lot of hard work before you start making real money in a business.
Success Takes Time
It takes two years to break even in the average business. It takes four years to show a profit. It takes maybe eight to ten years before it starts to generate real cash flow. So you have to be patient. If you’re impatient, what will happen is you’ll end up setting yourself further back than you can imagine.
Action Exercises
First, be prepared to research a lot of business ideas before you make a final decision. The first 10% of time that you spend doing your homework will save you 90% of the effort in getting results later on.
Second, look for something that you can make an improvement upon rather than something brand new. You are surrounded by ideas and opportunities for improvement if you can just identify them.
The 100 Absolutely Unbreakable Laws of Business Success
See Also
- Brian Tracy International
Helping you achieve your personal and business goals faster than you ever imagined
Four Essentials for Happiness
Posted by Brian Tracy on Aug 11, 2008
You may have a thousand different goals over the course of your lifetime, but they all will fall into one of four basic categories.
Everything you do is an attempt to enhance the quality of your life in one or more of these areas.
The Key to Happiness
The first category is your desire for happy relationships. You want to love and be loved by others. You want to have a happy, harmonious home life. You want to get along well with the people around you, and you want to earn the respect of the people you respect. Your involvement in social and community affairs results from your desire to have happy interactions with others and to make a contribution to the society you live in.
Enjoy Your Work
The second category is your desire for interesting and challenging work. You want to make a good living, of course, but more than that, you want to really enjoy your occupation or profession. The very best times of your life are when you are completely absorbed in your work.
Become Financially Independent
The third category is your desire for financial independence. You want to be free from worries about money. You want to have enough money in the bank so that you can make decisions without counting your pennies. You want to achieve a certain financial state so that you can retire in comfort and never have to be concerned about whether or not you have enough money to support your lifestyle. Financial independence frees you from poverty and a need to depend upon others for your livelihood. If you save and invest regularly throughout your working life, you will eventually reach the point where you will never have to work again.
Enjoy Excellent Health
The fourth and final category is your desire for good health, to be free of pain and illness and to have a continuous flow of energy and feelings of well-being. In fact, your health is so central to your life that you take it for granted until something happens to disrupt it.
Turn your life around with The Psychology of Achievement
Peace of Mind is the Key
Peace of mind is essential for every one of these. The greater your peace of mind, the more relaxed and positive you are, the less stress you suffer, the better is your overall health.
The more peace of mind you have, the better are your relationships, the more optimistic, friendly and confident you are with everyone in your life. When you feel good about yourself on the inside, you do your work better and take more pride in it. You are a better boss and coworker. And the greater your overall peace of mind, the more likely you are to earn a good living, save regularly for the future and ultimately achieve financial independence.
Control Your Attention
Life is very much a study of attention. Whatever you dwell upon and think about grows and expands in your life. The more you pay attention to your relationships, the quality and quantity of your work, your finances and your health, the better they will become and the happier you will be.
Action Exercises
Here are three things you can do immediately to put these ideas into action.
First, take time on a regular basis to think about what would make you really happy in each of the four areas.
Second, set specific, measurable goals for improvement in your relationships, your health, your work and your finances and write them down.
Third, resolve to do something every day to increase the quality of some area of your life - and then keep your resolution.
See Also
- Brian Tracy International
Helping you achieve your personal and business goals faster than you ever imagined
Three Factors for Financial Success
Posted by Brian Tracy on Jul 11, 2008
What do wealthy people do or have that enables them to accomplish so much more than the average?
I believe that these people are successful as a result of what I call leverage. Leverage is the key to maximizing and multiplying your potential for success and financial achievement. Here are three examples of leverage that you can develop to achieve financial independence:
Become an Expert
First, become an expert in your chosen field. Read all the books, take all the courses, listen to all the audio programs. Second, specialize in those areas that are of greatest importance and greatest value to your company or to your customers. And the third key is know your product or service inside out. Aim to be recognized as the industry expert in your field. Remember the person who has the expertise has a far greater contribution to make than the person whose knowledge is just average.
Develop Your Skills
The second type of leverage is skill. The better you are at your job, the more you will be paid. The top 20 percent of salespeople earn as much as ten and fifteen times the average earnings of the bottom 80 percent. There are three keys to developing the leverage of skill. First, make a decision to be the best. Pay any price. Make any sacrifice. Go any distance to become excellent at what you do. Second, engage in continuous improvement. Never allow yourself to become satisfied or complacent at your current level of skill. And third, always strive to exceed the expectations of your customers, your boss, of the people you serve. Always do more and better than you’re paid for.
