Major time wasters in selling is procrastination, delay, and lack of product knowledge. This occurs when you find every conceivable reason to put off getting there with people who can and will buy from you. Everyone procrastinates. There is always too much to do and too little time. The difference between successes and failures is determined by people’s choices about what they put off. Losers put off the important things that could make a difference in their lives. Winners put off low-value tasks and activities…. Read more
To achieve anything big or worthwhile you need the support of lots of people. Most successful business, sales people and entrepreneurs in our society are those who have learned how to sell people on not only their ideas, but the ideas of others to increase their buying power. Your ability to get the support of the key people in your business and personal world will have as much to say about your ultimate success as anything else…. Read more
The modern sales process is fascinating. Once you figure out the right techniques for each step, you will begin to close more sales and you’ll have a better time working with your prospects.
These days, customers have so many resources for shopping research that they tend to draw out the sales process. During a sales conversation, the well-researched customers may have more objections when presented with solutions by salespeople. Some salespeople dislike the evolution of this process, however, because they don’t know how to use objections to their advantage.
Here’s the deal:
The fact is that objections are good. Objections indicate interest. And successful sales have twice as many objections as unsuccessful sales.
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In the process of selling, there are several steps that the sales person must take before he or she closes. The first step, of course, is qualifying through effective communication. You cannot sell a product until you have thoroughly qualified the prospect. Every one of us has been in a situation where we have walked into a store or onto a used car lot, and somebody comes up and says, “Why don’t you take it?” Or “Are you going to buy it today?” They try to close you without ever asking you what it is you want or what you need. They forget to qualify…. Read more
There are seven steps to the sales process. These steps have to be followed in a logical sequence, like dialing a telephone number, or you don’t get through. Ask questions, use effective listening skills, and answer any objections the customer may have and you will soon be on your way to closing the sale.
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Being a sales manager is a team activity requiring that you get results through others.
The main problem with sales management is that most sales managers are not trained or skilled in sales management. Most are promoted because they did a good job in sales.
But sales is an individual activity requiring individual motivation, key skills and achievement. These are totally different requirements…. Read more
What is the purpose of a business? Every time I ask this question during a business seminar, the immediate answer that I get back is, “To make a profit.” But this answer is wrong. The purpose of a business is to create and keep a customer base through excellent customer service…. Read more
Because of the continuous change, rapid obsolescence, and an uncertain economy, certain risk factors of buying the wrong products and services has become greater than ever before…. Read more
