Dear Sales Professional,

Sales people have one of the toughest jobs in the world today. It gets tougher every year. The competition is fiercer, the prospects’ available selections are greater, and price wars continue.

So what’s the solution?

It’s to become an exceptional sales person.

When you become an exceptional sales person, you develop the skills you need to write your own ticket—to get more prospects, close more sales, and make more money.

Increase Sales

Did you know that small differences in ability, in certain areas, can translate to large differences in results in those area? Performing just 3% better over time translates into enormous results.

But first, you’ve got to make the decision to get to the front of the line.

This letter is for you if you:

Selling isn’t easy. In fact, especially in today’s economy, it’s a dog-eat-dog world, and it takes courage and guts to get out there every day. And to succeed—to boost your closing rate, boost your income and enjoy success—takes more than guts. It takes knowledge, training and expertise.

Despite the level of difficulty in the field of sales, our entire world economy depends on it. If we didn’t have sales people, we wouldn’t have sales. Nobody would be making any money.

That’s probably why there’s so much advice out there.

It’s not your fault you haven’t experienced the success you want to. All that advice is conflicting, confusing, and much of it is just plain wrong.

So how do you succeed?

How do you confidently prospect for qualified customers, hold effective meetings, and then close the sale—again and again—so you can boost your income?

You become a High Performance Seller.

This is what I specialize in—and this is what I teach you in “High Performance Selling.”

But before I give you the details, let me tell you how my career began:

Brian Tracy

When I started selling, knocking on doors, cold calling, all I ever heard at the end of my sales presentation were the words, "Leave it with me." "Let me think it over." "I'll read your materials." "Call me back."

Of course, no one ever "thinks about it", and when I called them back, they weren't interested any more.

One day, I suddenly realized that the problem wasn't the product or the customer. The problem was me. I didn't know how to sell.

That revelation set me off on a lifelong search for the methods, techniques, and words I could use that would cause people to buy - immediately.

“High Performance Selling” is the result of that search, and comprises the sales techniques that have been used, by my clients and students, to help start-ups, medium-sized businesses and Fortune 500 corporations to immediately increase their bottom line.

These are the same techniques I’ve used to sell more than $500,000,000 (yes, that’s 500 MILLION!) in audio and video learning programs and books I’ve produced.

This course is 12.5 hours’ worth of instruction, broken down into 3 separate courses. Each course contains 10, 25-minute audio lessons—and all together, it’s equivalent to the material I teach in my $10,000, 7-day live seminar. With “High Performance Selling,” you get the same instruction at a fraction of the price—and you can listen to the information whenever you want, as many times as you want, in your home, office or training room.

Here’s a taste of what it covers:

  • Why you can achieve stellar success by being just a little bit better than average in certain key areas—and what those areas are
  • The Number One reason for failure among trained salespeople—and it has nothing to do with sales (warning: you’re probably making this mistake but it’s easy—and crucial—to correct!)
  • A recent change that has taken place in sales—and why, if you don’t evolve with the industry, you’ll be pounding pavement with holes in your shoes forever
  • Parallels between marriage and sales, and how this plays into the different components of a sales conversation
  • Credibility versus Mega-Credibility in Sales—why you need Mega-Credibility and to overcome customer skepticism and make the sale
  • How to build trust and conquer fear: the one thing you should NEVER say during a sales conversation—let this slip out and you’ll KILL your chances of closing the sale
  • Why you absolutely must not sell on PRICE—and what to sell on, instead (you may be surprised!)
  • And more

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You may be wondering how I’m going to cover all this.

I am fully committed to your sales success. I believe that your ability to be an effective salesperson will account for much of your success, happiness and personal fulfillment in life.

To that end, when you order your copy of “High Performance Selling,” you’ll receive:

High Performance Selling

A high-quality set of 15 audio CDs, totaling 12.5 hours of instruction (a $297 value)

You will learn to…

  • Get more and better appointments with key decision makers
  • Make better and more professional presentations
  • Sell against determined and lower-priced competition
  • Make more money closing faster, easier, better than you ever thought possible

I've earned $40,000 more in the last six months

“I took one idea I learned in your seminar and I've earned $40,000 more in the last six months. You've saved me years of hard work getting to this level!”

—Jack Dobson, Connecticut

This raised my income by more than 50%

“The day I picked up Brian Tracy's program, my life changed forever. I went from being a Sales Manager to becoming a Director of Sales & Marketing in 4 years, and raising my income by more than 50%! With Brian Tracy as my mentor, I feel the sky is the limit. His words inspire me each day to grow both professionally and in my personal life as well.”

—Ravi Balan

High Performance Selling Workbook

My “High Performance Selling” workbook will help you can keep track of your own goals and progress as you go through the materials

Hold yourself accountable for your new learnings and use as a reference guide for each one of your new sales strategies.

