The Endgame to Selling

In golf, there is a saying that, “You drive for show, but you putt for dough.” In selling, you prospect and present for show, but you overcome customer skepticism and gain commitment for dough. Your ability to answer objections and get the sale is the true test of how good you really are as a salesperson. The True Test of Selling This is perhaps the most stressful and challenging part of the sales process. It’s where the rubber meets the road. It is your ability to answer the questions that the prospect puts to you and overcome his natural reluctance to make a commitment that wraps up the sales process. It is also the part of the sales process that… Read more

Listening Power

The art of good conversation centers very much on your ability to ask questions and to listen attentively to the answers. You can lace the conversation with your insights, ideas, and opinions, but you perfect the art and skill of conversation by perfecting the art and skill of asking good, well-worded questions that direct the conversation and give other people an opportunity to express themselves. Ask Open Ended QuestionsAsk open-ended questions that cannot be answered with a simple "yes" or "no." Open-ended questions encourage the speaker to expand on his thoughts and comments. And one question will lead to another. You can ask open-ended questions almost endlessly, drawing out of the other person everything that he or she has to… Read more

How to Succeed in Business

Build Your Own Business The high road to becoming a self-made millionaire in America is starting and building your own business. But this is not as easy as it sounds. Most businesses started by inexperienced people fail. Probably the primary reason why people don’t start businesses is because they’re afraid that they’re going to lose their money and for good reason. 99 percent of businesses started by people lacking business experience fail within the first two or three years. Why Businesses Fail And why is that? It’s because they don’t know how to succeed. They haven’t the slightest idea how to make a business successful. They may have an idea for a product or service, but they don’t know all… Read more

The Key to Leadership

The Foremost of the Values Winston Churchill once said, “Courage is rightly considered the foremost of the virtues, for upon it all others depend.” The systematic development of the deep down quality of unflinching courage is one of the fundamental requirements for leadership in any field. Fear, or the lack of courage is more responsible for failure in management, and in life, than any other factor. It is always fear that causes people to hold back, to sell themselves short, to settle for far less than they are capable of! Eliminate Fear and Doubt I firmly believe that you can do, have or be far more than you now know if only you could eliminate the fear, doubts and misgivings… Read more

Think Like a Millionaire

Attitude is Everything The most important attitude for financial success is long-term thinking. Successful people think a long way into the future and they adjust their daily behaviors to assure they achieve their long-term goals. In a longitudinal study done at Harvard University in the 50s and 60s, they studied the reasons for upward socioeconomic mobility. They were looking for factors that would predict whether or not an individual or family was going to move upward and be wealthier in the future than in the present. They studied factors like education, intelligence, being born into the right family, or having the right connections. In every case, they found individuals who had been born with every blessing in life who did… Read more

Finding A New Business Idea

Look for Opportunities How do you find a new product or service, recognizing that 80 percent or more will be new in five years? Here’s a series of ideas. Number one, begin with yourself. Begin with your own talents, your abilities, your experience, knowledge, interest, background, education, and so on. Look carefully at your current work, your current business, your current position, or your current product or service. Seek for what is called your own acres of diamonds. Look under your own feet. Look Into Yourself Here’s a question. What qualities account for your greatest successes in life so far? What personal qualities and abilities have gotten you to where you are? And how could you apply those qualities and… Read more

Four Essentials for Happiness

You may have a thousand different goals over the course of your lifetime, but they all will fall into one of four basic categories. Everything you do is an attempt to enhance the quality of your life in one or more of these areas. The Key to Happiness The first category is your desire for happy relationships. You want to love and be loved by others. You want to have a happy, harmonious home life. You want to get along well with the people around you, and you want to earn the respect of the people you respect. Your involvement in social and community affairs results from your desire to have happy interactions with others and to make a contribution… Read more

Customers for Life

Never Worry About Money Again What is the purpose of a business? Every time I ask this question during a business seminar, the immediate answer that I get back is, “To make a profit.” The Real Purpose of A Business But this answer is wrong. The purpose of a business is to create and keep a customer. If a business successfully creates and keeps customers in a cost-effective way, it will make a profit while continuing to survive and thrive. If, for any reason, a business fails to attract or sustain a sufficient number of customers, it will experience losses. Too many losses will lead to the demise of the enterprise. Why Businesses Fail According to Dun and Bradstreet, the… Read more

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