Business Survival 101: Your Competitive Advantage

All marketing and sales strategy is based on differentiation. It is based on showing your customers exactly how your products and services are different from and better than any other competitive products or services offered in the marketplace.

What is your competitive advantage?

What do you do or offer that makes your products or services superior to that of your competitors?

What is your area of excellence? … Read more

How to Improve Leadership Skills in 4 Steps

Leaders never stop growing and developing. They have the capacity to keep themselves from falling into a comfort zone. They are lifelong students.

Do you have a drive and goal to become a great leader?

All leadership qualities can be learned. The hard part is identifying the qualities that you must learn to succeed as an effective leader. Follow these steps today to find out how to improve your leadership skills…. Read more

Enhance Your Marketing Strategy, Increase Your Sales

What is the purpose of your business? Do you have a quality marketing strategy in place to keep customers coming back? Do you know who your customers are?

These are some important questions to ask when evaluating your overall marketing strategy.

Here are some ideas and questions to ask yourself that you can use today to improve the overall goals and sales in your business…. Read more

6 Tactics to Avoid Risk as an Entrepreneur

One of the myths of entrepreneurship is that entrepreneurs are risk takers.

However, this is not true at all. Successful entrepreneurs actually avoid risk.

Successful entrepreneurs are focused on earning a profit from their activities and avoid risks that may cause them to lose money. If you want to have a successful start-up you must learn to avoid risk.

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