Something For Nothing: Ambition
Posted by Brian Tracy on Nov 18, 2009

Theory X versus Theory Y
In the 1960’s, Harvard Psychologist Alex Mackenzie suggested two visions of people in the workplace, each leading to different forms of motivation in organizations. McGregor called these two views of mankind, “Theory X” and “Theory Y. Read the rest of this entry »
Dare to Go Forward
Posted by Brian Tracy on Jul 31, 2009
When your business hits a crunch point, you must make the survival of your company your primary consideration. Desperate situations often require desperate measures. You must be prepared to do whatever is necessary to resolve the crisis and save the situation. Read the rest of this entry »
7 Factors of Luck, Part 2 of 3
Posted by Brian Tracy on Jul 7, 2009
Luck Factor #2: Activity
The second luck factor is the factor of activity. High levels of activity, especially pro-activity, increase the number of things that you do and thereby immediately increase the probability that you will do the right thing, at the right time, in the right way.
Read the rest of this entry »
The Butterfly Effect
Posted by Brian Tracy on Jun 4, 2009
It has been said that, “A Butterfly flapping its wings in Peru can start a change in the weather that leads to a typhoon in China.”
The application of this idea is that a casual meeting with a new acquaintance at can have major long-term effects on your sales and your life.
At every turn in the road of your life, there will be a person standing there helping you or hurting you, guiding you or blocking you, giving you good or bad direction.
Read the rest of this entry »
How to Get What You Want by Helping Others Get What They Want, Part 2 of 4
Posted by Brian Tracy on Feb 19, 2009
A critical part of power and influence in your life and work revolves around the subject of “ownership.”?
When you have something that you want to get done, you “own” the job or task. If you simply tell someone else to do all or part of the job, they may comply because they are required to, but they will not accept ownership. As far as they are concerned, if the job is done well or poorly, it is still your job.
Highly effective people however, are those who have developed the ability to transfer the concept of ownership into the mind and heart of the other person. This is done by bringing the subject up in a casual way, discussing thoroughly with the other person, asking for his or her ideas and input, as well as suggestions on how best to do the job, and then giving the other person both the authority and encouragement to do the job within a certain time and to a certain standard.
“Leverage” is the key to great success. You need to be able to take your talents and abilities and multiple them times the talents and abilities of many other people if you are determined to accomplish great things and realize your full potential in life.
There are five keys to wealth and great success in our highly competitive society today. The first, which you have heard of for years is called “OPM,” or “Other People’s Money.” You will only be successful to the degree to which you can tap into, borrow and deploy the funds of other people. This is why it is so important that you accumulate your own funds and that you keep a meticulous credit rating throughout your life.
All success in life, in relationships and in business is based on the foundation of trust. As Benjamin Franklin has said, “Cash is money and credit is money, and the person who can call upon the credit of others has no limit to the funds at his disposal.”
All great fortunes and great success in life is built on the ability to attract and leverage the funds of other people. Every loan that you ever take out, from a simple credit card all the way up to the financing of a home or business, is based on the use of other people’s money. This is a key leverage factor that many people have used to go from rags to riches.
Another form of leverage is called “OPE,” which refers to “Other People’s Effort.” Your ability to attract people who will willingly work hard to help you to be more successful while they are helping themselves is a key to your success. If you want to accomplish great things in life, you must have the help and support of lots of other people. If you are going to work by yourself running a shoeshine stand or working a farm, you can get by with the limited efforts and support of others. But if you are going to achieve all that you are capable of achieving, you must structure your life so that you can tap into the energy and efforts of lots and lots of people, at all levels.
You will find that, at every turning point in your life, there is a person standing with advice, support, direction and resources. In fact, the more people you know, and who know you in a positive way, the more successful you will be.
You have heard it said that “success leaves tracks.” This means that you should find out what other successful people do and then do more of it yourself and you will eventually get the same results.
Well, when you look around you, you will find that the most successful people in your society are the ones who know, and who are known by, the greatest number of other successful people.
Of course, it is absolutely essential that you become the kind of person who both attracts and deserves the respect of others. The very best way for you to become a major player, an influence in your business and your society, is for you to become very, very good at what you do. This, more than anything else, will attract into your life the kind of people who can be extraordinarily helpful in advancing your life and your career.
