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The #1 Way to Make Money Online In This Economy

Posted by Brian Tracy on Nov 20, 2008

Is your business struggling?

Are you looking for a way to ramp up sales and keep your business growing, even in this economy?

If you’re like most entrepreneurs and business owners, you know that a website should be part of your marketing strategy. And you also are smart enough to know that most websites don’t work.

Most websites are like boats: holes people pour money into. I should know; I pour money into my boat on a regular basis…but I don’t mind because I don’t expect to make a profit from my boat.

My website is different. The purpose of my website is to maximize revenue, not swallow up cash.

Are you pouring time and money into the hole that is your website?

Do you want to know how to use your website to maximize your revenue?

The Secret To Making Money In This Economy
Want to know the secret to making money with your website?

Simply having a website isn’t going to help you make more money. And if you think all you need is more traffic, you’re wrong (although that can help)…lots of visitors doesn’t equal lots of money.

So what’s the secret to making money with your website? The secret is having a system that converts prospects into profits.

Ready to discover how easy it is to convert more prospects in profits?

The #1 way to make money online is to use a simple set of steps to convert website visitors — your prospects — into profits. That’s the simple strategy we’ve used with incredible success here at Brian Tracy International.

Making money online isn’t rocket science, but it’s not obvious, either. If it were, everyone would be doing it. So how, then, do you create a system that turns prospects into profits?

The System We Use
Our website at Brian Tracy International has always had a good conversion ratio, but that doesn’t mean we aren’t always looking to improve it.

In early 2007 my staff discovered the "Insider Secrets to Creating Web Sites That Sell", created by Internet marketing expert Charlie Cook. What we discovered was an easy-to-implement, step-by-step system that helped us turn our web visitors into massive web profits.

Want to benefit from the same online success strategy?

Within just a few weeks of using Charlie’s system, our conversion ratio had increased — along with our profitability — and our business was growing.

Even today — with the economy struggling — we are turning huge profits by converting online prospects into paying customers.

The "Insider Secrets to Creating Web Sites That Sell" spells out the steps you need to take in order to create a system that will convert prospects into profits. It is easy to use and it works.

Find out for yourself how much more you could be making with your website.

How You Can Turn Prospects Into Profits — Fast
With a tough economy, I know you can use higher profits without increasing your costs. That’s why I convinced Charlie Cook to make a special offer to Brian Tracy subscribers.

Charlie’s "Insider Secrets to Creating Web Sites That Sell" is the fastest way to increase your profits in this market and he has agreed to offer Brian Tracy subscribers an exclusive risk-free 30-day test drive for only $2.95.

If you want to make more money with your website and maximize your profits, I highly recommend you pick up Charlie’s system today.

Use this web marketing system to transform prospects to profits.We did. Take action today. I’ve persuaded Charlie Cook to give Brian Tracy subscribers an exclusive, risk-free 30-day test-drive for only $2.95.

Claim your trial copy here.

Listening Wins Sales

Posted by Brian Tracy on Nov 13, 2008

Listen Attentively When Others Speak

There are books, articles and multi-day courses on listening. There are audio/video-learning programs that include hours of instruction and a variety of exercises. They are all valuable and helpful, but what they teach can be distilled down into a key skill. Your mastery of these skills, through discipline and practice, is all you need to become an excellent listener, with all that that entails.

Listen Attentively When Others Speak
The best listening skill is to listen attentively. Lean forward; face the prospect directly rather than at an angle. Focus your attention on the prospects face, on his or her mouth and eyes.

Hang On Every Word
Listen without interruption. Listen as though you were hanging on every word the prospect was saying. Listen as if the prospects were about to give you the winning lottery number and you would only hear it once. Listen as if this were a million dollar prospect who was just on the verge of giving you a major order. Listen as if there were no one else in the world to whom you would rather listen at this moment than this prospect, and to what this prospect is saying.

The Most Important Skill of All
The ability to pay close, uninterrupted attention to a person when he is speaking is the primary listening skill. It is the hardest facility to develop and is simultaneously the most important of all. It requires continuous practice and discipline. And it’s not easy. It is hard to keep your thoughts from wandering, but the payoff is tremendous.

Action Exercises
Here are two things you can do immediately to put these ideas into action.

First, imagine that your customer is the most fascinating person in the world. Hang on every word as if he was about to place a million dollar order.

