Test Marketing Your Product or Service

Six Ways To Get Fast Feedback How do you test market a product or service? How do you find out if people are actually going to buy it? First, make or get a prototype. Create or get a sample. If it’s being manu factured somewhere else, get a sample of it. If you’re going to manufacture it your self, create a prototype so that you can show it, demonstrate it, photograph it. So that you can let people see it, touch it, feel it, and get an opinion from it. Show It To Potential BuyersWhen we brought the Suzuki 4-wheel drive vehicles into North America, we bought three of them. We brought them in and drove them around to about… Read more

What Are You Worth?

Invest in yourself to achieve the best. In the world of work, some people earn a little and some people earn a lot. What is the difference? This question has been studied for more than 100 years, and now we know the answers. People who earn a lot—the top 20% in any field—make a greater contribution and get better results than people who earn a little-the bottom 80%. Your work and earning life is very much like a marathon. All the runners assemble from different places at the starting line. The gun goes off! The runners begin to run, at different speeds. Some people sprint to take the lead quickly. Others go a little slower, preferring to run steadily over… Read more

The Law of Clarity

Clarity accounts for probably 80% of success and happiness.  Lack of clarity is probably more responsible for frustration and underachievement than any other single factor. That’s why we say that "Success is goals, and all else is commentary." People with clear, written goals, accomplish far more in a shorter period of time than people without them could ever imagine. This is true everywhere and under all circumstances. The Three Keys to High AchievementYou could even say that the three keys to high achievement are, "Clarity, Clarity, Clarity," with regard to your goals. Your success in life will be largely determined by how clear you are about what it is you really, really want. Write and Rewrite Your GoalsThe more you… Read more

The Toughest Job

There Are No Buffers Selling is one of the toughest jobs in the world. There are no buffers between you and the reality of daily difficulties, delays and disappointments. You often ride an emotional roller-coaster, up and down, that never seems to stop. You are all alone. You Must Motivate Yourself Like a front line soldier, you must get yourself up every day and go out to where the bullets of rejection fly. You must continually deal with the possibility that all your sales efforts could turn out to be in vain through no fault of your own. And you must keep on going in spite of this because your profession of selling requires it. Face the Facts of Selling… Read more

Europe in September

This has been a great week! During the last week of August, I was flying, traveling and speaking all over the country, starting in Seattle for 16,000 people, moving on to speak for Precor for the entire day, and then on to Houston to speak for Guardian Home Care. From Houston/Galveston, I flew to Chicago and recorded a new program, “The New Psychology of Achievement” before flying on to Grand Rapids to do a seminar for 1,000 Sales Professionals to introduce the “Sales Master Academy”. When you enroll for the Sales Mastery Academy, you receive a $295.00 gift, a 16-CD Program on personal and professional success, plus unlimited access to more than 100 high powered selling programs, delivered online to… Read more

Your Ideal Self and Life

Your self-concept is made up of three parts, each of which affects each of the others. Understanding these three parts enables you to put your hands on the keyboard of your own mental computer. When you learn to take charge of the development of a new and positive self-concept of selling, you can then control your sales destiny for the rest of your career. Determine Your Direction The first part of the self-concept is the “self-ideal.” Your self-ideal largely determines the direction in which you are going with your life. It guides the growth and evolution of your character and personality. Your self-ideal is a combination of all of the qualities and attributes of other people that you most admire…. Read more

Develop A Prosperity Consciousness

The starting point of all riches is the development of a prosperity consciousness. You must become a financial success in your thinking long before you achieve it in your reality. Both poverty and riches are the result of a state of mind, and the most important single step you ever take on the road to wealth and financial independence is the decision to change your thinking, to impress into your mind an unshakable belief that you can and will achieve your financial goals. This must happen before anything else happens. Think And Grow RichWhen I was growing up, I was fascinated by stories of successful men and women and how they made and lost their fortunes, and then made them… Read more

Focus On Key Result Areas

The Key Question for You to Ask. Why are you on the payroll? This is one of the most important questions you ever ask and answer, over and over again, throughout your career. As it happens, most people are not sure exactly why they are on the payroll. But if you are not crystal clear about why it is that you are on the payroll and what results you have been hired to accomplish, it is very hard for you to perform at your best and get paid more and promoted faster. Determine the Results Expected of YouIn its simplest terms, you have been hired to get specific results. A wage or a salary is a payment for a specific… Read more

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