The Ultimate Guide to Business Coaching: Everything You Need to Know
Business owners should be VERY excited about the help they can find today.
Why is that?
The advice of an experienced, successful business coach is now more accessible than ever!
Most business owners looking for advice on how to grow their company have a limited amount of resources to turn to.
Sure, there are countless online articles and Ebooks on how to build and grow a business, but, at the end of the day, every business is unique and generic advice is hardly a suitable substitute for personalized guidance.
Thankfully, there’s now a service where business owners can receive the personalized guidance they need to answer their difficult questions and make their organization a success – business coaching.
What is Business Coaching?
If a person wants to learn how to play an instrument, it’s much easier to find a teacher than it is to teach themselves.
Likewise, if an athlete wants to improve their skills, the best thing they can do is join a team that has a great coach.
We apply this logic – the fact that great coaches and mentors are the quickest routes to success – to most every pursuit, yet the same logic is often overlooked when it comes to growing a business.
Business coaches are typically expert entrepreneurs who know what it takes to make a business successful.
For a fee, they work alongside executives and owners to help them define their goals, polish their vision for their business, and set in place a series of strategies that will help the owner achieve their goals and vision.
If a business owner has tough questions or runs into problems along the way, their coach will be able to help them navigate their issues in the most effective way possible.
Having a business coach is much like having a highly experienced partner on your team, and the value that they offer to business owners is priceless.
Whether your business is struggling and you need a way to revive it or you simply want to take your brand to the next level, bringing on a professional business coach is one of the most effective options you have available.
Learn more about how a business coach can help you!
What Does a Business Coach Do?
Business coaches start by learning everything that they can about your brand, from its value propositions to its target customers to the challenges it will face and beyond.
Once your business coach has learned everything that they can about your offerings and systems, they’ll next want to learn more about your vision for your company and the goals that you have for it.
Just as every company is unique, every business owner’s vision is unique as well, and a business coach will need to know whether you are wanting to turn your business into a livable income for you and your family or a multi-million dollar corporation.
Next, a business coach will work with you to set beneficial and attainable goals for your team.
These goals will be ones that you need to hit in order to efficiently grow and achieve the vision you lay out.
Once a set of goals are in place, your business coach is there to help you meet them, aiding you in devising a set of strategies and action plans designed to push your business to meet its goals and helping you navigate any challenges that come up along the way.
Throughout this entire process, business coaches serve as an invaluable source of personalized information and advice.
Running a business, small or large, can far too often feel like fumbling around in the dark hoping you find what you are looking for.
In this analogy, though, a business coach serves as your flashlight.
What Can a Business Coach Help With?
There’s a common perception that business coaching services exist only to help owners with struggling or faltering businesses.
While helping get them back on the right track is certainly one thing a coach is able to help with, there are a wide variety of other situations where coaches can help owners as well.
Business coaches can help build a new business from the ground up, advising executives and owners as they go through the process of setting up their business, defining its mission and goals, and putting in place both long-term and short-term strategies for the business.
Likewise, a business coach is able to help business owners that have hit a plateau in their company’s growth as they figure out how to take their business to the next level.
Along with improving the operation and growth of a business, though, such coaches are also able to ease some of the burdens on owners to make their journey easier and more enjoyable.
While running your own business can be very rewarding, there’s no denying that it can be very demanding and stressful as well. This is doubly true if you are running an entire company all on your own.
When you work with a business coach, however, you’ll have someone in your corner who can assist you through the challenges you will inevitably face and serve as a source of experience and expertise that you can rely on when the going gets tough.
In this way, they are able to make the lives of owners much less stressful, which is a priceless benefit in and of itself.
Is a Small Business Coach Different?
There are several different labels that business coaches may use to describe their services, with a small business coach being one of them.
In many cases, the challenges and goals of small businesses may differ from those of large businesses.
For example, a restaurant looking to attract more local customers is going to have an entirely different set of goals and strategies than a large corporation that is shipping products out all over the world.
Small business coaches specialize in helping small business owners achieve their vision and goals for their company.
With that said, most business coaches will be experienced in working with small businesses regardless of whether or not they describe themselves as a “small business coach”.
A big part of the job of a business coach is to learn as much they can about each company and owner that they are working with and to develop a strategy that is uniquely suited to the specifics of each situation.
In other words, a high-quality business coach will likely be able to help you regardless of company size or how large you want it to grow.
A Few Head-Turning Business Coaching Statistics
Satisfied owners who have worked with business coaches to develop and grow their business are quick to talk about the many benefits and advantages that they enjoyed throughout the process, and several different surveys have been conducted highlighting the results of such services.
Just a few meaningful business coaching statistics from these surveys include:
A 2001 study by Manchester Inc. showed that businesses who employed a business coach saw an average return on their investment of 5.7 times the amount that they paid for the coaching services
A report conducted by the Personnel Management Association showed that executives who received both coaching and training were able to increase their productivity by 86% compared to a 22% increase in productivity by executives who received training alone
A Hay Group study showed that 40% of Fortune 500 companies make use of business coaching to train and develop their executives
A study conducted by MetrixGlobal LLC showed that businesses who paid for coaching saw a $7.90 return for every $1.00 spent on those services
53% of business owners and executives report that it increased their productivity
61% of owners report that it increased their job satisfaction
23% of executives report that business coaching helped them reduce operational costs
22% of companies report that business coaching increased their profitability
67% of business owners and executives report that business coaching increased their teamwork skills within their business
Statistics such as these shine a spotlight on the real-world value that business coaching is able to offer.