Lastly, lean forward when your customer speaks. Nod, smile, agree and be both active and involved. Listening builds sales relationships.

Communicate With Power

Neutralizing Worry Situations

Posted by Brian Tracy on Nov 10, 2008

Your job is to organize your life and work so as to minimize surprises and problems.

However, this is not always possible, in spite of your best efforts.

Use the Worry Buster
If you are already facing a fear- or worry-inducing situation, here are the four steps of what we refer to as the "worry buster."

Clarity is Everything
Step Number One: Define the worry situation clearly in writing - fully half of all problems can be solved just by clearly defining them. Remember, "Accurate diagnosis is half the cure."

Determine the Worst
Step Number Two: Determine the worst possible outcome of the situation. What is the absolute worst that can happen?

Be Willing to Have it So
Step Number Three: Resolve to accept the worst should it occur. The first step in dealing with any negative situation is to be willing to have it so. Once you resolve to accept the worst, your mind will become calm and clear and you’ll be ready to take some constructive action.

Neutralize stress with the Maximum Achievement Affirmation CD.

Take Action
Step Number Four: The final step is to immediately begin doing everything you possibly can to improve upon the worst.

The Real Antidote to Worry
Remember, worry is merely a sustained form of fear caused by indecision. The only real antidote to worry is purposeful action. Get so busy doing something about your situation that you don’t have time to worry. As you take action, your confidence, courage and sense of control will return and wipe away your fears.

Action Exercises
Here are two things you can do to get rid of your worries:

First, make a list, down one side of a page, of all the situations causing you any stress or worry at the moment.

Second, on the other side of the page, write out the worst possible thing that could happen as a result. You’ll be amazed to see much of your worry disappear with this exercise.

Maximum Achievement Affirmation

Thinking Out of the Box

Posted by Brian Tracy on Oct 30, 2008

Improve the Quality of Your Thinking

Human beings are mental organisms. Everything we are or ever will be, will be as the direct result of the way we think. If we improve the quality of our thinking, we must improve the quality of our lives. And, there is no other way to do it.

Youth and Creativity
In one series of I.Q. tests given to children age 2 - 4 years, 95% of the children were found to be highly creative with curious, questioning minds and an ability for abstract thinking.

When the same children were tested again at age 7, only 5% still demonstrated high levels of creativity. In the ensuing years, they had learned to conform; "If you want to get along, you had better go along," is what they had discovered.

The Dangers of Conformity
They had learned to color between the lines, to sit in neat little rows, to do and say what the other kids did and said, and to do as they were told. Over time, they lost the wonderful fearless spontaneity of youth and learned to suppress ideas and insights that were unusual or different.

Aggressively Seek New Ideas
Most of us have had similar experiences. The "Not invented-here" syndrome in many large companies is simply the adult version of "not rocking the boat." But fortunately, since creativity is your birth right, a fundamental part of your nature, you can tap into it at any time, no matter how long it has been since you really used it.

Action Exercises
Here are two things you can do to start thinking outside of your mental box.

First, imagine that there was a vastly better, cheaper, faster way to do your job - and somebody else had already discovered it and was going to put you out of business.

Second, imagine doing exactly the opposite of what you are doing today. Allow your mind to float freely and consider how current trends will change your business.

Change Your Thinking, Change Your Life

Partnering For Profit

Posted by Brian Tracy on Oct 16, 2008

The way you can stand out from your competitors is for you to position your self as a business part ner, always looking for ways to improve your customer’s business.

Help Your Customer’s Business
When you deal with a business person, you can be sure of one thing: that person thinks about his business day and night. It is very close to him. It is dear to his heart. And if you come in and talk to him and ask him questions about his business, looking for ways to help him run his business better, the customer is going to warm up to you and want to be associated with you and your company.

Differentiate Your self from Your Competitors
As a part ner, you should always be looking to help your customer to cut costs and improve results in his or her area of resp onsibility. You should look for ways to help your customer in non-business areas as well. You should position your self as someone who cares more about the success of your customer than anything else, even more than you care about selling your product or service. This approach to partnering in profit with your customer is a key way to differentiate your self and to keep your customer for the indefinite future.