Learn to attract what you deserve in your life with The Law of Attraction - In Action
The third form of leverage that you can develop is called “OPI” which stands for “Other People’s Ideas.” One good idea is all you need to start a fortune. Every change in your life comes about when your mind collides with a new idea of some kind. A very small change in your thinking, or in your mental paradigms, as the result of your bumping into a new idea that enables you to see things in a different way can change the whole future direction of your life.
Successful people are those who are always organizing their life so that they are in the mainstream of ideas, rather than sitting on the shore watching the ideas flow past. They continually bombard themselves with books, magazines, articles, newsletters, audio programs as well as regular attendance at seminars and conventions.
The most successful people have learned that a single idea can save them weeks, months, even years of hard work and that the Law of Probabilities applies to the entire world of ideas. The more ideas you expose yourself to in a given period of time, the more likely it is that you will expose yourself to the right idea at the right time for you. If you bombard your mind with hundreds of ideas during the course of a year, you are much more likely to be successful than the person who reads little, listens to the radio and goes home and watches television at night. The odds are very much in your favor.
Next time, I will explain more secrets of getting what you want by helping others get what they want.
The Law of Attraction - In Action
Planning Your Year — Part One
Posted by Brian Tracy on Jan 15, 2009
There has never been a better time in all of human history to be alive than today.
There are more opportunities for you to accomplish more things, in more different fields, engaging in more different activities, than have ever existed before.
Resolve today to make the coming year the very best year of your life. Resolve today to draw a line under your past and to focus very clearly on your future. Resolve today that you are going to set goals, make plans, take actions and achieve more in the coming year than perhaps you have ever accomplished in any one single year before.
One of the great rules for success is this: “It doesn’t matter where you’re coming from; all that really matters is where you’re going!”
No matter what you have done or accomplished in the past, “that was then and this is now.”
The very best days, weeks, months and years of your life lie ahead. The most exciting accomplishments and the greatest achievements are still to come. As Shakespeare said, “The past is merely a prelude.”
As it happens, everyone has goals. But some people seem to accomplish their goals far more systematically and with greater assurance than others. Why is this? The answer is simple. People who accomplish goals at a higher rate than the average are people who use a systematic, proven method of goal setting and goal attainment.
Attain all your goals with the Maximum Achievement Goal Planner
Perhaps the two most important qualities of success are focus and concentration. Focus means knowing exactly what it is you want and concentration means having the discipline to concentrate single-mindedly on one thing, the most important thing, until it is complete.
If you have these qualities, and both of these qualities are learned through practice, you can accomplish virtually anything. There are no limits on your future if you can focus and concentrate every hour of every single day.
The starting point of setting goals for the coming year is for you to project forward and think back. Practice what we call “Back from the Future” thinking. Project forward to the end of the next twelve months and ask yourself, “If everything happens perfectly, what will it look like?”
The one quality of men and women who become leaders in their own lives and societies, throughout all of history is the quality of vision. They have the ability to visualize. They can see the future well in advance of it becoming a reality. They can then see the steps that they will need to take to get from where they are to where they want to go.
So if your next twelve months were ideal, in every respect, what would happen or, what would have happened, at the end of that twelve month period?
You need to set goals that are multi-dimensional. You need to set goals for every part of your life so that you function like a well-oiled machine, like a balanced wheel that goes around smoothly in every respect. You need goals for your health, for your career, for your finances, for your relationships, for your personal and professional development, for your community and for your spiritual growth.
Nothing happens by accident. Everything happens for a reason. And you are the “primary creative force” in your own life. You are the reason. Things are happening in your life because you make them happen, not because you sit around and wait for them to happen.
Here is the basic seven-step model of goal setting. You can use this like breathing in and breathing out on a regular basis to accelerate your attainment of any goal you can imagine for yourself.
Step number one is for you to decide exactly what you want. This immediately moves you into a separate category of people because most people have no idea of what they really want.
