1. Learn

Gain valuable skills at your own pace using 24, easy to implement lessons that will show you exactly how to boost your sales.


2. Earn

Put these lessons into practice, and look out! I've seen countless students increase their sales dramatically in just the first few weeks!


3. Grow!

The sky is the limit when you're crushing the competition. Earn more, advance in your career, and live a happier, more carefree life.

Crush your sales game with 21st Century Sales Training

You can 5x, 10x, or even 16x your sales!

    And, as a special thank you for taking the Winning Edge E-Course, I'm offering a one-time discount of $300 off 21st Century Sales Training for Elite Performance.

    Get the Winning Edge Discount

    21st Century Sales Training for Elite Performance

    +5 Sales Training Bonuses

    MSRP: $997

    Winning Edge Discount: $697

    21 Century Sales Training is 100% Guaranteed

    As an award-winning sales trainer who has worked with Fortune 500 companies such as Lululemon, IBM, Wells Fargo and Edward Jones, I’ve taught over two million salespeople, and proved my sales concepts in over 60 industries…

    I can say with certainty, that if you’ll allow this program to work for you and apply just a few of these 21st century sales skills - then you will have easily doubled your sales in less than a year.

    For now, let’s dive right in and see exactly what you get inside 21st Century Sales Training For Elite Performance.

    How Does It Work?

    I’ve expanded the lessons of these Seven Key Results Areas for my system, and they’re broken down into 24 video modules.

    You’ll receive two of these valuable modules every week for the next 12 weeks…

    I do this to give you time to breathe, focus on one module at a time, and avoid information overload or overwhelm.

    I’ll be with you every step of the way…

    Walking you through the exact blueprint needed for your sales success – regardless of the competition or the economy.

    With that being said…

    Here’s a glimpse of what you get when you register for 21st Century Sales Training for Elite Performance, and what you’ll discover in each of the Seven Key Results Areas…

    MSRP: $997

    Winning Edge Discount: $697

    Level up your sales today!

    Here’s What You Get Inside...

    There are Seven Key Results Areas all top earners focus on.

    It’s how they’re able to earn 10X more than average…

    How they collect 80% of the income, leaving scraps for everyone else… how they close more deals, bigger deals and get all the rewards.

    In other words — the Seven Key Results Areas are the CORE of 21st Century Sales Training for Elite Performance.

    But first, I should mention this:

    If you’ve been in sales for more than a week, then the 7 Key Results Areas won’t be brand new to you…

    HOWEVER – there’s a trick to how top performers see and use these 7 areas – and the ones who are making 10x more money than average salespeople do something very unique in each area. Here’s how they work…

    Key Result Area 1:
    Prospecting and Getting Appointments

    Inside the first training section, I’ll reveal…

    • The four keys to uncovering "overlooked hot prospects", which is the top performers’ secret to getting more "yeses," seeing what average salespeople miss, and making each sale easier, more effortless, and automatic

    • How to identify the "high success ratio" prospects who are more likely to buy and keep on buying. This will quadruple your productivity, and leave all the "tough sells" for your competition to deal with

    • How to sidestep your competition and keep the best prospects for yourself, even if you’re selling the SAME product for a HIGHER PRICE! (this works even on those pesky price shoppers!)

    Key Result Area 2:
    Developing Trust and Rapport, Reading Different Types of People, and The Secret of "Mega Credibility"

    This section is broken down into 3 distinct parts, where I’ll show you…

    • The most overlooked factors in closing deals (HINT: it’s NOT how you dress, handle objections, or even your product knowledge)

    • How to establish relationships, especially when BIG money is involved. Let’s face it – when more money is on the table, it takes a different set of skills to build the right kind of rapport… and I’ll show you EXACTLY what they are inside

    • The art of "social influence," where you’ll get prospects to instantly see you in a positive light so they’re much more responsive to what you have to say

    • The 7 key questions you MUST answer in every sale… even if your prospect doesn’t ask you! (These are "unspoken" questions that can absolutely KILL a deal – so it’s your job to bring them up!)

    • How to "adapt on the fly," so you can fine tune your sales presentation to different personalities and make them feel like you have known them for years (even if you just met)

    • A detailed "persuasion recipe" for each personality type… I’ll reveal the fears, priorities, motivators, and hot buttons for each personality in vivid detail

    • How to deal with multiple decision makers when they’re involved in a deal. I’ll show you how to easily manage the entire group, and get different personalities on the same page – even if there’s a "deal blocker" getting in the way of you closing the sale

    • How to walk in and establish rock-solid credibility within 4 seconds, which is when many salespeople actually shoot themselves in the foot instead of opening the door for a sale

    • Why low-risk is more important than low-price, and how to leverage this to overcome today’s skeptical and suspicious prospects (Plus, how to position yourself as more trustworthy and likeable in their eyes)

    Key Result Area 3:
    Problem Identification, and Getting
    The Truth From Your Prospect

    In this key result section, you’ll discover…

    • The dark side of sales, and how to overcome it. This "dark side" is in every aspect of sales, in every field, with no exception… and in order to sidestep this frustration, you need to understand the few key concepts I’ll reveal to you in this section

    • How top level sales reps get their prospects talking and confiding in them, which makes it easy to close the deal and nearly impossible for your competition to "steal" the sale from you

    • The "Private Eye" secret for getting information from your prospects. It’s 100% ethical and respectful, and your prospect will actually admire you for it

    • Word-for-word responses for common roadblock statements. You know which ones I’m talking about: "I’m not interested," "I can’t afford it," and "we’re not in the market right now." Use these replies when you want to keep an otherwise "dead" deal alive and walk out with the order

    MSRP: $997

    Winning Edge Discount: $697

    Level up your sales today!