Practice the Reciprocity Principle
There is a principle of reciprocity in business that is very powerful. It is simply this: If you do something nice for someone else, they will feel obligated to do something nice for you. You should be looking for opportunities to go the extra mile, to do more than you are p aid for, to put in more than you take out. By extending your self, you improve your positioning in the customer’s mind and increasingly differentiate your self and your company from your competitors who are after the same business. If you do this long enough and strong enough, you will eventually develop the partnership to the point where your competitors don’t have a chance against you.

Action Exercises
Here are two things you can do immediately to put these ideas into action.

First, think about how you can help your customer’s customer with your product or service. Take time to understand how your customer uses your product to do his business better.

Second, focus on increasing your customer’s profits and fin ancial results. Show your customer that doing business with you is both satisfying and profit able in the long run.

Customers for Life

Earn Ten Times As Much

Posted by Brian Tracy on Oct 9, 2008

Here’s an exercise for you.

Imagine that it’s possible for you to earn ten times your current annual wage. If you’re earning $25,000, imagine for a moment that it’s possible for you to earn $250,000, a 1000% increase.

Don’t Sell Yourself Short
The first reaction of most people to that exercise is to smile briefly and then to begin thinking about why it isn’t possible. One man said to me, "If you knew how many years it’s taken for me to get to what I’m earning today you wouldn’t be suggesting that I could earn ten times as much."

Never A Good Excuse
Mark Twain once wrote that there are a thousand excuses for every failure but never a good reason. The tragedy of the average American is that whereas his or her main preoccupation seems to be money, or the lack thereof, the average person has the inherent potential to earn far more than he or she is doing currently.

Increase your income by Motivating Yourself to Peak Performance!

Is the manager earning $250,000 per year ten times as smart as the manager earning $25,000? 10 times as experienced? Does he or she work 10 times harder? Of course not. None of these are physically or mentally possible, but there are people in every business earning many times more than others with the same average age, experience and intelligence.

The Results Are In
In fact, a few years ago in New York, a thousand men and women were selected at random and tested for I.Q. Between the one having the highest I.Q. in this sample and the one with the lowest, there was a difference of only 2 1/2 times. But between the person earning the most, who by the way, was not the one with the highest I.Q. and the one earning the least, who was not the one with the lowest I.Q., there was a difference of 100X in income.

Action Exercises
Here are two things you can do to start increasing your earnings.

First, identify the highest earning, most successful people in your field and find out what it is that they are doing differently from others who aren’t doing as well. Copy them every day.

Second, set a goal to double your earnings over the next two or three years and then figure out how to accomplish that goal.

Motivating Yourself to Peak Performance

Four Strategies to Find A New Business

Posted by Brian Tracy on Oct 2, 2008

There are four strategies you can use to find a new product or service to start or build your own business.

Search Your Own Field
The first strategy is to find a new product or service in your own field or skills. You may have a million dollar idea in your own mind. Many people have had the experience of having an idea for a product or service nag at them over and over again, and you keep pushing it away or ignoring it.

They say the average person has four ideas each year driving to and from work, any one of which would make them a millionaire if they would just follow it up. So look into your own field or skills. Look into your own mind. Look into your own ideas.

Keep Your Eyes Open
The second strategy is to find a new product or service while you travel. Keep your eyes open for opportunities.

A very good friend of mine who is now a multi-millionaire, started his fortune by traveling east and seeing a unique type of orange drink called Orange Julius and then getting the exclusive rights to sell it in a large Western city. From there, he expanded into other restaurants, into real estate, and into apartments. He developed a high positive cash flow from his Orange Julius business that made him a millionaire.

Sometimes just finding a new product or service that is doing well somewhere else that hasn’t come to your market area can make you wealthy.

Get the Rights to Sell It
Remember your objective, when you find a new product or service, is to acquire the rights to sell the product or service exclusively in your market area. Sometimes these rights are available for the asking.

A gentleman I know named Peter Thomas got the rights for Century 21 to Canada simply by going to the offices and asking for them when Century 21 was a young company. From that, he turned Century 21 into one of the most successful real estate franchises in Canada. He is now worth millions of dollars, having taken the cash flow from Century 21 and channeled it into other real estate investments.

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Be Sure it is Already Successful
Sometimes just asking for the right to sell it in your market area is all you have to do. Here’s the key, though. Before you bring a new product or service back to your market area, be absolutely sure that it sells well somewhere else. Many people advertise products outside their market area because they are not selling inside their market area, so make very sure that the product is selling well already in other markets.