Clarity is the most important single quality of goal-setting and perhaps the most important single quality of success. Decide exactly what you want in each area of your life. Instead of fuzzy goals like more money, better health and happiness, be specific about exactly how much more money you want to earn in a specific period of time and combine that with exactly what level of health and fitness you desire.
Most people are unconsciously preoccupied with the fear of failure. It is the greatest single obstacle to success in adult life. And the fear of failure can work on you unconsciously by blocking you from setting clear specific goals.
Why? Well, if you don’t set clear, specific goals, then you can’t fail to achieve them. So your subconscious mind is actually protecting you by helping you to avoid failure.
You must resist and overcome this tendency by having the courage to be bold and specific about exactly what you want.
This is step number one. Read steps two through seven next time.
Maximum Achievement Goal Planner
Relax and Recharge Completely
Posted by Brian Tracy on Dec 12, 2008
Regular relaxation is essential for a long life and personal effectiveness.
Here are some techniques for relaxing physically that are used by the most successful and highest paid people in America.
Take Time Off Every Week
First of all, work only five or six days per week, and rest completely on the seventh day. Every single study in this area shows that you will be far more productive in the five or six days that you work if you take one or two days off completely than you ever would be if you worked straight through for seven days.
Get Your Mind Busy Elsewhere
During this time off, do not catch up on reports, organize your desk, prepare proposals, or do anything else that requires mental effort. Simply let your mind relax completely, and get busy doing things with your family and friends. Maybe work around the house, go for a walk, engage in physical exercise, watch television, go to a movie, or play with your children. Whatever you do, discipline yourself to shut your mental gears off completely for at least one 24-hour period every seven days.
Get Away on Mini-Vacations
Second, take one three-day vacation every three months, and during that time, refrain from doing any work. Do not attempt to catch up on even a few small things. If you do, you keep your mental gears in motion, and you end up neither resting nor properly doing work of any quality.
Take Big Chunks of Down Time
Third, take at least two full weeks off each year during which you do nothing that is work-related. You can either work or relax; you cannot do both. If you attempt to do a little work while you are on vacation, you never give your mental and emotional batteries a chance to recharge. You’ll come back from your vacation just as tired as you were when you left.
Give Yourself a Break Today
If you are involved in a difficult relationship, or situation at work that is emotionally draining, discipline yourself to take a complete break from it at least one day per week. Put the concern out of your mind. Refuse to think about it. Don’t continually discuss it, make telephone calls about it or mull it over in your mind. You cannot perform at your best mentally if you are emotionally preoccupied with a person or situation. You have to give yourself a break.
Go For a Walk in Nature
Since a change is as good as a rest, going for a nice long walk is a wonderful way to relax emotionally and mentally. As you put your physical body into motion, your thoughts and feelings seem to relax all by themselves.
Eat Lighter Foods
Also, remember that the process of digestion consumes an enormous amount of physical energy. Therefore, if you eat lighter foods, you will feel better and more refreshed afterward. If you eat more fruits, vegetables, and whole-grain products, your digestive system will require far less energy to process them.
Be Good to Yourself
Since your diet has such an impact on your level of physical energy, and through it your levels of mental and emotional energy, the more fastidious you are about what you put into your mouth, the better you will feel and the more productive you will be. We know now that foods high in fat, sugar, or salt are not good for your body. The lighter the foods you eat, the more energy you have.
Action Exercises
Here are three things you can do immediately to put these ideas into action:
First, plan your weeks in advance and build in at least one day when you will relax from work completely. Discipline yourself to keep this date.
Second, reserve, book and pay for your three day vacations several months in advance. Once you’ve paid the money, you are much more likely to go rather than put it off.
Third, decide that you will not work at all during your vacations. When you work, work. And when you rest, rest 100% of the time. This is very important.
Maximum Achievement Affirmation
See Also
- Brian Tracy International
Helping you achieve your personal and business goals faster than you ever imagined!
The Law of Compensation
Posted by Brian Tracy on Nov 17, 2008
You Get What You Give
Ralph Waldo Emerson, in his essay, "Compensation," wrote that each person is compensated in like manner for that which he or she has contributed. The Law of Compensation is another restatement of the Law of Sowing and Reaping. It says that you will always be compensated for your efforts and for your contribution, whatever it is, however much or however little.
