The Three Primary Virtues

Adam Smith, in his important book The Theory of Moral Sentiments, wrote that excellent people have three primary virtues: prudence, justice, and benevolence, in that order. Each of them is essential to the others and to the living of a full life in society…. Read more

The Need to Lead

the need to leadThe greatest need we have today, in every area, is for men and women to practice the values of integrity, discipline, responsibility, courage, and long time perspective, both as individuals and in their families. These are the key qualities of leadership.

Our society needs leaders at all levels who practice the principles that lead to long term-success. Especially, we need people in positions of authority and political power to support and encourage others, whose lives and work they influence, to develop character and resist the tendency to act expediently in ways that are harmful to themselves and others…. Read more

Crunch Point!

When your business hits a crunch point, you must make the survival of your company your primary consideration.  Desperate situations often require desperate measures.  You must be prepared to do whatever is necessary to resolve the crisis and save the situation…. Read more

Factors of Risk in Selling

The Critical Factor: Risk
The critical factor in selling today is risk. Because of the continuous change, rapid obsolescence, and an uncertain economy, the risk of buying the wrong product or service has become greater than ever before.

One of our powerful needs is for security, and any buying decision that represents uncertainty triggers the feeling of risk that threatens that security.

There are four main factors that contribute to the perception of risk in the mind and hear of the customer…. Read more

3 Laws of Business Success

There are certain laws of the universe that are working whether you know about them or not. They may even determine some of your success in business and life. Below are just 3 of the business laws to consider for success…

Law #1: The Law of Purpose
The purpose of a business is to create and keep a customer.
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