7 Factors of Luck, Part 1 of 3
Posted by Brian Tracy on Jun 30, 2009
There are more than 50 laws or principles of luck, which I call, “Luck Factors.” I am going to introduce you to seven of the most helpful luck factors, all of which are learnable by you. Each of these luck factors can be quickly incorporated into your life and can literally double your effectiveness and your results in a very short period of time.
Luck Factor #1: Clarity
The first of these luck factors is simply, “Clarity.” Clarity is as much as 80% of luck. Clarity simply means that you know exactly what it is you want and is perhaps the most important luck factor of all, at least at the beginning.
The more definite you are about what you want, the more alert and aware you will be of opportunities and possibilities to achieve it faster. All successful people are absolutely clear about who they are and what they want, and what they need to do to get from wherever they are to wherever they want to go. Unsuccessful, unhappy people, on the other hand, are usually quite fuzzy about what it is they stand for and believe in, and what it is they really want from their lives.
As the old saying goes, “You can’t hit a target you can’t see.” Or, “If you don’t know where you’re going, any road will get you there.” So called “lucky” people seem to be very, very clear about their goals and the steps they will have to take to achieve them.
One of the simplest things you can do to change your luck is to simply take a piece of paper and write down a list of at least 10 things you want to accomplish in the next 12 months. This doesn’t seem like a very complicated exercise, but less than 3% of adults will ever engage in this exercise in their lifetimes. And these 3% will end up at the top of every organization or company that they work with.
It has been said that success and prosperity begins with you, a pen and a piece of paper. 97% of people walking around today have no written goals at all. The very act of putting pen to paper and determining the 10 things that you want to accomplish over the next 12 months moves you immediately into the top 3% of people living today. All it takes it 3-5 minutes.
I’ve given this exercise to tens of thousands of people. My files are now bulging with letters from people whose entire lives have been changed by the simple act of writing down 10 or more things that they wanted to be, have or do over the next year. Here is an important part of luck. Lucky people are those who, when they hear a good idea, they ask, “I wonder if it would work for me?”
Unlucky people, on the other hand, when they hear a good idea, like writing down 10 goals, always ask themselves, “I wonder whether it would do me any good?”
The difference between the luck person and the unlucky person is that the luck person is always asking, “How?”
When the lucky person thinks of something that he or she wants, the lucky person always asks, “How can I achieve it or acquire it?” The attitude of always asking how seems to trigger both your subconscious and your super-conscious mind so that you are constantly seeing possibilities and getting insights that will help you achieve it. But when you ask, “Whether,” you seem to shut down your creative capabilities.
In your brain is small finger-like organ called the “Reticular Cortex.” This reticular cortex is like a telephone switch board. It controls the messages that are allowed to hit your eyes, ears and other senses. Since you are bombarded by hundreds and thousands of messages, from all sides, continually, this reticular cortex enables you to focus and concentrate on those elements in your environment that are relevant or important to you, and ignore the rest.
The reticular cortex is activated by a clear goal, command, desire or even a fear on your part. For example, if you decide that you want to get a red sports car, and you are really excited about the possibility of a red sports car, you will start to notice red sports cars everywhere. Even a red sports car turning the corner two or three blocks ahead of you will be picked up by your reticular cortex and broadcast to your conscious mind.
What we know about successful people is that they are continually thinking about the things that they really, really want, and as a result, they are commanding their reticular cortex to make them more sensitive and aware to opportunities and possibilities to achieve those goals.
Unsuccessful, or unlucky people, are always concluding that these goals are probably way out of their reach and they unwittingly send the signal to their reticular cortex’s not to pay any attention to ideas or opportunities that crop up in their environments.
One of the ways that successful people are described is, “He or she always seems to know exactly what he or she wants and is determined to get it.”
Unsuccessful people are described as people who have no idea what they really want.
The person with absolute clarity, this key luck factor, will seem to attract far more possibilities and opportunities than the person who has no idea. So, imagine that this luck factor is like a dimmer switch in darkened room where you are going to throw darts. As you become absolutely clear about your goals and aspirations, the dimmer switch is turned on to full brightness and the dartboard becomes crystal clear in every detail. Your likelihood of hitting a bulls eye on such a dartboard is vastly greater than if you were throwing darts from a great distance in a darkened room.