Increase Your Value
This Law of Compensation also says that you can never be compensated in the long term for more than you put in. The income you earn today is your compensation for what you have done in the past. If you want to increase your compensation, you must increase the value of your contribution.
Fill Your Mind With Success
Your mental attitude, your feelings of happiness and satisfaction, are also the result of the things that you have put into your own mind. If you fill your own mind with thoughts, visions and ideas of success, happiness and optimism, you will be compensated by those positive experiences in your daily activities.
Do More Than You’re Paid For
Another corollary of the Law of Sowing and Reaping is what is sometimes called the, "Law of Overcompensation." This law says that great success comes from those who always make it a habit to put in more than they take out. They do more than they are paid for. They are always looking for opportunities to exceed expectations. And because they are always overcompensating, they are always being over rewarded with the esteem of their employers and customers and with the financial rewards that go along with their personal success.
Provide the Causes, Enjoy The Effects
One of your main responsibilities in life is to align yourself and your activities with Law of Cause and Effect (and its corollaries), accepting that it is an inexorable law that always works, whether anyone is looking or not. Your job is to institute the causes that are consistent with the effects that you want to enjoy in your life. When you do, you will realize and enjoy the rewards you desire.
Action Exercises
Here are two things you can do immediately to put these ideas into action.
First, remind yourself regularly that your rewards will always be in direct proportion to your service to others. How could you increase the value of your services to your customers today?
Second, look for ways to go the extra mile, to use the Law of Overcompensation in everything you do. This is the great secret of success.
See Also
- Brian Tracy International
Helping you achieve your personal and business goals faster than you ever imagined!
The Magic of Solitude
Posted by Brian Tracy on Nov 10, 2008
The greatest men and women of all ages have practiced solitude regularly.
They learned how to use silence to still their minds and tap into their superconscious powers for answers to their questions.
In this newsletter, you learn how you can apply this wonderful technique immediately to improve the quality of your inner and outer life.
The Magic of Solitude
Your feelings, your emotions, are the access point to your inner powers of mind. The most important part in the process of getting in touch with your feelings is to begin to practice solitude on a regular basis. Solitude is the most powerful activity in which you can engage. Men and women who practice it correctly and on a regular basis never fail to be amazed at the difference it makes in their lives.
Most people have never practiced solitude. Most people have never sat down quietly by themselves for any period of time in their entire lives. Most people are so busy being busy, doing something-even watching television-that it’s highly unusual for them to simply sit, deliberately, and do nothing. But as Catherine Ponder points out, “Men and women begin to become great when they begin to take time quietly by themselves, when they begin to practice solitude.” And here’s the method you can use.
To get the full benefit of your periods of solitude, you must sit quietly for at least 30 to 60 minutes at a time. If you haven’t done it before, it will take the first 25 minutes or so for you to stop fidgeting and moving around. You’ll almost have to hold yourself physically in your seat. You’ll have an almost irresistible desire to get up and do something. But you must persist.
Solitude requires that you sit quietly, perfectly still, back and head erect, eyes open, without cigarettes, candy, writing materials, music or any interruptions whatsoever for at least 30 minutes. An hour is better.
Become completely relaxed, and breathe deeply. Just let your mind flow. Don’t deliberately try to think about anything. The harder you “don’t try,” the more powerfully it works. After 20 or 25 minutes, you’ll begin to feel deeply relaxed. You’ll begin to experience a flow of energy coming into your mind and body.
You’ll have a tremendous sense of well-being. At this point, you’ll be ready to get the full benefit of these moments of contemplation.
The River of Ideas
The incredible thing about solitude is that if it is done correctly, it works just about 100 percent of the time. While you’re sitting there, a stream, a river, of ideas will flow through your mind. You’ll think about countless subjects in an uncontrolled stream of consciousness. Your job is just to relax and listen to your inner voice.
Practice solitude, reduce stress and Simplify Your Life.
At a certain stage during your period of solitude, the answers to the most pressing difficulties facing you will emerge quietly and clearly, like a boat putting gently to the side of a lake. The answer that you seek will come to you so clearly and it will feel so perfect that you’ll experience a deep sense of gratitude and contentment.
