11 Needs That Shape Consumer Behavior

What are people’s motivations for buying products? Would you like to learn how to increase your sales by tailoring products to fit different needs?

Everyone has certain basic human needs that serve as motivation for him or her to take action, including buying action. There are 11 different consumer behavior categories that help to explain why people buy what they buy.

Identifying and satisfying these needs in selling will bring you more sales and greater customer satisfaction. … Read more

Relationship Selling for Sales Success: 3 Keys to Building Customer Loyalty

The success of a business or a sales career depends on relationships selling and customer loyalty. In today’s competitive market, customers are very difficult and expensive to acquire and they can represent tremendous value to an organization.  In fact, customer satisfaction can be the most valuable single asset that a company can acquire during its lifetime. Your job, no matter where you are in the private sector, is to help your company attract, acquire and keep customers indefinitely.  They make all the difference between success and failure…. Read more

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