Using Business Communication To Get What You Want

Life may be viewed as one long, extended negotiating session, from the cradle to the grave. Learning how to negotiate and improve on interpersonal skills is an important part of business communication.

Negotiation never stops. It is the way that individuals with differing values and interests find constructive ways to live and work together in harmony. The ability to negotiate successfully with exemplary interpersonal skills is essential to success in all your interactions with other people.

Since value judgments are always subjective, there is never a right and final price or set of terms that can be decided in advance. They always depend on the parties involved and their relative scale of needs at the time of the transaction. Subjective valuations are what create the desire to exchange goods, services, money and other things. “It is differences of opinion that make a horse race.”

Your ability to negotiate well on your own behalf is the key to both personal and business success. You can always get a better deal if you know how to improve your interpersonal skills. You never need to settle for less or feel dissatisfied with the result of any negotiation. The secret to knowing how to negotiate, is through understanding that there is almost always a way that you can get better terms or prices, whether you are buying or selling. Your job is to find that way.

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Here are strategies on how to negotiate the best deal possible for business success:

Interpersonal Skills for Negotiation

The word “ask” is the most powerful word in business communication and negotiation. Most people are so paralyzed by the fear of rejection and disapproval that they are afraid to ask for anything out of the ordinary. They just accept what is offered to them and hope for the best. But this is not the case with top negotiators with excellent interpersonal skills.

The top negotiators will quite calmly and confidently ask for any kind of price or term that is remotely within reason. You will be quite astonished at the better deals you will get by simply asking for a lower price if you’re buying and asking for a higher price if you’re selling. Ask for what you want. Ask politely. Ask expectantly. Ask optimistically. Ask courteously. Ask repeatedly. Ask in different ways. But never be afraid to ask.

An important thing to remember when learning how to negotiate is that everything is negotiable. All prices and terms are set by someone, on some basis. Most prices and terms are merely “guesses” at what the other person will accept. They are never written in stone.

Using Effective Business Communication Skills

One of my seminar graduates is a real estate salesman who buys houses. He works within a specific price range that looks at every home in that price range and comes on the market. His strategy is simple and he uses effective business communication and interpersonal skills to get what he wants. Whatever the asking price, he offers 50 to 60 percent of that amount in cash, with no conditions. His offers all come with a short time limit. He gets turned down dozens of times. However, about one time in a hundred, he finds a motivated seller, a seller who is eager to sell immediately, and the seller will accept his offer. His secret is simple. He just asks people to sell their houses at far lower prices than anyone else would ever dare.

How to Negotiate with Surprise and Disappointment

Learning how to negotiate with your reaction is another great strategy to improve your business communication skills for a win-win situation. Whatever the suggested price, react with surprise and disappointment. Remember, most people have plucked the price out of the air. They are always asking for more than they expect to get or offering less than they expect to pay. In either case, you should flinch and react with mild shock, no matter what the price or the offer. Appear hurt, as if the person has just said something cruel or unkind that was totally uncalled for. Then ask, “Is that the best you can do?” And remain perfectly silent. Almost every price has a built in cushion of available discount, and very often the salesperson will drop to that price with one painful flinch on your part.

Better Somewhere Else

Always imply that you can do better somewhere else. There is nothing that causes a seller’s price to drop faster than saying that you can get the same item cheaper from another source. This shakes the self-confidence of the salesperson, who immediately feels that he or she is going to lose the deal and often cuts the price quickly.


The way that you learn to improve your business communication skills for excellent negotiation is by practicing it at every opportunity until it becomes second nature. Negotiating is a great interpersonal skill that you can master with practice. Take every opportunity you can find to negotiate on smaller items, especially in situations where you don’t really care about the outcome. Go to swap meets and garage sales and offer fractions of the asking price. You will be amazed how quickly you can learn how to negotiate and become skilled at getting better prices.

When you go into a restaurant, scan the restaurant and pick a table that you want to sit at. Then, when you are shown to a lesser table, negotiate for the better table.

Whenever you buy anything from a retail store always ask, “Do you ever have this item on sale?” if they say, “yes,” then you say that you missed the last sale but you would like to buy it at the sale price at this time.

The clerk will be astonished and will tell you that that is not possible. In that case, you ask to speak to the manager. You then offer to pay “cash” for the item at the previous sale price. You will be amazed at the excellent deals that you get by using better interpersonal skills. Remember that negotiating is a game. Your job is to get in there and to play, and to keep playing, until you learn how to win every single time.

Thank you for reading this article on improving your business communication skills for negotiating better deals. If you have any other tips on how to negotiate and use interpersonal skills for business success, please share them in the comment section below!

Topics included in this article include

How to Negotiate

Business Communication

Interpersonal Skills

sales training

About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter, Facebook, Pinterest, Linkedin and Youtube.

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