Chat Live

Order by Phone
858.436.7300

The Truth About Frogs

Posted by Brian Tracy on Jun 23, 2009

eat that frogMark Twain once said that if the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worse things that is going to happen to you all day long. Your “frog” is your biggest, most important task, the one you are most likely to procrastinate on if you don’t do something about it.

If You Have to Eat Two Frogs, Eat the Ugliest one First
This is another way of saying that if you have two important tasks before you, start with the biggest, hardest, and most important task first. Discipline yourself to begin immediately and then to persist until the task is complete before you go on to something else.

If You Have to Eat a Live Frog at all, it Doesn’t Pay to Sit and Look at it for Very Long
The key to reaching high levels of performance and productivity is to develop the lifelong habit of tackling your major task first thing each morning. You must develop the routine of “eating your frog” before you do anything else and without taking too much time to think about it.

Take Action Immediately
Successful, effective people are those who launch directly into their major tasks and then discipline themselves to work steadily and single-mindedly until those tasks are complete. “Failure to execute” is one of the biggest problems in organizations today. Many people confuse activity with accomplishment. They talk continually, hold endless meetings, and make wonderful plans, but in the final analysis, no one does the job and gets the results required.

Develop a Positive Addiction
You can actually develop a “positive addiction” to endorphins and to the feeling of enhanced clarity, confidence, and competence that they trigger. When you develop this addiction, you will, at an unconscious level, begin to organize your life in such a way that you are continually starting and completing ever more important tasks and projects. You will actually become addicted, in a very positive sense, to success and contribution.

No Shortcuts
Practice is the key to mastering any skill. Fortunately, your mind is like a muscle. It grows stronger and more capable with use. With practice, you can learn any behavior or develop any habit that you consider either desirable or necessary.

Action Exercise
What is your “frog?” What is the one task that you despise doing each day? Once you have chosen your “frog” make it a habit to wake up every morning and do that task first.

Learn some other valuable time management tactics by watching this video…

*What did you learn? Leave me a comment!

43 Comments »

Thanks Brian.

As usual your posts are great.
Looking forward to more posts like that!

Igor

June 23rd, 2009 | 9:51 pm

Thank you Brian: That was a perfect blog for me today. Starting a new business and facing each day with the opportunities in front of me. I will paste this one on my wall!!!

June 24th, 2009 | 2:22 pm

Thanks Brian. Great stuff as always. Find your material very informative and effective and plan to promote it quite a bit at my blog.

June 25th, 2009 | 8:24 am
Becky West:

I know I need to use my time better… thank you Brian!

Not only in making my lists – but in coming up with a plan – and WORKING it! I’ve got your Goals Report and Flight Plan to help – thanks!

June 25th, 2009 | 7:06 pm

Love the term “positive addiction” … it’s my new ideal! Excellent post.

June 26th, 2009 | 10:57 am
Steffen:

What is my frog? I have not found out yet, but I keep on searching.
Thank you Brian for your positiv input!

June 26th, 2009 | 12:00 pm

I love the metaphor used here. There is highly insightful and empowering message on this post. The paragraph that resonates with me most is the “developing of a positive addiction.” Awesome post.

June 26th, 2009 | 3:35 pm
Penelope:

Brian,
I try to follow your advice and principles, but it is difficult with an 8 month old in the house.

I was overjoyed when I achieved more than what I wanted to last weekend [the only real time I get to work on my PhD whilst away on a leave of absence] and that was simply because I “Ate my frogs” all weekend.

I was so happy, that when I shared it with my friend, I prefaced my emails with “Eating ugly toads”, since they were such dreaded and awful tasks, yet I managed to get through them.

There was DEFINITELY a sense of euphoria in having achieved them.
If only I had more time and could press on – babies do tend to slow you down a bit.

But thanks to you Brian, and to Tony Robbins as well I continue to chip away where I can, the goals are set – and I will make a difference one day.

Pen
Melbourne, Australia

June 26th, 2009 | 5:31 pm

Thanks a lot Brian,

i really loved the values that you’ve shared and considered you as one of the prime movers of my life.

all the best,
Jerome

June 26th, 2009 | 6:08 pm
John Jodka:

I never get tired of revisiting these central tenets. Practice makes perfect!

June 27th, 2009 | 11:16 am
Neil Fitzgerald:

Thanks Brian for this brilliant post.
I try to practice these invaluable techniques in my job and personal life every day.
Cheers and best wishes.
Neil

June 28th, 2009 | 6:01 am

As ever Brian, you provide the most wonderful, helpful and effective information EVER. This post has reinforced my early morning journalling thoughts this morning to tackle 3-4 key tasks this week. I have eaten 2 frogs today! Thank you so much… Lucy-Ann (UK)

June 29th, 2009 | 6:16 am

Cool post, just subscribed.

June 30th, 2009 | 2:36 pm
Filipe Howes:

Awsome post Brian!

