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Customer Reviews - The Psychology of Selling

The Psychology of Selling

Average Customer Review  5 out of 5 stars  40 customer reviews

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5 out of 5 stars  Overcoming the Fear of Selling

By Kao Beng Lee "Partner in Learning and Performance" (Singapore)

It is an excellent Programme, well design and thought through programme. Need to keep up with the momentum to listen to the audio many times.

5 out of 5 stars  Succeeded my expactations

By Désirée Staude "Assistant who also studies in order to being a pastor - I always have to deal with people!" (Frankfurt am Main, Germany)

That the product - as all the others by Brian Tracy - will be worth every cent was without question. Yet I got much more surprised. You do not only learn about the psychology that lies behind the customers or your own behavour and arguments, but you get the answers as well that will help you to close your sale! Amazing! I highly recommend this set.

5 out of 5 stars  Good Product

By (Ghana)

The product Psychology of selling is very useful in redirecting the focus of sales people in a more purposeful way.

5 out of 5 stars  Amazing

By "Salesman" (Australia)

I have learned so much over this short course and everything i learn can be put into action as soon as you hear it!


By ANN SMITHEE (Louisville, KY)



5 out of 5 stars  The best audio training in sales I have ever purchased.

By Martin Hernandez "CEO of A.M. Access Control Incorporated." (Sacramento CA)

There is so much valuable information in the entire program that is very hard to stop listening to it.
I've probably listened the entire program four times already and love it every time.

5 out of 5 stars  Should be a standard for every sales person

By Tome Spasov "Managing Director at Ectacom Gmbh"

Thank you for "Psychology of Selling" one of the most impressive books to motivate sales people.

"Psychology of Selling" should be a sales standard for every sales person.

5 out of 5 stars  The must have for sales professionals

By Nissar Ahamed "Senior Account Manager , Mississauga" (Canada)

I first listened to this program in 2007. Ever since then I have listened to this maybe 100 times. This is the best program in the planet for sales success.
I have been in the Top 20% of the salesforce working for two different companies. A lot of the credit goes to the principles and ideas from this program. This program has completely changed my inner game. I went from being a $20000 income person to $100000 income person in 3 years. Do yourself a big favour - purchase this program , listen to it and implement it.

5 out of 5 stars  "Listen to Brian Tracy"

By Jason Green

“Listen to Brian Tracy. I have for years, I have many "Brianisims" which I have used in my daily work. When in more of a pure selling role, I used Brian's work, particularaly "The Psychology Of Selling" relentlessly. It worked and made such sense and even the bits that didn't, worked. I was the top salesman in my role, and often in the top 5%. Brian had no little part in this. I have had my own successful business now for several years. Thank you Brian, you are excellent.”

5 out of 5 stars  How to double your money quickly

By Jason Cozad "Territory Manger" (Ohio)

I followed the steps correctly and as Brian promised, I doubled my sales. It took three times to listen fully, then I doubled my sales again. I know my product in and out. This is my first sales position. Thank You soooo much!!!!

5 out of 5 stars  The best sales program I have ever used

By Gino Merendion "Vice President Merendino Contracting Inc." (NJ)

Mr. Tracy,

I'm an accountant and should be the last person in the world doing sales. I bought a work van from a salesman 10 years ago and was so impressed with his approach that I asked him how he got so good. He recomended your book. I read the book, bought the tapes, have worn them out, bought the cd's - have given them out and have bought them over 5 times. I just bought the 5th book on cd today. I cant wait to do sales calls this thursday with our trainee. May God bless you for the great works you've done in my life.

5 out of 5 stars  I am proud to be a salesman!

By David McDevitt "Psychology of Selling"

Hi Mr. Tracy,

Your speeches and lectures in "Psychology of Selling" and other seminars have changed my life. Your emphasis on self-concept, self-esteem and "how much you LIKE yourself" has absolutely demolished my old method of thinking about myself and others.

I've had a few sales jobs in the past, and even though I had potential, I was never particularly good at those jobs. I either didn't 100% believe in the product I was selling or took rejections personally.

