8 Undeniable Tips to Keep Customers For Life

If you asked your customers to rate their satisfaction with your service, would they give you wonderful reviews?

A direct sale to a customer today can cost more than $400 in terms of time, travel, advertising, lead generation, and other expenses. Acquiring a customer at this cost can put a company out of business unless that customer buys again and again…. Read more

Business Survival 101: Your Competitive Advantage

All marketing and sales strategy is based on differentiation. It is based on showing your customers exactly how your products and services are different from and better than any other competitive products or services offered in the marketplace.

What is your competitive advantage?

What do you do or offer that makes your products or services superior to that of your competitors?

What is your area of excellence? … Read more

Follow Brian & Join the Discussion