Analyzing Your Competition
Posted by Brian Tracy on Oct 9, 2009
“Concentrate your strengths against your competitor’s relative weakness.”
—Bruce Henderson
There is a military adage that says, “No strategy ever survives first contact with the enemy.” No business strategy ever survives first contact with the marketplace, as well. It must always be adjusted to deal with the realities of the moment. Read the rest of this entry »
Brutal Business Questions You Should Be Asking Yourself—But Are You?
Posted by Brian Tracy on Oct 1, 2009
The starting point of strategic planning is for you to develop absolute clarity about your current situation. Look at your overall business and ask, “What’s working?” and “What’s not working?” in every area.
What is your current level of sales? Break them down by product, product line, service, market, and distribution channel. What exactly are you selling, to which customers, at what prices, and with what level of profitability? Read the rest of this entry »
The Three Primary Virtues
Posted by Brian Tracy on Aug 11, 2009
Adam Smith, in his important book The Theory of Moral Sentiments, wrote that excellent people have three primary virtues: prudence, justice, and benevolence, in that order. Each of them is essential to the others and to the living of a full life in society. Read the rest of this entry »
Factors of Risk in Selling
Posted by Brian Tracy on Jul 28, 2009
The Critical Factor: Risk
The critical factor in selling today is risk. Because of the continuous change, rapid obsolescence, and an uncertain economy, the risk of buying the wrong product or service has become greater than ever before.
One of our powerful needs is for security, and any buying decision that represents uncertainty triggers the feeling of risk that threatens that security.
There are four main factors that contribute to the perception of risk in the mind and hear of the customer. Read the rest of this entry »
12 ways to have a great relationship with your mentor
Posted by Brian Tracy on Jul 21, 2009
Your ability to choose your mentors, in written form, on audio and video, and live at seminars, or even better, in person, can be the most important thing you do with your life. Here’s some advice on how to build better and more successful mentor-mentee relationships.
Read the rest of this entry »
7 Factors of Luck, Part 3 of 3
Posted by Brian Tracy on Jul 9, 2009
Luck Factor #5: Personality
Personality is a key luck factor. The more positive, optimistic and cheerful you are, the more people will want to be around you and help you in any way possible. Lucky people also tend to be happy, positive people. They get along with others and they have wide networks of friends and contacts in a variety of different areas.
3 Laws of Business Success
Posted by Brian Tracy on Jun 17, 2009
There are certain laws of the universe that are working whether you know about them or not. They may even determine some of your success in business and life. Below are just 3 of the business laws to consider for success…
Law #1: The Law of Purpose
The purpose of a business is to create and keep a customer.
Read the rest of this entry »
The Butterfly Effect
Posted by Brian Tracy on Jun 4, 2009
It has been said that, “A Butterfly flapping its wings in Peru can start a change in the weather that leads to a typhoon in China.”
The application of this idea is that a casual meeting with a new acquaintance at can have major long-term effects on your sales and your life.
At every turn in the road of your life, there will be a person standing there helping you or hurting you, guiding you or blocking you, giving you good or bad direction.
Read the rest of this entry »
You asked… I answered, Part 2
Posted by Brian Tracy on Apr 23, 2009
Here are the remainder of the answers from our recent campaign where we asked: “What is the single biggest question that you want to ask Brian Tracy?” I hope you find them helpful.
6. Brian, what are your daily rituals for success?
Answer: Over the years, I find that I am most productive if I follow a particular course of action.
Take off the Gloves
Posted by Brian Tracy on Mar 25, 2009
There is good news and bad news in our economy today. First, the bad news: We are immersed in the worst economic situation of our lifetimes. As a nation, we have been on a spending binge for decades, spending money that we have not earned on things that we could not afford, and on terms that we could not pay for, to impress people that we don’t care about that much in any case. Read the rest of this entry »