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Visualize your own millionaire guiding you, step-by-step, sharing the SECRETS of how you can become a millionaire in your life time. Before you know it, you’re one of those successful multi-millionaires you’ve always wanted to become.
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Save Your Money
The third type of leverage is money. Money is a powerful source of leverage and usually follows the development of knowledge and skill in your field. One of the reasons that it takes money to make money is that the accumulation of funds is an essential step in the development of the personal qualities and character that must precede the achievement of financial independence. In other words, you become the person capable of becoming financially independent by accumulating the funds that are necessary for you to achieve it.
Action Exercises
Here are two things you can do immediately to put these ideas on personal leverage into action:
First, resolve today to become an expert in your chosen field. Set it as a goal, make a plan and work every day to become a little bit better in the most important things you do.
Second, develop the habit of saving money out of every single paycheck. It was once said that, "If you cannot save money, the seeds of greatness are not in you." The very act of regular saving changes your character and gets you ready to achieve financial independence.
See Also
- Brian Tracy International
Helping you achieve your personal and business goals faster than you ever imagined
The Continuous Improvement Formula
Posted by Brian Tracy on Apr 18, 2008
Put Your Career on the Fast Track
There are many things you can do to put your career onto the fast track. You can set clear, specific goals for each area of your life and then make plans to accomplish them. You can plan your work and work your plan.
Ask For Greater Responsibility
You can accept 100% responsibility for everything you are and everything you become. You can refuse to make excuses or to blame others. You can tell your boss that you want greater responsibilities and then when you get them, put your whole heart into doing an excellent job.
Utilize Your Inborn Talents
In the parable of the talents in the New Testament, Jesus says, "Oh good and faithful servant, you have been faithful over small things. I will make you master over large things."
If you too will carry out every assignment to the very best of your ability, you will be given larger and more important things to do and you’ll be paid more as a result.
Dedicate Yourself to Continuous Improvement
The key to long term success is for you to dedicate yourself to continuous improvement. If you become one tenth of one percent more productive each day, that amounts to 1/1000th improvement per working day. Is that possible? Of course it is!
Improve a Little at a Time
If you become one tenth of one percent more productive each day, that amounts to one half of one percent more productive each week. One half of one percent more productive each week amounts to two percent more productive each month and 26% more productive each year.
The cumulative effect if becoming a tiny bit better at your field and more productive amounts to a tremendous increase in your value and your output over time.
How to Double Your Productivity
Twenty-six percent more productive each year, with compounding, amounts to doubling your overall productivity and performance every 2.7 years. If you become 26% more productive each year, with compounding, times 10 years, you will be 1004% more productive over the next decade. That is an increase of ten times over ten years.
The Reason For All Great Successes
This is called the Law of Accumulation, or the Principle of Incremental Improvement. It is the primary reason for all great success stories. By the yard, it’s hard. But inch by inch, anything’s a cinch!
Become A 1000% Person
Make a decision, right now, to be a 1000% person. Commit yourself to continuous personal and professional development. Read, listen to audio programs and take additional courses. This process will completely transform your life.
Action Exercises
Here are two things you can do to put these ideas into action immediately.
First, make a plan to become a little bit better every single day. Learn and apply one new idea each day to help you to become more productive and effective at your work. The incremental effect will amaze you.
Second, be patient. Don’t expect overnight changes or instant results. Remember the story of the tortoise and the hare. Become a little bit better each day and your future will take care of itself.
Setting Your Goals
Posted by Brian Tracy on Jan 4, 2008
In my conversations with hundreds of top salespeople over the years, I have found that they all have one thing in common.
In my conversations with hundreds of top salespeople over the years, I have found that they all have one thing in common. They have taken the time to sit down and create a clear blueprint for themselves and their future lives. Even if they started the process of goal setting and personal strategic planning with a little skepticism, every one of them has become a true believer.
Becoming a True Believer
Every one of them has been amazed at the incredible power of goal setting and strategic planning. Every one of them has accomplished far more than they ever believed possible in selling and they ascribe their success to the deliberate process of thinking through every aspect of their work and their lives, and then developing a detailed, written road map to get them to where they wanted to go.
The Definition of Happiness
Happiness has been defined as, "The progressive achievement of a worthy ideal, or goal." When you are working progressively, step-by-step toward something that is important to you, you generate within yourself a continuous feeling of success and achievement.
You feel more positive and motivated. You feel more in control of your own life. You feel happier and more fulfilled. You feel like a winner, and you soon develop the psychological momentum that enables you to overcome obstacles and plough through adversity as you move toward achieving the goals that are most important to you.