Even though I'd taken hours and hours of sales training for those jobs and practiced role playing over and over, they didn't really work very well because they didn't teach me how to think about myself. Nothing has helped me like your audio seminars have. I believe you are the best self-improvement lecturer in the world and truly one of the smartest people on Earth. I wish more people knew about you. I recommend you to every sales person I meet.

You have made me proud to be a salesman. I am now running my own business and priority number one for my new sales people is to study "Psychology of Selling." I'm even thinking about designing a test around your material to make sure that they memorize your lessons and fully internalize your mantras. I am convinced that anyone who commits to your material will succeed in sales. I don't think there are very many coaches who can have that impact. Thank you for everything!


5 out of 5 stars  Totally changed my business direction

By cau "Sales Consultant" (Tucson AZ)

I had heard of Brian Tracy for many years but for some reason never looked seriously at his stuff. In analyzing my own sales practices I realized I had to get a lot better at closing. I always felt I had greatness in me, but could never quite tap into it to make it to be a sales superstar. Well, about two weeks ago I did a google search on closing techniques and up came "24 Ways to Close a Sale" and this. I bought it and it TOTALLY TURNED ME AROUND IN A NEW DIRECTION! I realized I had many of the traits of a superstar BUT NOT ALL! This program gives you the recipe for success. I have totally changed my approach, my marketing materials, and am now putting it to use. I have already gotten compliments by a prospect on my "professional approach." I also nailed down a market segment that I love and that is receptive. I expect to be doing very well within 60 days. I just phoned a prospect and because I was thinking and acting like a consultant and friend got another meeting with her! Best of all I AM TOTALLY MOTIVATED and now believe my life goals are actually possible. I can't thank Brian enough and only wish I had encountered his ideas years ago. I feel like I was driving down the road in one direction, and after encountering this material, slammed on the brakes, and turned in a whole new direction. I am motivated in a way I have never been. BUY IT YOU'LL NEVER LOOK BACK!

5 out of 5 stars  Living Proof

By Frank (Scottsdale, AZ)

The single most important work on selling ever created! Without a doubt the principles and techniques explained in "The Psychology of Selling" will maximize your income, relationships and life.

I decided a long ago to become an A sales person and accidently came upon this program as my first course in that development. Little did I know that I could have stopped here! Although, I have benefited greatly from many other of Brian Tracy's works on success and achievement. By applying the principles in "The Psychology of Selling", I literally tripled my income in one year. I went from 60K to over 200K selling the same services to the same customers and I have been able to maintain that success over many years.

I tell anyone who wants to be successful in sales to incorporate the principals found in "The Psychology of Selling" into their lives and watch the success happen, literally overnight. I have a daughter graduating college and wants to become an Account Executive in the Television Industry and I can't wait to introduce her to The Psychology of Selling because I know that once I do her success will be secured.

Brian Tracy can help you help yourself to financial security!

5 out of 5 stars  "My Sales Have Increased Over $200,000 in 3 Months"

By Harry Hempel

My sales have increased over $200,000 in 3 months . . . my manager is quite pleased . . . I attribute this to specific concepts I learned in your Psychology of Selling course.

5 out of 5 stars  Exceptional advice from an excpetional person

By Mark Paul "Interim executive & consultant" (Portland, OR)

I also would like to thank you VERY much for your audio series: The Psychology of Selling. I started consulting (services) in 1989, and had NO idea how to sell. Even though I built a $50 million business unit within a Global 200 company (products). I had people reporting to me who knew how! After 18 months of dismal sales, I found your audio series and listened to your advice. My sales shot up. You really helped me!

The advice is timeless - whether you're just learning the ropes or a seriously great salesperson. This audio series will help you improve your sales performance. I highly recommend it!

5 out of 5 stars  Mind blowing tools to close sales

By Masroor Ahmad "Relationship Officer, Asset Sales - Citribank" (Bahrain)

First time this cassette was given by my boss when I was working in Jeddah KSA and I was selling educational products like encyclopedia and other children's reference books believe me it helped me a lot not only achieving my target but I exceeded my target many times.

