The starting point of great success and achievement has always been the same. It is for you to dream big dreams. There is nothing more important, and nothing that works faster than for you to cast off your own limitations than for you to begin dreaming and fantasizing about the wonderful things that you can become, have, and do…. Read more
The starting point of strategic planning is for you to develop absolute clarity about your current situation. Look at your overall business and ask, “What’s working?” and “What’s not working?” in every area.
What is your current level of sales? Break them down by product, product line, service, market, and distribution channel. What exactly are you selling, to which customers, at what prices, and with what level of profitability?… Read more
Becoming excellent in closing sales is an inside job. It begins within you. In sales, your personality is more important than your product knowledge. It is more important than your sales skills. It is more important than the product or service that you are selling. In fact, your personality determines fully 80 percent of your sales success.
The most important and the most highly paid form of intelligence in America is social intelligence, the ability to get along well with other people. Fully 85 percent of your success in life is going to be determined by your social skills, by your ability to interact positively and effectively with others and to get them to cooperate with you in helping you to achieve your goals…. Read more
Adam Smith, in his important book The Theory of Moral Sentiments, wrote that excellent people have three primary virtues: prudence, justice, and benevolence, in that order. Each of them is essential to the others and to the living of a full life in society…. Read more
The greatest need we have today, in every area, is for men and women to practice the values of integrity, discipline, responsibility, courage, and long time perspective, both as individuals and in their families. These are the key qualities of leadership.
Our society needs leaders at all levels who practice the principles that lead to long term-success. Especially, we need people in positions of authority and political power to support and encourage others, whose lives and work they influence, to develop character and resist the tendency to act expediently in ways that are harmful to themselves and others…. Read more
When your business hits a crunch point, you must make the survival of your company your primary consideration. Desperate situations often require desperate measures. You must be prepared to do whatever is necessary to resolve the crisis and save the situation…. Read more
The Critical Factor: Risk
The critical factor in selling today is risk. Because of the continuous change, rapid obsolescence, and an uncertain economy, the risk of buying the wrong product or service has become greater than ever before.
One of our powerful needs is for security, and any buying decision that represents uncertainty triggers the feeling of risk that threatens that security.
There are four main factors that contribute to the perception of risk in the mind and hear of the customer…. Read more