Business Survival 101: Your Competitive Advantage

competitive-advantage-differentiation-strategies-unique-selling-proposition

All marketing and sales strategy is based on differentiation. It is based on showing your customers exactly how your products and services are different from and better than any other competitive products or services offered in the marketplace. What is your competitive advantage? What do you do or offer that makes your products or services superior to that of your… Read more

Follow Brian & Join the Discussion