Build Your Self Esteem and Achieve Sales Success

Did you know that self esteem is the foundation of a positive self concept? High self esteem and self acceptance are the critical elements in sales success. Think about it. Is your value of yourself hindering your success in sales?

The Importance of Your Self Esteem and Self Concept

Your self esteem is the most important part of your character. This is the emotional part of your self concept. It is the “reactor core” of your inner power. It is the emotional component of your life. It is the most important single element determining your attitude and your personality. It is the key to your success in life.

The Definition of Self Esteem

Your self-esteem is best defined as how much you like yourself. The more you like yourself, accept yourself and respect yourself as a valuable and worthwhile person, the higher your self-esteem is. The more that you feel that you are an excellent human being, the more positive and happy you are.

The Source of Self Motivation

Your self esteem determines your level of energy, enthusiasm and self-motivation. Your level of self esteem is the control valve on your performance and effectiveness. Your self esteem is like the fuel in the first and second stages of a rocket blasting off from Cape Canaveral. People with high self esteem do well at everything they attempt.

Who Do You Want to Be?

Your self ideal can be defined as the person you want most to be, sometime in the future. Your self ideal determines the direction of your life, of your growth and evolution as a person. Your self image, on the other hand, determines the way you perform in the present.


You self image is the way you are now, today, this moment. Your self esteem is largely determined by the relationship between your self-image, how you are performing in your day-to-day activities, and your self ideal, the way you would perform if you were the very best person you could be.

Respect Yourself: Strive For Consistency

The more that your day-to-day activities are consistent with the person you want to become, the higher is your self-esteem. If your ideal is to be well-organized, calm, positive and working progressively toward the achievement of your goals, and in reality, you are behaving in a well-organized, calm, positive manner, working step-by-step toward your objectives, you will have a high, healthy level of self-esteem. You will like and respect yourself. You will feel calm and confident. You will feel happy, healthy and optimistic. You will be a high-performance personality.

Develop the Keys to Sales Success

Self esteem is the foundation of a positive self concept. High self esteem and self acceptance are the critical elements in sales success. The more you like and respect yourself, the better you perform at everything you do. Developing and maintaining high levels of self esteem is the most important thing you can do, every day, in building yourself to the point where you are capable of achieving all your goals.

Action Exercises

Here are two things you can do immediately to put these ideas into action. First, repeat to yourself the words, “I like myself! I like myself!” again and again throughout the day. These powerful words make you feel happier and perform better. Second, think continually about your successes, your high points and your “wins.” The more you think about your best moments and experiences, the more you like and respect yourself and the better you do. Thank you for reading this article about self esteem and sales success. Please share and comment below!

Topics included in this article are

Self Esteem

Self Concept

Respect Yourself

About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Google+, Twitter, Facebook, Pinterest, Linkedin and Youtube.

  • Chris Dave

    Great tips, I’ll apply them on my work 🙂 Thanks

  • Chris Dave

    Very good thank you

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  • This is so true. Self esteem is essential. I treat patients with depression on a daily basis and in every case low self esteem is an issue.

  • Really helpful post about how to build self esteem , I’ve got an personal experience about building self esteem i would like to share it with you :

  • Joel Pelandiana

    Thank you Brian.

    It is true that the best person who can shower love and appreciation is “I”.

    Let’s loose and accept the very core of our being. Love and respect our self.


  • Hi Brian

    I totally agree with you. Self Esteem can actually be forgotten about when we concern ourselves too much with the challenge/problem at hand. Life is all about dealing with challenge to our best ability AND what I believe is that the universe throws at us what we can handle.

    Our Self Esteem is only effected when we choose to beat ourselves up for not doing our best. The truth is that everyone is doing the best they can with the resources they have.

    What I find particularly useful is to repeat the following in front of the mirror. I’m sorry, please forgive me, I love you. The idea is to keep doing this until you feel great. It certainly works. Next when it feels instinctively right start saying I love you, I love you. Its amazing because I notice the color of my skin and facial expression change dramatically when I use this technique after a challenging day.

    The key skill is to be able to bring ourselves up whenever we feel down so we can go about and keep creating what we love. Nice one Brian 🙂

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