The Niche Strategy for Success

Hello Friends,

Below is an article I titled “The Niche Strategy for Success.” Please share this with your friends and leave a comment if you enjoy it.

For more articles like the content below, please visit my blog category on Leadership here: Motivational Leadership

The Niche Strategy for Success

The starting point of career success is for you to select your boss carefully and refuse to work for a difficult or negative person. Much of your happiness and job satisfaction depends upon your relationship with your superior. If you don’t get along, make every effort to resolve it or get transferred but if you can’t, be prepared to walk away.

Make the Right Choices

Choosing the right work, the right place to do it and the right people to do it with is laying the foundation for career success.

Now you are ready to implement the “niche strategy.” The niche strategy is based on the fact that some jobs in any organization are more critical to the health of the organization than are others.

Influence the Cash Flow

A strategic niche is a job or position that influences the cash flow of the company. In most companies, cash flow is determined by sales and marketing and if you want to get ahead rapidly in those companies, you must work your way into the sales and marketing function.

How to Make More Money

Many people ask me how they can make more money at their jobs. When they tell me their positions, the problem is usually clear. They are working in areas of the company that are felt to be of lesser importance than other areas.

As a result, their services are not highly valued no matter how hard they work or how well they do their job. Their increases are set at the level that will keep them from quitting or that will enable the company to hire someone else fairly quickly.

Action Exercises

Here are two things you can do to use the niche strategy in your career.

First, identify the positions in your company that are the most important for cash flow and company success. Find out the key skills possessed by the most respected and highest paid people.

Second, make a plan today to work your way into a key position in your company. Ask for a transfer, develop a skill, offer to work overtime – but never quit until you succeed.

For more articles like the content above, please visit my blog category on Leadership here: Motivational Leadership

About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Google+, Twitter, Facebook, Pinterest, Linkedin and Youtube.

  • Melissa

    Great article again!So true about companies not giving the best value to certain departments even if they are the ones who drive the money in the company.

  • Geoff Kovarik

    Great advice as usual, sir. I’ve been listening to your audio programs for many years. You have always presented a direct, practical and common-sense approach to business problems from the perspective of deep and successful experience. Thanks!

  • Pingback: Tweets that mention The Niche Strategy for Success | Brian Tracy's Blog --

Follow Brian & Join the Discussion

Brian Tracy

Do you want to be more successful and
influential in all areas of your life?

I'm Brian Tracy and I will teach you how to achieve your personal and business goals faster and easier
than you ever thought possible. Start on your path to success today and sign up for my weekly emails.

Sign Up For My Newsletter

Thank You!

Close Optin