So clear and practical

Looking forward to your next insightful post.

Cheers

Filipe

July 1st, 2009 | 2:32 am
santhosh:

dear guru tips boost my confidence level

July 6th, 2009 | 10:41 pm
Joshua:

Thanks Brian! Of course: “Knowing” is not the same as “doing”!

Back to work, back to work, back to work!

July 7th, 2009 | 8:43 am

Action is the absolute key I do not know how many times I have had ideas and then not capitalized on them because of the fear of failure. But now I keep my bias toward action.

July 16th, 2009 | 6:10 pm

I have not eaten my frog today as I got side-tracked by someone else’s. It’s now time to open wide and gulp that green thing down.

Thanks for all you do and share!

July 27th, 2009 | 12:23 pm
Nikolay Kirillov:

Thanks a lot Brian!
Very illustrative example with eating frog!

I have subscribed to your feed recently and find it very useful and helping me to get back to work. I have started compiling mind maps from the contents of the feed and it became even more useful as I all ideas and thoughts available at a single glance.

Thanks again!

August 11th, 2009 | 11:50 pm

I was particularly amused by the first sentence in the post. Not only is this post going to help to get more done per time, it is also going to help restructure ones life. Accomplishing what you fear the most gives a great happiness to the individual.
Good work! Thank you.

August 26th, 2009 | 10:32 am

Love this book. I’ve read it once and have listened to it on audio book over 7 times. Of course I’m talking about Brian’s famous book “eat that frog”.

Phil

September 2nd, 2009 | 10:35 pm

Thanks much for that nicely written piece of text.

September 13th, 2009 | 9:42 am

,..] http://www.briantracy.com is one another relavant source of tips on this issue,..]

November 19th, 2009 | 2:01 pm

Great thoughts! I definitely have a few frogs that I save until dinner time but no more! Thanks Brian!

December 27th, 2009 | 1:14 pm
James Moss:

My frog has always been making the initial contact with a new prospect. Prospecting is one HUGE TOAD. I will resolve to eat it first everyday.

Thanks

June 23rd, 2010 | 8:02 pm
julius anu:

Brian,I have found out my frog.Thanks for your book.

September 15th, 2010 | 4:25 am

[...] on the first 20 percent: In setting priorities, remember that the first 20 percent of any task usually accounts for 80 percent of the value of [...]

October 1st, 2010 | 8:33 am

[...] and over again, to get serious about time management by focusing, setting better priorities and overcoming procrastination. They intend to get serious about time management sometime, but unfortunately, “the road to hell [...]

December 10th, 2010 | 4:41 pm
CaptainMulke:

Russia

Боулинг

January 12th, 2011 | 1:51 pm

[...] определении приоритетов, помните, что 80 процентов стоимости – это 20 процентов [...]

January 15th, 2011 | 8:59 am

[...] asal ada di sini. Copyright pada penulis asli. Saya bukan [...]

January 20th, 2011 | 11:36 am

[...] and over again, to get serious about time management by focusing, setting better priorities and overcoming procrastination. They intend to get serious about time management sometime, but unfortunately, “the road to hell [...]

February 25th, 2011 | 12:19 am

[...] is trying to do several things at once, and you ending up doing nothing well. You either take on too much at a time, including too many responsibilities yourself, or you assign too many responsibilities to other [...]

March 30th, 2011 | 7:27 am

[...] is trying to do several things at once, and you ending up doing nothing well. You either take on too much at a time, including too many responsibilities yourself, or you assign too many responsibilities to other [...]

April 1st, 2011 | 9:05 am

Great Tip!

The best way I found to improve is to start implementing Brian’s recommendations without thinking too much about whether I am going to be able to do it or not.

Wait a few days and see if things have changed for the better. If it has continue doing it, if not just analyze and see where you can change things for the better.

September 18th, 2011 | 12:43 am

Well, it seems that I got the advice a bit late, but thanks anyway! :)

September 19th, 2011 | 5:18 pm

[...] Tips on How to Juggle Your Responsibilities: The Truth About Frogs [...]

September 20th, 2011 | 2:42 pm

What a wonderful piece you’ve got here.

Simple Spencer got me here and I remain grateful for that…

September 23rd, 2011 | 5:43 pm
Osinachi john:

As usual brain you are full of inspiriation am very api for this post looking forward to seeing more of that.

September 23rd, 2011 | 8:17 pm

A bit late for me, but needed this advice. Thanks, Brian.

September 27th, 2011 | 1:07 pm

thanks brian for sowing a positive attitude in me

November 3rd, 2011 | 5:14 am

I have read alot of your book and it has really helped me shape my life. you are one in a million with the straight forward approach you use and the easy to understand things you use are second to none. thank for being a good mentor

November 12th, 2011 | 2:33 pm
Raju:

Nice sir it is very helpfull for me .

December 6th, 2011 | 7:06 am

Comment on this post