Building the Courage to Break Out of Your Comfort Zone

Posted by Brian Tracy on Nov 16, 2011

There are several forms of courage that you can develop with practice. These forms of courage will help you to achieve the great success that is possible for you. They are all learnable with practice. Read the rest of this entry »

Tags: General, Personal Success, be committed, be courageous, be persistent, career goals, comfort zone, dream big, goal setting, have hope, how to be brave, how to get motivated, how to set goals, making mistakes, overcoming risk, overcoming your fear, personal-development, to have faith

Factors of Risk in Selling

Posted by Brian Tracy on Jul 28, 2009

The Critical Factor: Risk
The critical factor in selling today is risk. Because of the continuous change, rapid obsolescence, and an uncertain economy, the risk of buying the wrong product or service has become greater than ever before.

One of our powerful needs is for security, and any buying decision that represents uncertainty triggers the feeling of risk that threatens that security.

There are four main factors that contribute to the perception of risk in the mind and hear of the customer. Read the rest of this entry »

Tags: Sales Success, Factors of Risk in selling, overcoming risk, risk factors, sales, selling