Determine Your Values
Personal strategic planning begins with your determining what it is you believe in and stand for-your values. Your values lie at the very core of everything you are as a human being. Your values are the unifying principles and core beliefs of your personality and your character. The virtues and qualities that you stand for are what constitute the person you have become from the beginning of your life to this moment.
Your values, virtues and inner beliefs are the axle around which the wheel of your life turns. All improvement in your life begins with you clarifying your true values and then committing yourself to live consistent with them.
Fuzzy or Clear?
Successful people are successful because they are very clear about their values. Unsuccessful people are fuzzy or unsure. Complete failures have no real values at all.
Build Self-Confidence and Self-Esteem
Values clarification is the beginning exercise in building self-confidence, self-esteem and personal character. When you take the time to think through your fundamental values, and then commit yourself to living your life consistent with them, you feel a surge of mental strength and well-being. You feel stronger and more capable. You feel more centered in the universe and more competent of accomplishing the goals you set for yourself.
Action Exercises
Here are two things you can do immediately to put these ideas into action.
First, decide for yourself what makes you truly happy and then organize your life around it. Write down your goals and make plans to achieve them.
Second, begin with your values by deciding what it is you stand for and believe in. Commit yourself to live consistent with your inner most convictions - and you’ll never make another mistake.
Goals! 2008 - Live Telesmeminar with Brian Tracy!

Self-Image in Selling
Posted by Brian Tracy on Sep 26, 2007
Why Your Self-Image is a Key Part of Your Personality
Your self-image is the way you see yourself and think about yourself. It is often called your "inner mirror." You look into this mirror in every situation to see how you should perform on the outside. You always behave on the outside in a manner consistent with the picture you have of yourself on the inside.
How Do You See Yourself
For example, if you see yourself, as calm, confident and competent in any aspect of selling, when you are engaged in that activity, you will feel calm, confident and competent. You will be positive and happy. You will perform well and get excellent results. If, for any reason, it doesn’t go well at that time, you will throw it off and dismiss it as a temporary situation. Your self-image is clear. In your mind’s eye you see yourself as good and capable in that area, and nothing can interfere with your mental picture.
Change Your Self-Image
The most rapid improvements in sales results come from changing your self-image. The moment that you see yourself differently, you behave differently as well. And because you are behaving differently, you get different results.
My Own Story
Some years ago, when I was selling club memberships from office to office, I would end my presentation by giving the prospect a booklet outlining the membership benefits and encourage him to "think about it." My self-image was such that I could not bring myself to ask the prospect to make a buying decision. All day long, I would go from office to office giving my presentation and leaving a little book with descriptions to read. And as you might imagine, I was not making any sales. When I called people back after they had time to think about it, they would invariably say that they were not interested.
The Turning Point
I was getting desperate. I was living from hand to mouth at the time. Although I was seeing lots of prospects, I was making very few sales. Then I had a revelation which changed my career at the time. I realized that it was my fear of asking for the order that was causing all my problems. It was not my prospects. It was me. I needed to change my self-image and thereby change my behavior if I wanted results to improve.
Make A Decision
The very next morning, I made the decision that I would not call back on a prospect. The size of the purchase was small and, when I had completed my presentation, the prospect would know everything that he needed to know to make a decision. There was no benefit or advantage of leaving material behind or giving the prospect several days to think about it. At my very first call, and I still remember it, when I had finished my presentation, the prospect said, "Let me think it over." I smiled and told him that I did not make call backs because I was too busy, and then I said, "You know everything you need to know to make a decision right now. Why don’t you just take it?" I remember him shrugging his shoulders and saying, "OK. I’ll take it. How would you like to be paid?"
Double Your Earnings
I walked out of that office on a cloud. That very day I tripled my sales. That week, I sold more than anyone else in the company. By the end of the month, they had made me the sales manager with 42 people under me. I went from making one or two sales per week to making ten or fifteen sales per week. I went from worrying about money to a large salary with an override on the activities of all my salespeople. My sales life took off and, with few exceptions, it never stopped. And the turning point was that conscious choice to modify my self-image and make it more consistent with the results I wanted rather than the results that I was getting.
Action Exercises
Now, here are two things you can do immediately to put these ideas into action.
First, begin to see yourself the way you want to be. See yourself as strong, confident, competent and professional in every way. The person you see is the person you will be.
Second, identify an area of selling where your own ideas about yourself and the situation are holding you back. You always perform on the outside the way you see yourself on the inside.
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