Now I am working in bank it's helping me very much. The Psychology of Selling is a mind blowing tool to close your sales. And you CAN double your income. It’s fast easy and fun to listen to. Brian Tracy helped me to understand the sales from both side of the desk

Now I love my job because sales became easy as well as fun. The secret of my success in sales is listing this tape and using the different closes for different customers - and you can't find this proven method anywhere else.

Happy Selling,

Masroor Ahmad

SR Relationship Officer

Asset Sales

Citibank Bahrain

5 out of 5 stars  The Best 101 Course in the Business of Selling

By (Destin, Florida)

This is Brian's foundational work on selling. It is packed full of content and requires 3-6 listenings to begin to absorb all of the wisdom in these CDs. Don't hestitate you can't go wrong on this program! - ED V.

5 out of 5 stars  Pep Talk

By JP (PA)


5 out of 5 stars  A must for anyone in sales or sales management

By Janna Lumley (Austin, Texas)

Anyone who is in sales or sales management should have this book! It is full of techniques that make the difference in mediocre and outstanding! If you are willing to apply the information that is in this book it will absolutley increase your income. I read and re-read this book, not only for myself but to provide better meetings for the staff of salespeople that I manage. I have not only seen my own selling skills improve but I have seen the skills of those in my staff improve and the result is MORE SALES>>>HIGHER BOTTOM LINE>>>MORE INCOME!!! Investing in the Psychology of Selling was one of the most sound investments I have ever made. Thanks Brian for your inspiration and for continually providing the opportunity to learn more and get better. Life is a continual classroom. Those who will attend class will achieve greatness!

5 out of 5 stars  Learn to be the best you can be

By Richard Stark (Ft. Lauderdale, FL)

The Psychology of Selling is a must for anyone at any level in sales. Just learning one new idea from this audio and putting it to use can improve your career. The great part is that this audio is best applied by listening during drive time. It can help anyone willing to put teriffic ideas to the test, to become the best that they can be.

5 out of 5 stars  Do exactly what he says!!

By toby mendenhall (Portland, OR)

I sell air and water purifiers that begin at $700.00. I do a lot of cold calling. Whether you sell products or intangibles, people buy benefits, as Brian Tracy points out. I would highly advise you to listen to the audio portion that deals directly with closing -- this is the hardest part of the sale. Listen to all the different closing options and go to that customer and close them. The wheel has already been invented -- there is no need to try something new. In other words, do exactly what he says!! Good luck! Remember you're a GGGGGrrrrrrrreat salesman!!

5 out of 5 stars  All you need for sales success

By Kieran Bird (San Diego, CA)

If I ever get lost on a desert island with no bookstores but plenty of prospects, I want to have this with me. "The Psychology of Selling" started me on my sales career, and is still the best material I have come across. Set your sales goals, then follows Brian's advise to achieve them. It's as simple as that.

4 out of 5 stars  Sales Manager

By (USA)

This was the very first set of tapes I ever bought, and it did wonders to my sales. Not only did it increase my number of sales, but it added 30% to my income. Thanks Brian Tracy

5 out of 5 stars  A great program

By Dawn (Seattle, WA USA)

I'm new to the selling field and this program has helped me tremendously. I feel more in control of the sales process and because of that, more confident. If you're serious about selling, this is a must have for your career library.

5 out of 5 stars  Very Powerful Concepts

By Peter Montero (Miami, Florida)

This product helped me to improve my sales skills 100%, not to mention the increase in my sales.

5 out of 5 stars  Awesome Program

By Kevin Beegle (Green Brook, NJ USA)

I have listened to this CD series many time and still picking up great ideas how to present and close to people. I can not wait to listen again.


5 out of 5 stars  Brian Tracy - My Hero!

By Ralph Isola (USA BEST REALTY) (South Florida)

I read the review about the lowest price wins and I had to cringe. It's unfortunate that alot of quality salespeople have this false belief about pricing and weigh 90% of their sales presentation on it. I must say, you're throwing away thosands of dollars in sales commissions. I train salespople for a living. I have incorporated Brian Tracy's methods into my training method for my company. I did this, not so we can charge people more than we are worth, but so we can help our clients get the service they deserve without having to cut any corners. This sales program is pure fundamentals -- required training for any sales professional. Invest in this program and study it. It is literally worth its weight in GOLD.