Look For Business Opportunities
Strategy number three is to keep your eyes and ears open and alert to new business opportunities occurring around you. Develop a money-making attitude. A friend of mine became very successful by building commercial property across the street from a new shopping center that was being developed. The traffic from the shopping center made that commercial space extremely valuable. He opened two businesses in it, and started his fortune. So be alert to what is going on around you.

Be Sure You Believe In Your Product
And strategy number four is this. Remember you will only be successful marketing and selling something that you believe in, use yourself and would recommend to your best friend.

Many times, I see people who make the critical mistake of trying to sell a product or service that they themselves would neither use nor afford, nor would they recommend to someone else, but they think that other people will buy it even though they wouldn’t. So remember you must really, really believe it the product. You must be excited about the product. You must absolutely believe that this product can enhance the life or work of someone else and then be eager to tell them about it.

Action Exercises
Here are two things you can do to put these business building strategies to work in your own life:

First, develop a new business mentality. Continually look around you for new products and services that people need, want and are willing to pay for.

Second, develop a money making attitude. Look around you for opportunities to sell products or services that are not currently being offered, at either higher prices or in greater quantities. The possibilities are everywhere.

Power Networking

Test Marketing Your Product or Service

Posted by Brian Tracy on Sep 25, 2008

Six Ways To Get Fast Feedback

How do you test market a product or service? How do you find out if people are actually going to buy it? First, make or get a prototype. Create or get a sample. If it’s being manu factured somewhere else, get a sample of it. If you’re going to manufacture it your self, create a prototype so that you can show it, demonstrate it, photograph it. So that you can let people see it, touch it, feel it, and get an opinion from it.

Show It To Potential Buyers
When we brought the Suzuki 4-wheel drive vehicles into North America, we bought three of them. We brought them in and drove them around to about 20 or 30 dealerships and let people look at them, test drive them, see them, touch them, smell them, feel them. And went on to sell tho usands and tho usands of vehicles. So get a prototype or a sample. That’s the starting point.

Determine the Correct Prices
Second is get accurate pr ices and delivery dates from your suppliers. If you’re going to show the prototype or sample, if a person says how much is it, or how long will it take to get it, be sure that you have the answers.

Outselling Your Competition is easy with the proper tools and techniques!

Ask A Buyer
Number three is get a buyer’s personal opinion. In other words, go to somebody who you will want to buy the product or service and get their personal opinion. Say, would you buy this? And at what price could you sell it? And always call on the individual who makes the buying decisions. Always call on the person who can sign the check.

Compare Your Product With Others
Number four, compare your product or service with other products on the market. And be sure to ask this question, "Why would someone buy from you instead of from someone else?" Number five, if it’s a ret ail product, try a 1-store test. Go and see if you can’t find a store who will carry the product on a limited basis and see how customers respond to it. Try a 1-customer test. If it’s a product or service, try to find one customer who will use the product or service.

Start With A Great Idea
Now Ross Perot, when he started EDP Industries, only had a thousand dollars. He had a great idea that would cost an enormous amount of mo ney to implement, and he was able to sell his first customer on paying him in advance for the services that he was going to sell them. With the mo ney that he got in advance, he was able to deliver the services, to prove that they worked and that they were cost effective. And the rest is history. Ross Perot went on to build one of the most successful businesses in America.

Take It To A Trade Show
A sixth way to test market a product or service is take it to a trade show. There are 15,000 trade shows per annum all over the country. Sophisticated buyers go to trade shows and they will tell you rapidly whether or not you have a winner.

Action Exercises
Here are two things you can do immediately to put these ideas into practice.

First, get a sample or prototype of your product or service and show it to as many people as possible, especially to potential buyers. This will give you fast feedback that can be very helpful to you.

Second, look at all of the other competing products or services on the market and be very clear why someone would buy from you rather than continuing to buy from someone else. This can be the most important question you ask and answer.

Outselling Your Competition *** Plus Bonus CDs

Three Powerful Principles for Success

Posted by Brian Tracy on Sep 11, 2008

Be Clear About Your Goals

There are many similarities between business and war. In both cases, the victor is the one who uses superior strategy against his or her competition.

