Sales Process: How to Handle Objections and Use Closing Techniques

The modern sales process is fascinating. Once you figure out the right techniques for each step, you will begin to close more sales and you’ll have a better time working with your prospects.

These days, customers have so many resources for shopping research that they tend to draw out the sales process. During a sales conversation, the well-researched customers may have more objections when presented with solutions by salespeople. Some salespeople dislike the evolution of this process, however, because they don’t know how to use objections to their advantage.

Here’s the deal:

The fact is that objections are good. Objections indicate interest. And successful sales have twice as many objections as unsuccessful sales.
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