How a Top Sales Person Qualifies a Prospect

In the process of selling, there are several steps that the sales person must take before he or she closes. The first step, of course, is qualifying through effective communication. You cannot sell a product until you have thoroughly qualified the prospect. Every one of us has been in a situation where we have walked into a store or onto a used car lot, and somebody comes up and says, “Why don’t you take it?” Or “Are you going to buy it today?” They try to close you without ever asking you what it is you want or what you need. They forget to qualify…. Read more

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