Business Survival 101: Your Competitive Advantage

All marketing and sales strategy is based on differentiation. It is based on showing your customers exactly how your products and services are different from and better than any other competitive products or services offered in the marketplace.

What is your competitive advantage?

What do you do or offer that makes your products or services superior to that of your competitors?

What is your area of excellence? … Read more

Enhance Your Marketing Strategy, Increase Your Sales

What is the purpose of your business? Do you have a quality marketing strategy in place to keep customers coming back? Do you know who your customers are?

These are some important questions to ask when evaluating your overall marketing strategy.

Here are some ideas and questions to ask yourself that you can use today to improve the overall goals and sales in your business…. Read more

The Top 3 Negotiation Skills of Persuasive People

Some people are good at negotiating in their own interest, and some people are not. Which one of these types of people do you want to be?

One of your main jobs in life, one that will lead to increasing levels of self-confidence, is to become more effective in influencing others by learning great negotiation skills and choosing good questions to ask.

In the many studies that have been done on effective negotiators, we find that they all have basically the same qualities and characteristics. … Read more

6 Nonverbal Communication Examples To Increase Sales

What is nonverbal communication? It refers to the use of communication without using spoken language.

Nonverbal communication often referred to as body language is very important in getting what you want in life, especially in selling.

The message you convey in a sales conversation is 55% body language and nonverbal communication, 38% tone of voice, and only 7% in the words that you use…. Read more

How to Increase Cash Flow

Not making enough sales? Do you ever wonder how you can increase your cash flow to your business?

There are 3 basic sales strategies to increase YOUR sales through strategic planning and customer service. Whether you are selling homes or hamburgers there are opportunities to increase sales and gain a loyal customer base by using these strategies in your business plan.  … Read more

11 Needs That Shape Consumer Behavior

What are people’s motivations for buying products? Would you like to learn how to increase your sales by tailoring products to fit different needs?

Everyone has certain basic human needs that serve as motivation for him or her to take action, including buying action. There are 11 different consumer behavior categories that help to explain why people buy what they buy.

Identifying and satisfying these needs in selling will bring you more sales and greater customer satisfaction. … Read more

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