Like anything else your business spends money on, coaching services are an investment – on that surveys and studies show time and time again to deliver significant returns in a variety of key areas.
Introducing Brian Tracy’s Business Coaching Program
Understanding the value that high-quality coaches are able to provide to companies of all sizes and business owners from all walks of life, Brian Tracy wanted to make top-rate business coaching a service that is easily available and affordable to any owner who wants to achieve the same benefits.
With that goal in mind, we’re thrilled to introduce Brian Tracy’s new business coaching program – Black Card Business Coaching with Brian Tracy.
Over the course of his career, Brian Tracy has had the opportunity to coach 5,000,000+ business owners and entrepreneurs in 5,000+ different seminars and work as a consultant for over 1,000 companies in 107+ countries.
During this time, Brian Tracy has been able to learn what it takes to coach executives of all types in order to help them achieve success in their business that they may have never thought was possible.
Now, through Black Card Business Coaching, we’re offering the select few business owners and entrepreneurs who attend the 13-week VIP live group coaching experience all of the advantages, strategy, and expertise that Brian Tracy has been able to provide to large companies all over the world.
Finally, A Business Coaching Program That Fits Your Needs!
For far too many company owners, business coaching is an unattainable service, due either to its expense, the preference of many coaches to work with executives of large corporations, or both.
Black Card Business Coaching, however, is designed to meet the needs of everyday business owners and bring them the services that big-time executives have been enjoying for years.
If you sign up for Black Card Business Coaching and commit a few weeks of your time, you’ll be able to have access to live group coaching sessions, 24/7 email access to a business coach who has been personally certified by Brian Tracy, and powerful networking with fellow owners and entrepreneurs just like you.
This one-of-a-kind program is designed to be unlike any other business coaching service on the market today because it meets the needs of all types of owners and provides them with valuable insight and training to which they might otherwise not have access.
Business Coaching Services
The Black Card Business Coaching program is chock-full of valuable services that you will be able to take advantage of when you sign up.
These services include:
- 13 live 90-min group coaching sessions with Brian Tracy where you will learn the strategies you need to make your business successful
- 4 live coaching sessions with your own Brian Tracy certified business coach to further develop the unique goals and strategies for your company
- 24/7 email access to your own Brian Tracy certified business coach so that you will have a constant source of advice and assistance as you grow your business
- Interaction and communication with fellow owners and entrepreneurs where you can share ideas and form valuable relationships that will benefit you and your business for a lifetime
If you sign up for the Premiere Bonus Package, you’ll also receive a 90-minute PRIVATE coaching session with Brian Tracy where you can discuss goals and strategies that are unique to your specific business.
Business Coaching Packages
The Black Card Business Coaching program comes in two packages, both of which provide you access to the 13-week live coaching experience as well as 24/7 email access to a Brian Tracy certified business coach.
For interested parties who want even more one-on-one assistance developing goals and strategies for their business, the Premiere Bonus Package is ideal.
With this package, you get the opportunity to sit down with Brian Tracy for 90 minutes of private business coaching as he learns more about your company’s situation and helps you determine the goals you need to set and courses of action that you need to take in order to help you achieve your vision.
Whichever package you choose, you can rest assured that the value you receive from these business coaching services is going to be life-changing.
In fact, we’re so confident that you’ll be blown away by all the insight and direction that Brian Tracy’s business coaching provides that we offer a 30-day money back guarantee on both packages of the Black Card Business Coaching program.
Business Coaching Fees
The main factor that drives many owners away from coaching is the sizeable fee that some quality business coaches charge.
Typically, coaches will charge hundreds or even thousands of dollars an hour for their services.
These fees are affordable to large companies training their top executives, but they may not be affordable to the average owner.
The Black Card Business Coaching program is different.
From the start, the goal of this program was to make business coaching affordable and accessible to all types of owners, and when you sign up for the Black Card Business Coaching program you can get all of the benefits of hiring a premier business coach for just a fraction of the cost.
Common Business Coaching Questions
Business owners who are considering hiring a coach often have a lot of questions.
While we’ve already covered many of these questions such as what business coaches do and how much they charge, here are a few more frequently asked questions regarding their services:
Q: What is the first meeting with a business coach like?
A: When you first meet with your business coach, the number one priority is going to be for the coach to learn more about you and your business so that they can specifically tailor their advice to help you.
You can expect a friendly encounter and an enjoyable discussion about your business that will eventually transform into your business coach offering you specialized advice about the goals that you should set for your business and how you should go about meeting those goals.
Q: Can business coaches help me grow my business?
A: Business coaches can certainly help you put strategies in place to grow your business if that is your goal.
However, growing companies is not the only service that business coaching provides.
Such coaches also work to help make you more productive, make your job and running your business easier, and help you achieve all aspects of your vision for your company, including but not limited to its growth.
Q: Can small businesses benefit from business coaching?
A: Small businesses are certainly able to benefit from business coaching, perhaps even more so than large corporations.
The issue is that many small business owners are not able to afford or access top-quality coaching. This is why we’ve designed Black Card Business Coaching to be a program that is affordable and accessible to all types of owners, small business owners included.
How can having a business coach improve your life and your business? Leave a comment below with your answer. If you’d like to learn more about my newest program, click the button below to learn more.
About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Google+, Twitter, Facebook, Pinterest, Linkedin and Youtube.