Trusting Yourself
When you emerge from this period of quiet, you must do exactly what has come to you. It may involve dealing with a human situation. It may involve starting something or quitting something. Whatever it is, when you follow the guidance that you received in solitude, it will turn out to be exactly the right thing to do. Everything will be OK. And it will usually work out far better than you could have imagined. Just try it and see.
You must learn to trust yourself. You must develop the habit of listening to yourself and then acting on the guidance you receive.
Action Exercises
Here are three steps you can take immediately to put these ideas into action.
First, select a specific time and place to sit quietly and practice one full hour of solitude. Don’t put it off.
Second, take small periods of silence and solitude during the day, especially when you feel overwhelmed with problems or responsibilities.
Third, take action immediately on the ideas and insights you receive while in solitude. One good idea can save you months and years of hard work. The key is trust.
See Also
- Brian Tracy International
Helping you achieve your personal and business goals faster than you ever imagined!
The Indispensable Quality
Posted by Brian Tracy on Nov 10, 2008
Dare to Go Forward
Winston Churchill once said, "Courage is rightly considered the foremost of the virtues because upon it, all others depend." Courage is the chief distinguishing characteristic of the true leader. It is almost always visible in the leader’s words and actions. It is absolutely indispensable to success, happiness and the ability to motivate other people to be the best they can be.
Follow Through On Your Vision
In a way, it is easy to develop a big vision for yourself and for the person you want to be. It is easy to commit yourself to living with complete integrity. But it requires incredible courage to follow through on your vision and on your commitments. You see, as soon as you set a high goal or standard for yourself, you will run into all kinds of difficulties and setbacks.
Refuse to Compromise
You will be surrounded by temptations to compromise your values and your vision. You will feel an almost irresistible urge to "get along by going along." Your desire to earn the respect and cooperation of others can easily lead to the abandonment of your principles, and here is where courage comes in.
Stick to Your Principles
Courage combined with integrity is the foundation of character. The first form of courage is your ability to stick to your principles, to stand for what you believe in and to refuse to budge unless you feel right about the alternative. Courage is also the ability to step out in faith, to launch out into the unknown and then to face the inevitable doubt and uncertainty that accompany every new venture.
The Universal Laws of Success and Achievement will help you achieve all your goals!
Avoid Your Comfort Zone
Most people are seduced by the lure of the comfort zone. This can be likened to going out of a warm house on a cold, windy morning. The average person, when he feels the storm swirling outside his comfort zone, rushes back inside where it’s nice and warm. But not the true leader. The true leader has the courage to step away from the familiar and comfortable and to face the unknown with no guarantees of success. It is this ability to "boldly go where no man has gone before" that distinguishes you as a leader from the average person. This is the example that you must set if you are to rise above the average. It is this example that inspires and motivates other people to rise above their previous levels of accomplishment as well.
The Attack of Alexander the Great
Alexander the Great, the king of Macedonia, was one of the most superb leaders of all time. He became king at the age of 19, when his father, Philip II, was assassinated. In the next 11 years, he conquered much of the known world, leading his armies against numerically superior forces.
Lead the Action
Yet, when he was at the height of his power, the master of the known world, the greatest ruler in history to that date, he would still draw his sword at the beginning of a battle and lead his men forward into the conflict. He insisted on leading by example. Alexander felt that he could not ask his men to risk their lives unless he was willing to demonstrate by his actions that he had complete confidence in the outcome. The sight of Alexander charging forward so excited and motivated his soldiers that no force on earth could stand before them.
Action Exercises
Here are two things you can do immediately to put these ideas into action:
First, set big goals for yourself and force yourself out of the comfort zone by acting boldly - even when there is no guarantee of success. Go boldly where no one has ever gone before.
Second, resolve to act quickly and decisively when you are confronted with a difficult or dangerous situation. Dare to go forward. Practice audacity in all things. Acting with courage builds your courage and confidence higher and higher.
The Universal Laws of Success and Achievement
See Also
- Brian Tracy International
Helping you achieve your personal and business goals faster than you ever imagined!