3 out of 5 stars  The Psychology of Selling review

By Anton Rietveld (The Netherlands)

I found the information on the CD's perfect. The only bad thing was the fact that instead of the CD, 21 Great Ways to Become a Sales Superstar, The Psychology of Selling is recorded live.

5 out of 5 stars  Absolutely AMAZING

By Ulysses Cummings (Killeen, TX USA)

After being laid off in May I decided that a career change was in order. I made the logical decision that Sales/Marketing is the only field where I can control my destiny. I saw Brian speak at a convention in Nashville, TN in April, and was quite impressed with his message and common sense approach to teaching. I've listened to hundreds of tapes on selling and selling techniques, but none compare to this series. I highly recommend it to anyone who is serious about sales, and the rich rewards that come to those who are professional at it. I will let you know some results in about 90-120 days. This is a great program.

5 out of 5 stars  An Excellant Source of Information to Spice Up Your $ales!

By Brian Saviano (Chicago)

I have ordered several of Brian Tracy's programs. Each time I listen to his materials, I am just floored at the amount of information this man has attained. I am even more surprised to see someone reveal ALL of their success secrets. The "Psychology of Selling" will change your life for the better. You will learn how to better build integrity, present your product, overcome objections, and SELL MORE! I have turned on my family and friends to Brian Tracy, not one person has had anything negative to say about his programs. In fact, they all seem to agree with his logical explinations and in depth details.
Order the "Psychology of Selling" if you are serious about your career. If your not serious and don't want to learn how to enhance your career, don't waste your time.
You will be impressed with all the information you learn. You will be presented with so much material, you will want to listen more and more. I strongly reccomend ANY or ALL of Brian Tracy's packages. You will NOT be disappointed.

5 out of 5 stars  Listen to it over and over

By Tim Stafford (Newport Beach, CA USA)

I listen to this tape set over and over. I have been the number one sales person in my office for 2 years straight. A lot of information in this series is common sense but Brian has a great way of phrasing information. I've listened to this tape series so many times that I've lost track. When I am with a prospect or a customer, I find myself saying exactly what Brian would say and it works. Keep up the great work.

5 out of 5 stars  TO BE THE BEST

By Alan C. Ege (Stockton, CA)

This was the first audio program I invested in from Brian Tracy and I haven't looked back since. The "Psychology of Selling" is truly wonderful. This program will help you take a common sense approach to selling. There are many factors that go into making selling one of the most difficult careers to be successful in. Brian Tracy has helped me unlock the keys to success in the fun and fast paced career of selling. Anyone who listens to this program and does the exercises will become a Sales Superstar. Once again thank you Brian Tracy.

5 out of 5 stars  Awesome...powerful...I'm grateful!

By Tim Paulson (Arizona)

This cassette album put me on the path of to great success years ago. I was a very successful salesperson, inspite of the fact that I wasn't trained in sales. I was promoted to be a sales trainer because I was a successful salesperson, but I didn't know what to teach (sales kind of came naturally to me, I suppose). I frantically tried to read and listen to every sales training book and tape I could find to learn the "art of selling." Not only was Brian Tracy's Psychology of Selling program incredibly helpful for me to be able to learn to train others, I became UNSTOPPABLE as a salesperson...I went to an entirely new applying what Brian taught me. For this, I'm very grateful! This program is great for the new salesperson, and for old pros. After all these years, I've come to appreciate this program more and more and more!

3 out of 5 stars  Good to remember what you know already

By (Cental USA)

I read it a few years ago. I made more money the next year, but remained the same since. It was basically what I already knew. It is still worth a listen, maybe it's at your library.

5 out of 5 stars  I'm a Believer!

By Michael Coles (Cedar Hills, UT. USA)

A year and a half ago, my life was changed forever when a dear
friend gave me a couple of tapes from Brian Tracy, called The
PSYCHOLOGY OF SELLING. You all should know that I considered myself to be a decent salesman, but slow to continually educate
myself. It took me 3-4 months of listening to these tapes to
suddenly wake up and KNOW what I NEEDED to accomplish (financially).

