People Don’t Buy What You Do, They Buy Why You Do It

One of the biggest mistakes I see people make is going right to the features and benefits of a product or service before asking great questions and finding out why someone wants or needs something.

This Ted Talk video by Simon Sinek is priceless and applies to salespeople in any industry because it deals with the core of how our brain operates. People buy from people they know, like and trust.

Watch this video and apply the lessons to your industry.

About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Google+, Twitter, Facebook, Pinterest, Linkedin and Youtube.

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