All marketing and sales strategy is based on differentiation. It is based on showing your customers exactly how your products and services are different from and better than any other competitive products or services offered in the marketplace.
What is your competitive advantage?
What do you do or offer that makes your products or services superior to that of your competitors?
What is your area of excellence? … Read more
Do you know how to be successful? The name of the game is “profit.” Everything you do in your business, every number that you calculate and consider, every point of focus and concentration must be aimed at generating profits of some kind in order to gain a competitive advantage…. Read more
One of the surest ways to gain a competitive advantage is by learning how to make the most of your time. Through continuous learning and personal development, you can keep up with, and get on top of, your job, career, and field of expertise…. Read more
