The ability to satisfy your customers to gain customer loyalty is the critical determinant of your success in driving sales and growing your business.
There are four levels of customer satisfaction, all based on the degree to which you meet customer expectations. The higher the level you achieve, the more you will build customer loyalty and the greater your success.
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If you asked your customers to rate their satisfaction with your service, would they give you wonderful reviews?
A direct sale to a customer today can cost more than $400 in terms of time, travel, advertising, lead generation, and other expenses. Acquiring a customer at this cost can put a company out of business unless that customer buys again and again…. Read more
What are people’s motivations for buying products? Would you like to learn how to increase your sales by tailoring products to fit different needs?
Everyone has certain basic human needs that serve as motivation for him or her to take action, including buying action. There are 11 different consumer behavior categories that help to explain why people buy what they buy.
Identifying and satisfying these needs in selling will bring you more sales and greater customer satisfaction. … Read more
The success of a business or a sales career depends on relationships selling and customer loyalty. In today’s competitive market, customers are very difficult and expensive to acquire and they can represent tremendous value to an organization. In fact, customer satisfaction can be the most valuable single asset that a company can acquire during its lifetime. Your job, no matter where you are in the private sector, is to help your company attract, acquire and keep customers indefinitely. They make all the difference between success and failure…. Read more
There are ten critical areas where your ability to think largely determines the success or failure of your business. The greater clarity you have in each of these areas, the better decisions you will make and better results you will achieve…. Read more