Relationship Selling for Sales Success: 3 Keys to Building Customer Loyalty

The success of a business or a sales career depends on relationships selling and customer loyalty. In today’s competitive market, customers are very difficult and expensive to acquire and they can represent tremendous value to an organization.  In fact, customer satisfaction can be the most valuable single asset that a company can acquire during its lifetime. Your job, no matter where you are in the private sector, is to help your company attract, acquire and keep customers indefinitely.  They make all the difference between success and failure…. Read more

Two Market Research Techniques for New Business Success

How do you do fast, cheap market research? How do you find out whether or not the product or service will sell before you get into it? Before embarking on any new business venture, considerable time must be spent in research. Your payoff will be in excess of ten to one in time and money saved or earned. For every dollar, for every hour that you put into research, you’re going to save ten or twenty or thirty dollars or hours later on. Here’s what you can do to ensure business success:… Read more

Jennie Brown: 30-Day Goals Challenge Winner

When I first read about the Brian Tracy 30 Day Goal Challenge I was excited … and challenged.  This was a huge opportunity, and I wanted to make sure that I made the most of it.

My first goal was to win the Challenge!  Because, really, honestly, that’s what I want to do!  That’s my goal!

However, I spend several days deliberating on what goal I could put forth.

I ask myself is, “What goal is the most important to me right now, and will have the biggest effect on my life if I achieve it within 30 days?”… Read more

Qualities of the Effective Leader: How to Improve Your Management Skills for a Leadership Role

For you to break through the success barriers in your own life, you must aspire to maintain a successful leadership role and become an effective leader. You must develop your management skills and influence others to work with you to achieve your goals and objectives.

Becoming a leader, however, requires that you understand the leadership role and responsibility of being an effective leader. Individuals in a leadership role must strive to make better choices and decisions for the sake of others…. Read more

The Seven P Formula for Marketing and Sales Success

Here is a seven P marketing strategy formula you can use to continually evaluate and reevaluate your marketing and sales activity. These seven are: Product, price, place, packaging, positioning, and people. Products and services, as well as markets, customers, and needs change rapidly, so you must continually revisit these seven P’s to make sure you are on track and achieving the maximum results possible in today’s market…. Read more

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