Two Market Research Techniques for New Business Success
How do you do fast, cheap market research? How do you find out whether or not the product or service will sell before you get into it? Before embarking on any new business venture, considerable time must be spent in research. Your payoff will be in excess of ten to one in time and money saved or earned. For every dollar, for every hour that you put into research, you’re going to save ten or twenty or thirty dollars or hours later on. Here’s what you can do to ensure business success:
Market Research Technique #1: Check Every Detail
To ensure business success, you must find out every detail of the product or service. Study it carefully. There is a story about Walter Chrysler, who formed Chrysler Corporation. What he did is he went out and bought several of the most popular selling vehicles in America. He then took them home to his garage and took them apart down to the very last nut and bolt. He then put them back together again. By the time he had done that with several automobiles, he had some very, very good ideas on how to create a car that was superior to any other car in America. He went out, formed Chrysler Motors and the rest is history.
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Market Research Technique #2: Research Your Product or Service
The second market research techniques you should apply, before you embark on a new business venture, read trade magazines, articles and stories on the business, industry or occupation. Here is a piece of advice that is worth its weight in gold. At every major library, there is what is called the periodicals index. The periodicals index lists every article that has been written on every subject in every publication in America. The librarian can guide you to the periodicals index. There’s one for every year, and as publications expand, sometimes there’s one for every three months. This index is now available on the Internet as well.
Information is Key to Business Success
You can go back and you can retrieve, usually from microfiche or from the library files, all the articles that have been written on a particular product or service in the last week, last month, last year, last five years, and you can make your self an expert on a particular subject area by using the periodicals index. I know many consultants, when their clients ask them about a particular subject, go down to the library, or onto the Internet, and they go through the periodicals index. They become well-informed on what is going on in that area, and then they sell that advice, sometimes for hundreds of dollars an hour, to their client. So check the periodicals index. Check the Internet. Become intimately familiar with the business, product or service before you begin.
I hope you enjoyed reading my tips on market research techniques for business success. If you have any other tips related to researching a product or service before you start on a new business venture, please share them below!
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About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Google+, Twitter, Facebook, Pinterest, Linkedin and Youtube.