Two Market Research Techniques for New Business Success

How do you do fast, cheap market research? How do you find out whether or not the product or service will sell before you get into it? Before embarking on any new business venture, considerable time must be spent in research. Your payoff will be in excess of ten to one in time and money saved or earned. For every dollar, for every hour that you put into research, you’re going to save ten or twenty or thirty dollars or hours later on. Here’s what you can do to ensure business success:… Read more

The Seven P Formula for Marketing and Sales Success

Here is a seven P marketing strategy formula you can use to continually evaluate and reevaluate your marketing and sales activity. These seven are: Product, price, place, packaging, positioning, and people. Products and services, as well as markets, customers, and needs change rapidly, so you must continually revisit these seven P’s to make sure you are on track and achieving the maximum results possible in today’s market…. Read more

Starting a Business? 5 Disciplines Every Business Owner Should Practice

Many people think about starting a business, but not many of them end up becoming a successful entrepreneur and business owner. To start your own business and become a successful entrepreneur, you need special disciplines; disciplines that are practiced by all successful entrepreneurs and self-made business millionaires. You can either learn and practice these disciplines early in your entrepreneurial career or you can learn and practice them later. Sooner or later you must become knowledgeable and skilled in each of these five areas if you are going to build an enterprise and become a successful entrepreneur.  Read more

How to Negotiate: Using Business Communication and Interpersonal Skills to Get What You Want

Life may be viewed as one long, extended negotiating session, from the cradle to the grave. Learning how to negotiate and improve on interpersonal skills is an important part of business communication.

Negotiation never stops. It is the way that individuals with differing values and interests find constructive ways to live and work together in harmony. The ability to negotiate successfully with exemplary interpersonal skills is essential to success in all your interactions with other people…. Read more

Inside Look at Brian Tracy’s Speaking Academy: Interviews with Two Graduates!

In my lifetime, I’ve given speeches to hundreds of thousands of people to audiences all around the world, but it didn’t always come easy to me. I spent years working on my public speaking and communication skills with a speech coach before I reached the level of speaking I’m at today. The ability to help others through my speeches has been one of the most rewarding aspects of my career, both personally and professionally…. Read more

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