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How To Whitelist

Use White-listing to Make Sure You Get Your Newsletters

One vital thing you can do that helps no matter what e-mail system you're using is this: add the address to your address book.

Unsolicited, unwanted advertising e-mail, commonly known as "spam", has become a big problem. It's reached such proportions that most e-mail services and Internet Service Providers (ISPs) have put some sort of blocking or filtering system in place or begun relying on self-proclaimed blacklists to tell the good guys from the bad.

We at applaud their intention to protect you from spam, but everyone agrees that the current systems for stopping spam are far from a perfect solution. They often block e-mail that you've requested, but that fits somebody's idea of what spam looks like. The more responsible anti-spam activists are working hard to cut down on these "false positives", but in the mean time, you might unexpectedly find you're not getting your newsletters...

As it happens, there's something you can do to keep your newsletters and support emails from falling into the false positive trap. You can fight the blacklists with a "white-list". White-list us now, before your delivery is interrupted.

Of course, every e-mail system is different. Below are instructions for some of the more popular ones. If yours isn't here, please contact your ISP's customer service folks for their instructions. (Forward the answer to us, and we might add it!)


If you're using AOL, you can ensure that your newsletters are delivered to your Inbox by setting your Mail Controls. Here's how:

  • Go to Keyword Mail Controls.
  • Select the screen name we're sending your newsletters to.
  • Click Customize Mail Controls For This Screen Name.

For AOL version 9.0: You need to add our sending address to your "People I Know" list.

  • Open your latest newsletter e-mail.
  • Click the Add Address button (over on the right) to add the newsletter to your "People I Know" list.

Thank you for white-listing Brian Tracy newsletters.

For AOL version 8.0: Select Allow email from all AOL members, email addresses and domains.

  • Click Next until the Save button shows up at the bottom.
  • Click Save.

For AOL version 7.0: In the section for "exclusion and inclusion parameters", include this domain:

Thank you for white-listing Brian Tracy newsletters.


To ensure that your newsletters are delivered to your Yahoo Inbox (not the Bulk Mail folder), you can instruct Yahoo to filter it to your Inbox. Here's how:

  • Open your Yahoo mailbox.
  • Click Mail Options.
  • Click Filters.
  • Next, click Add Filter.
  • In the top row, labeled From header:, make sure contains is selected in the pull-down menu.
  • Click in the text box next to that pull-down menu, then enter the address in the "From" line of your most recent Brian Tracy newsletter.
  • At the bottom, where it says Move the message to:, select Inbox from the pull-down menu.
  • Click the Add Filter button again.

Thank you for white-listing Brian Tracy newsletters.


If you are using Hotmail, you can ensure that newsletters are delivered to your Inbox by adding our "From" address to your Safe List. Here's how:

  • Click the Options tab.
  • Select Safe List. (It's under the heading Mail Handling.)
  • In the space provided, enter the address in the "From" line of your most recent newsletter.
  • Click Add.
  • When you see the address you entered in the Safe List box, click OK.

Thank you for white-listing Brian Tracy newsletters.


Many popular e-mail programs, including Outlook, Outlook Express, Eudora, and Netscape Mail, don't provide a convenient way for you to white-list the folks you want to receive e-mail from. If you're using this sort of e-mail system and you either aren't getting your newsletters or want to make sure you continue to receive your newsletters in the future, you can do something about it.

Contact the customer service people or the Postmaster at the company that provides your e-mail or Internet connection (your ISP). Explain to them that newsletters from are e-mails that you asked for and value. Ask them if they can white-list the newsletters that you get from They'll probably ask you for some information about us. Here's what to tell them:

  • Sending Address: If they ask for our address, give them the address in the "From" line of your most recent newsletter.
  • Domain: If they need to know the domain we're mailing from, tell them:
  • IP Address: If they ask for our sending IP address, tell them all of these:

Thank you for white-listing Brian Tracy newsletters.

It's a shame to bother you like this, but in this day and age, we feel like the dolphin caught in the tuna-spam net. We fully support the anti-spam motivations of all mail servers and ISPs.

But some are simply unfair to bona fide, honest marketers. For example SpamCop, can blacklist a marketing company simply because someone complains about them. Since the company does not even receive the common courtesy of receiving the e-mail address of the complainant from SpamCop, they cannot even check to see if that address has been subscribed to their newsletter list (people do forget they subscribed... often).

It's unfair to the dolphins, but that's the way it is, unfortunately. Net result? Tens of thousands of e-mails can be blocked because of an unfair, abusive complaint that cannot be verified, and for which there is no recourse at SpamCop who have made themselves virtually inaccessible.

So please do make sure that your mail server or ISP is not accidentally keeping information from you.

Sorry for the inconvenience, but these circumstances are beyond our control. All you and we can do is work together with the ISPs to shut out the spammers.

Thank You from Brian Tracy Customer Support.

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