I set my goals (Which I had never done seriously). That was exactly one year and one week ago. HERE ARE THE RESULTS...
* Last Years Income: $36,000 (it was a lean year)
* THIS YEARS INCOME: $100,000.00+ !!!
* I have achieved ALL of my goals for the year!
* I just learned that I am being considered for:
"Rookie of the Year" and, "Most improved Marketer" for 2001.
(I'll find out in 3 days on the last two)

When Brian talks about people tripling their incomes in one year,
you better believe it! And I've only applied a portion of the info on these tapes. After seeing the description of the sessions
above, I think I may be missing some, so I'm here to purchase the CD's!


"If you're not continually educating yourself in your field, then you're simply not serious about being successfull."- Brian Tracy (of course)

Wishing all of you the type of Results I have had!

5 out of 5 stars  This program works

By RICH HARRIS (Hopatcong New Jersey)

My first job in this great profession called selling was in direct sales. I had no real direction just a desire to succeed. I struggled for about a year and like any young inexperienced sales person I thought I had to be a manager. So they gave me an oppurtunity in an office they planned on closing. Which they did. However one day I went through the desk I had in my office, you know to clean it out and make it my own. Lo and behold what did I find but this program. Being a door to door vacuum sales person in Virginia, I figured I had a lot of drive time on my hands so I GAVE IT A LISTEN. I did so every day day for about 3 months. What happened from there was great! Our sales increased, but they still closed our office. I then went back in ton sales and doubled my income. This series gave me the direction that I needed at that moment. I highly recommend it to anyone.

Today I am a successful sales manager. I have a young sales staff mostly under 25 years old. I am back here today to repurchase this program for them. They all ask me what I attribute part of my success to and this is part of it. I have a great oppurtunity to pass on what was accidentially passed on to me. To this I thank Brain Tracy and the person who left those tapes behind.

Yours In Success,
Rich Harris

5 out of 5 stars  The Psychology of Selling

By Ted Mullally (Howell, MI USA)

This is the finest sales program I've ever listened to. It teaches and inspires you to really work at becoming excellent at selling.

5 out of 5 stars  Disbelief

By (California)

Selling really is simple!

5 out of 5 stars  "You Have Definitely Showed Me How to Be the Best That I Can Be in Sales"

By William Keelan

"I accidentally stumbled across your book "Advanced Selling Strategies" at a book store almost 8 months ago. At that point in time I did not know a great deal about sales and closing and especially handling objections. I joined a finance company which had all their leads from a property developer and the developer sourced all its leads from tele-marketers. While working for this finance compnay still not understading about sales, I did OK, was nothing special, I would say that at that time I was closing at a 50-60% ratio. In some months it was less. Anyhow, I eventually left because we had no properties to finance because we had sold all of the stock, and I eventually joined a real estate investment company. From the conversations I had with the company, I knew that if I wasn't able to do well, that I would eventually not have a job. They made it clear to me that the compnay would not be able to keep anyone who was not making sales. DO YOU KNOW HOW SCARED I WAS? What made it worse was that a property consultant that I knew quite well who did "30 RUNS" (A RUN IS WHEN YOU TAKE THE CLIENT OUT TO SEE INVESTMENT PROPERTIES) with the company, did not make any sales at all. So I was thinking maybe I might not be good, maybe I will fail too? Anyhow, about a month before I was to start with the company, I was on the net and looking for anything that could help me to make sales when I remembered that 8 months ago I bought your book. I got to your website and bought the "Psychology of Selling" on CD! Now I have done 3 property runs all up in total and have sold 2 properties for the company! My boss cannot believe it! Thanks to your CD's the "Psychology of Selling" this has helped me so much! I know I still have a lot to learn, and fingers crossed I will be able to keep up the good work! thank you so mcuh, Brian! I cannot begin to tell you how grateful I am! You have definitely showed me how to be the best that I can be in sales! I wish you all the best!"

The Psychology of Selling

The Psychology of Selling

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6 CDs - 7 Hours of Audio
$75.95  $60.00
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6 MP3s - 7 Hours of Audio
$75.95  $50.00
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