Watch out for next time when I reveal 3 more factors of luck…
Until then,
Brian Tracy
Do you need clarity in figuring out what you want?
With my program, The Power of Clarity, I will show you how to focus and concentrate on your highest value activities. Every day you become like a sniper focusing in on a single shot–the most important thing–rather than a machine gunner that’s trying to do too many things at once. Gain control of your life–Maximize Your Income and Minimize Your Effort. Learn more today.







First off, I’ve been a fan of yours for a long time, having listened to practically all of your audio books. Many times I agree with you and many times I disagree but, each time I learn something new. As they say “90% of luck = preparation + execution.” I’m glad you have laid the process out in such a concise manner, and I couldn’t agree more. In the last few years, after listening to one of the first books of yours which I had gotten, I started keeping a daily list of things to do, and writing down goals is absolutely essential to accomplishing them, not to mention keeping your mind free to prepare rather than try to juggle all of these things in your memory. In fact, I think this is one of the key components to getting anything achieved successfully. From personal experience I know that writing things down greatly improves my organizational ability. what you are saying here is clearly an extension to this rule and is, once again, a great reminder of how one must train oneself to achieve.
Thanks for sharing this. The Luck Factor has been one of my favorite personal development books because you have such good actionable tips in it.
Brian,
Excellent article. It’s incredible how powerful and motivating it is to take the time to actually write down your goals. Your “The Power of Clarity” book had a tremendous impact on me. Thank you.
I agree totally.
This is good stuff worthing keeping for reference!
Awsome message Brian, its so tru, i love your books and audio tapes.
Clarity is essential to having that luck flow in. When I’m clear on my goals, events and opportunities come in great abundance.
I like these ideas. Simple but effective!
Powerful concepts! Pen, paper, focus, clarity!
Brian, Thank you for sharing the Luck Factor. I can’t wait to see how many goals come true for me in the next year.
Putting your goals down on paper is such a simple but great advice. I went trough my first ten goals in just two months
I am looking forward to see you in Stockholm later this year Mr Tracy!
Best article I’ve read in a while regarding the importance of goal setting! Your reticular activating system is indeed VERY powerful.
you create your own luck
As a 3yr U.S. Secret Service Veteran, I’ve gotta say: My favorite part of your article is “You can’t hit a target you can’t see.” Great correlation….
Thanks for a great blog post, can’t wait to see your next post.
Great post! I’ve found this works like nothing else does! Keep up the posts.
Great post. I love your posts and ideas. I have been writing my goals since i read your book “Laws of Business Success”. Now I am happy because i found also your blog.
Brian,
Love this article. Because of you I have written down my 10 goals for 2009. I work towards them everyday. I feel so alive and happy each day that I’ve made progress with my list of goals.Looking forward to Factors of Luck part 2.
its a basic point which begs to be repeated timely.
This is a great blog, Brian. I’m looking forward to the other two luck factors. I’m also reading your Goals! book right now, after having listened to it twice on CD. It’s brilliant and life-changing… Thank you for writing it and sharing your wisdom.
Brian! Great stuff as always! Always write things down to get clarity.
I enjoy the comments. When people say they disagree with you on this and that, their the kind of people that always look to Brian for validation, not education.
Strange,as I improve, I get luckier
Igor
Dear Brian
I love reading you and it has helped me a lot. I feel that issue is
1. Capacity to learn differs with individual.
2. Ability to understand, retain a conversation and further act on it depends on environmental factors around any individual.
In most cases all human beings are victims of environment (almost sleeping or automatic as computer) and there mind has also been conditioned.
Unfortunately our education system has not helped us idetify that our conditioning of mind is just one way of thinking and not the only way.
Help us understand the process of:
1. Developing new habits.
2. How to stick to the process.
3. Idetifying - What is important
4. Believing in oneself ( Not guided by what we hear or what is considered good)
5. Solutions Vs habits
Thanks Again
with best regards
Lokesh Nagpal
simple and to the point. keep up the good work
Respected Sir,
i love reading books but among all,you are my favourite, these ideas are wonderfull as they prove themselves as realistic.
This is great and timeless. I am inspired to apply more clarity into my life.
This blog has always been a source of inspiration for me. Brian, just keep up the good work.
ill like to be on ur mailing list
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