The Power of Charisma

Webster’s Ninth New Collegiate Dictionary defines charisma as “a personal magic of leadership arousing special popular loyalty or enthusiasm for a public figure.”

Charisma is also that special quality of magnetism that each person has and that each person uses to a certain degree. It’s one of the most significant elements in your ability to develop positive interpersonal relationships.  You have a special charisma to the people who look up to you, who respect and admire you¾the members of your family and your friends and coworkers. Whenever and wherever a person feels a positive emotion toward another, he imbues that person with charisma, or attractiveness.

In trying to explain charisma, some people speak of an “aura.” This aura is a light that is invisible to most people, but not to everyone, and that radiates out from a person and affects the people around that person in a positive or negative way. The halo around the heads of saints and mystics in many religious paintings was the artist’s attempt to depict the light that people reported seeing around the heads of these men and women when they were speaking or praying, or in an intense emotional state.

You also have an aura around you that most people cannot see but that is there, nevertheless. This aura affects the way people react and respond to you, either positively or negatively. There is a lot that you can do, and a lot of good reasons for you to do it, to control this aura, make it work in your best interests and live and work at peak performance.

If you’re in sales, this aura, reflecting your level of charisma, can have a major impact on the way your prospects and customers treat you and deal with you. Top salespeople seem to be far more successful than the average salespeople in getting along with their customers. They’re always more welcome, more positively received and more trusted than the others. They sell more, and they sell more easily. They make a better living, and they build better lives. They are always working toward peak performance on a daily basis. Salespeople with charisma get far more pleasure out of their work and suffer far less from stress and rejection. The charismatic salesperson is almost invariably a top performer in his field and enjoys all the rewards that go with superior sales.

If you’re in business, developing greater charisma can help you tremendously in working with your staff, your suppliers, your bankers, your customers and every other interpersonal relationship in which contributes to your success. People seem naturally drawn to those who possess charisma. They want to help them and support them. When you have charisma, people will open doors for you and bring you opportunities that otherwise would not have been available to you.

In your personal relationships, the quality of charisma can make your life more joyous, happier. People will naturally want to be around you. Members of your family and your friends will be far happier in your company, and you will have a greater influence on them, causing them to feel better about themselves and to do better at the important things in their lives.

There is a close association between personal charisma and success in life. Probably 85 percent of your success and happiness will come from your interpersonal relationships and interactions with others. The more positively others respond to you, the easier it will be for you to get the things you want.

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About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Google+, Twitter, Facebook, Pinterest, Linkedin and Youtube.

  • I think that when we think and talk about charisma,we think of the positive energy and skill to manifesting it. I think that harizma it is not aura, harizma it is the way,skill how to express around!

  • Once again a great post! I believe that truly to the core that positive energy and good charisma will attract positive things to you! All a part of law of attraction I guess 🙂

  • Archan Mehta


    Thanks for contributing this post.

    Mahatma Gandhi is a good example of a charismatic leader.

    Gandhi was peaceful, slight of build, and embraced voluntary poverty. He was charismatic although he did not have an imposing personality.

    Gandhi was charismatic due to his ability to persuade people. There was a smile on his face and he was personable. He was great at walking his talk. Gandhi lived a simple life and did not believe in the ostentatious displays of wealth and power.

    Ultimately, the masses followed him. Gandhi had a hypnotic hold over them.
    Finally, the British were compelled to leave and India attained Independence in 1947. That is the power of charisma: you can get people en masse to bend to your will. They will consider you a father figure and follow you wherever you may lead them.


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  • john francis

    this is great, i love this

  • Jeanella

    When i read this article. In the first place i thought it was informative and great article, and i was thinking also about what to do to improve my charisma, but during the day while i was thinking about this article something came on me and a question popped up in my head. How good is the charachter of those with a lot of Charisma that can attract people to them, but yet misuse those people around them? They have charisma, they have the ability to get people to do everything for them yet they abuse their ability and the people around them. Is there a difference between the aura of this people and the ones that do right?
    I came up with a theory or point that it is not the charisma that is the “ultimate”power. People with good and bad intentions can have charisma and can get their things done, but your true self or your charachter is the main thing. I believe that that is the thing we must work on.Charismatic people can attract a lot of people , but on the other hand they can repel other people as well. Jesus being a good example. People most of the time follows the person they think can provide something for them. The need in them seeks the answer in a leader. The need those people have will determine if they will be attracted to certain leader or repel the leader.
    This article has been a good one it has triggered my brains to think a little bit deeper. Thanks Brian, i would like to hear your thought as well.

  • Frank

    Brian: Nice article (as always). Thanks for sharing… I would love to see you provide tips for improving (increasing?) one’s personal charisma as some others mentioned above…

    Keep up the great work!

  • Brian, great post. I tell friends and clients all the time how personal power always transcends authority. It always comes down to building relationships and trust. Many things will just fall into place after that.

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