  • Effortlessly handle sales objections
  • Close more sales
  • Sell more in any market

Outselling Your Competition

A digital copy of my 138-minute “Outselling Your Competition” Downloadable DVD, in which I detail WHY your competition sells more than you, and how you can learn to sell more than ever before, how to work smarter, not harder, and how to turn “I’ll think about it” into “Yes!” (A $60 value)

I will show you…

  • Critical tools for reaching your sales goals faster
  • Prospecting skills for attracting more profitable clients
  • Proven strategies for overcoming call reluctance
  • Relationship building tools used by the best salespeople
  • The 7 characteristics of successful sales people and how you can make them yours.
  • Powerful closing techniques for getting prospects to "Yes"

Eye-Opening, Priceless DVD

“Awesome! This is a great live seminar DVD - you feel like you're right there at the live seminar with the crowd, I had a great time watching it and have re-watched it a few times to get even more information out of it. I love how I can pause it any time to take notes, and rewind the parts I really like to let them ‘sink in.’

“There's a lot of competition out there, and I feel like I have an edge now, from watching this. It's like going back to school - but everything I learned is a lot more relevant and fun, coming from Brian Tracy. I'm going to keep watching it over and over again, because we forget most of what we hear! It's constant repetition, like watching the same thing a few times, that makes it stick. That's the real difference…”

—A. Duncan

Business Growth Strategies

30 Days’ Access to my Business Growth Strategies, an online membership program with 5 categories in business and personal success for you to choose from. You’ll get hours of video lessons from Yours Truly, as well as an Action Guide to help you put these powerful ideas into action immediately! (A $97 value)

Truly Inspiring!

Brian, You are truly inspiring! I have watched and listened to the first lesson, I know that there is a lifetime required to get it right. I am in awe of you as a Master Teacher! It is with excitement and anticipation that I consider for myself: What could possibly be added by watching and listening further!

—Introduction to Profit Growth Strategies (Business Growth Strategies Lesson)

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You may be thinking, “This sounds great, Brian! I can’t wait to increase my sales and boost my income! What’s it going to cost?”

Your investment for this powerful, information-packed course is a mere $297.

Quickly reviewing the math, you’re getting $454 in materials for $297—which means you’re already saving $157.

I am confident you can earn back that investment with just one sale, which you’ll make almost effortlessly if you follow the advice outlined in this program.

Remember, I charge attendees to my live event on the same topic with the same information $10,000 for a 7-day retreat—so you’re definitely getting a HUGE value, here. When you get your hands on the comprehensive educational materials this course contains, you’ll be making more than ever before—this $297 will feel like a drop in the bucket.

Plus, you’re also going to get 30 Days’ Access to my Business Growth Strategies online learning program, which will give you an increased opportunity to learn even more in each of 5 categories (business success, personal success, sales success, sales management and leadership). You will become more successful and more profitable by following my formulas in each category.

You really can’t go wrong here, unless you let this opportunity slip by. This one-time investment in your sales skills will provide you with a lifetime of huge sales commissions and profits.

And to make this an even easier investment for you, I’m taking all the risk. Once you buy the product, use it for a full year. If you don’t feel like it’s worth the investment, return it for a full refund, less shipping and processing charges. It’s that easy.

So if you’re satisfied with your closing rate, your relationships with your prospects and your income, then this program is NOT for you.

But if you’re ready to learn the techniques I’ve learned during the past 4 decades, and to employ them to sell effortlessly so your closing rate and income skyrocket, then don’t delay—order “High Performance Selling” now.

So, are you ready?

YES, Brian! Sign me up!

I’m ready to order my copy of “High Performance Selling” so I can get more prospects, close more sales, and make more money, effortlessly, effectively and authentically.

I understand that for a one-time payment of $297, I’ll get:

  • A high-quality set of 15 audio CDs, totaling 12.5 hours of instruction
  • My own “High Performance Selling” workbook, so I can keep track of my own goals and progress as I go through the materials
  • A digital copy of my 138-minute “Outselling Your Competition” Downloadable DVD in which I detail WHY your competition sells more than you, how you can learn to sell more than ever before, how to work smarter, not harder, and how to turn “I’ll think about it” into “Yes!” (A $60 value)
  • 30 Days’ Access to my Business Growth Strategies, an online learning membership program with 5 categories in business and personal success for me to choose from. I’ll get hours of video lessons from you, as well as an Action Guide to help me put these powerful ideas into action immediately!

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Once you put this product to use, you’ll have the breakthrough you’ve been waiting for. You’ll find it easy to get more prospects, close more sales and make more money—so easy, you won’t even feel like you’re working.

My Black and White 100% Iron-Clad Satisfaction Guarantee!

Take your time to enjoy your products and put the proven strategies to work for you in your life and business.

If for any reason or no reason at all you are not completely satisfied with your product, just return it within 365 days and you'll receive a full 100% product refund.

That's a full year to put us to the test, use the information, put it to work, and make your dreams come true—all the risk is on us!

No weasel clauses or hidden meanings here. If you're not happy then neither are we. My friendly staff will cheerfully return your money and we'll still be friends. That's it.

At the beginning of this letter, I said salespeople have one of the toughest jobs in the world—but it doesn’t have to be. When you learn the techniques I outline in “High Performance Selling,” selling will be fun, and your results will be phenomenal.

Invest in yourself today.

Here’s to your sales success,


Brian Tracy

P.S. When you double or triple your sales, this course will have paid for itself hundreds of times over—can you really afford NOT to buy it? Get your copy here