There are three principles of military strategy you can apply to your work every single day. The first idea from the military is called the Principle of Man euver. The principle of man euver says that you should be clear about the goal, but be flexible about the process of ach ieving it. According to the Menninger Institute, this quality of flexibility is the most important single quality that you will require for success in times of rapid change.

Be Open to Continuous Feedback
A key peak performance quality for you is to "accept feedback and self-correct." Peak performers are those who can take information from their environment and even if the information is contrary to all of their planning, they can accept the information, modify their plans, and continue moving forward. They are always open to new ideas and insights.
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Learn What You Need to Know
The second military principle you can use is the Principle of Intelligence. This principle of intelligence means simply, "get the facts!"
The most important thing in business decision making is for you to get accurate information. Facts don’t lie. It is important that you get the real facts, not the assumed facts or the apparent facts or the obvious facts, or the hoped for facts, but the real, provable facts.

Rapid Learning Made Simple

Make Better Decisions
Perhaps the key job of the executive is decision making. The quality of the decisions that you make will be in direct proportion to the amount of time that you take to gather timely and accurate information. The very best thing that you can do, if you have insufficient information, is to delay making a decision at all.

Invest Your Resources Wisely
The third military principle applied to strategic planning is the Principle of Economy of Force. Economy of force means that you expend only the resources necessary to achieve the objective and not more. It also means that you commit sufficient resources to achieve the objective once you have decided upon it.
Since your own personal en ergy is all you really have to invest over the course of your lif etime, the military principle of economy says that you should be very selfish when deciding how you are going to use your self. Keep asking your self, "How important is this?" and more important, "How important is this to me?"

Action Exercises
Here are two ideas that you can apply immediately to be more strategic in your work and personal life.

First, remain flexible when you are working towards your goal. In times of rap id change, all of your best ideas can be contradicted by new information. Be willing to try different things. Be open to new inputs and ideas.

Second, get the facts! The more and better information you can acquire before you make a decision, the better your decision will be. The very best managers spend a good amount of time getting the real, provable facts before they take action.

Rapid Learning Made Simple

Be A Negative Optimist

Posted by Brian Tracy on Aug 28, 2008

The most important quality for success in entrepreneurship and in life is the quality of optimism.

Optimists have an unrealistic expectation of success. As a result, they are willing to try far more things without becoming discouraged. In addition, because of their unrealistically positive attitude, they are willing to persist much longer than the average person. Optimism is a wonderful quality as long as you have it under control.

Temper Your Optimism
In order to be successful in business, and in any activity where your money is involved, you must temper your optimism with negativism. You must be enthusiastic about the possible upside of the investment but you must be skeptical, critical, suspicious and demanding about all the different ways that your money can be lost.

Listen to Negative Viewpoints
Seek out and listen carefully to people who are negative toward your idea. Look for negative thinkers, because their viewpoints can be invaluable and save you a fortune in time and money. I have a friend who is a lawyer. And he recommends and gives advice to many people on investments. And what he does is this. When someone comes and they want to make an investment that he’s unsure about, he says, all right, I want you to come to my office and I want you to sit behind my desk. And then I’m going to come in and I’m going to present this investment to you and I want you to critique this investment as if you were me.

Learn to read people and Communicate With Power

Help Others to Evaluate Honestly
And he says that when his clients begin critiquing the investments they’re thinking about going into, when they begin becoming negative thinkers about the investments, he says they are astonished at how bad the investments really are. He said he has saved his clients millions of dollars by forcing them to be negative thinkers about their own ideas, simply by switching roles and sitting in front of the desk while they sit behind the desk.

Keep Your Mind Open
But don’t be overly influenced by negative thinkers. Just take their viewpoints into consideration. There’s a famous story of Mary Hudson, who started off with 200 dollars in the middle of the Depression and leased a gas station that two men had gone broke running at two different occasions. And from that she built a company called Hudson Oil, which is now the biggest independent distributor of gas and oil in the United States. From a 200 dollar investment, even though everybody told her she would fail. So remember, listen to negative thinkers, but don’t necessarily accept their advice.

Action Exercises
Here are two things you can do immediately to get these ideas into action.

First, view your idea as if you were an outside consultant. Ask, "What are all of the possible risks or flaws in this cause of action?"

Second, seek out the opinions of others. Listen without responding or defending. Thank them for their input. They may save you a lot of money.

Communicate With Power