My Formula For Success

Whenever I give a speech, make a presentation or participate in a workshop, entrepreneurs and startup business owners ask me the same key questions:

"How can I generate more leads?"
"How do I close more sales?"
"What do I need to do to make bigger profits and more money?"

And they ask me what my formula for success is.

I’m delighted when they ask me the last question, because it provides the answer to the previous three.

A. Think Big
Over and over I talk to entrepreneurs who are struggling to get the next sale so they can cover current expenses. Or they want to make two more sales per day or per month.

Their biggest problem is that they’re thinking too small. If you’re only aiming for a couple of additional sales a month, you’ll never plan big and you’ll never be truly successful. You might be a little better off than you are now, but I bet you want more than that.

What do I mean by thinking big, and how do you do it? Find out how the top marketers and sales experts think. Tap into their minds, and use the same approach.

B. Find Out How The Most Successful Marketers and Business Owners Did It
As a young child, I was embarrassed when my Dad would stop and ask for directions when we were on car trips. Dad was supposed to know everything — and he wasn’t supposed to let on if he didn’t. There are far too many small business owners who still think this way.

Just because you created and launched your business, don’t assume you’re supposed to have all the answers. Seek out the expert advice you need to succeed.

Over the years, I’ve built Brian Tracy International through hard work, smart marketing, and a dedication to helping my clients succeed. I also got some help along the way; help from people who have "been there, done that" and were willing to share with me some of the things they had done to become incredibly successful.

With a little bit of knowledge and a small nudge from the right people, your sales and your profits will boom.

C. Don’t Throw Money Away
Any smart entrepreneur knows that it’s not only sales that count; it’s profits that matter. Now, let me ask you a question. Ever take a hundred dollar bill and flush it down the toilet — or throw a whole handful of bills into the fireplace and watch them burn?

Of course not! You’d never do that. Or would you? I see many small business owners throwing money at marketing, and in most cases it not only isn’t working, it’s hurting their sales. And then they do it again. They’re killing their profits.

Let me tell you a secret about marketing.

Some of the most effective ways to generate leads, get more sales and double or triple profits are practically free. The key is knowing what works and what doesn’t and when to use each strategy.

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About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Google+, Twitter, Facebook, Pinterest, Linkedin and Youtube.

  • Gary Draper

    I have been at this for some time now and I am able to fill most of my assignments in 2-4 weeks. I have always done business with individual hospitals, but now I want to do business at the Corporate level for chains that own multiple hospitals so I can get more assignments now that I have more time to do them. Can you share with me the best approach at this level? Is there a book or article covering this level>

  • MichaellaS

    tks for the effort you put in here I appreciate it!

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Brian Tracy

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