    Key Result Area 4:
    The Art of "Sales Theater"

    In this fourth key result area, this is what I’ll uncover…

    • How to trigger the "Lizard Brain." Once you understand this profound but simple concept, you can bypass almost any objection ever invented by the human mind

    • How to make your prospect feel "in debt" to you. This is 100% ethical, and using this simple strategy can make even toughest prospect feel like they just HAVE to buy from you

    • The "Golden Triangle" of selling. This breakthrough has been taught to more than a million successful salespeople, and it effortlessly opens the minds of your prospects and leaves them receptive to you

    Key Result Area 5:
    Make "Price" An Issue of the Past

    Here’s what’s in store for you in this section…

    • 6 KEY phrases to use when the customer says "that’s too expensive!" You can use any of these (or even all six), so you can get back control of the conversation – and the sale

    • Multiple buyer personality disorder. Buyers actually have "multiple personalities" when they’re shopping… and there are five different ones you need to be aware of, plus I’ll reveal how to handle them easily and effectively

    • How to make what you’re selling appear more valuable using 2 simple words… this will increase your value instantly, plus I’ll also show you seven ways to use "cost" to your advantage

    • 7 attributes more important than price, and how to use them in your presentations to lower price resistance and eliminate their other buying concerns

    Key Result Area 6:
    Closing the Sale

    Don’t drop the ball. Pay close attention as I show you…

    • The ONLY kind of pressure you should use, and it works in your favor without annoying the prospect

    • How to address the "I want to think it over" response… I’ll show you the exact words to use that will keep your sale alive (you’ll be astonished how many sales you can recover with this phrase)

    • How to spend 40% of your conversation. Without this knowledge, you’ll risk talking in circles and prolonging the sale (or worse, talking yourself OUT of the sale)

    • My favorite phrase to use when asking for the sale. This one closing technique alone increased a sales rep’s income by 100% in year… and it turned my life around, too!

    Key Result Area 7:
    Getting Repeat Business and Referrals

    In this final key area, I’ll share with you the following:

    • How to turn "complaints" into "repeat business." I’ll show you what to hyper-focus on, and how to build stable and ongoing income with these techniques

    • How to protect your online reputation so sites like Yelp or other review sites don’t destroy your business overnight (thanks to a few negative comments)

    • Ways to get the best type of advertising, and how to get customers to get it for you without you even asking

    MSRP: $997

    Winning Edge Discount: $697

    Level up your sales today!

    Do The Math…

    If you were to go out and try to get all this information and training on your own, it would cost you upwards of $10,000 or more…

    And that’s NOT an exaggeration.

    Look, this course is equivalent to the material I previously taught in my $10,000 7-day live seminar…

    So you could spend a few thousand dollars per seminar, traveling around the world trying to find all this valuable information from place to place…

    But then again, you wouldn’t get to do it in the comfort of your home, office, or favorite coffee shop, on your own time – like you can with this course.

    Or, you could try to devour every book, article, and YouTube video you come across…

    Spending countless hours each and every week, just to notice a tiny fraction of improved performance over the course of an entire year…

    Not to mention the frustration and confusion you’d get from all the conflicting theories these so-called "gurus" are putting out nowadays.


    21st Century Sales Training for Elite Performance teaches you EVERYTHING you need to know, for a tiny fraction of what it would cost if you sought them out individually…

    Not to mention the TIME AND HEADACHE you’ll save yourself from having to figure it all out on your own!

    Plus, you can watch the 21st Century Sales Training for Elite Performance videos over and over, as often as you need.

    So considering everything I mentioned, and the fact that you could easily earn your investment back with just a single sale…

    You could see that $10,000 would still be a more than fair price for this course.

    But, since I personally know how bad it feels to struggle in your sales career…

    And since I had to learn things "the hard way" early on…

    I want to transfer this scientifically proven sales system to future closers, just like you, so you don’t make the same mistakes that I did.

    With that being said…

    Since you invested your time in The Winning Edge course, I’m investing in you!
    Get an extra $300 off the cost of this course, and buy it TODAY for $697.

    Or if you choose to pay in monthly installments, you can make three total monthly payments of $232.

    MSRP: $997

    Winning Edge Discount: $697

    Level up your sales today!

    AND NOW: I’ve Added Over $500 Worth Of Bonuses,
    Where You’ll Get Additional "Elite Performer Training" on…

    • Influencing Customer Behavior. You’ll see how to push hesitant customers off the fence, use advanced persuasion triggers (WITHOUT high-pressure techniques), go beyond "open-ended questions," and other elite tactics used by top performers…

    • Negotiating in the New Era of Sales. You’ll understand how and why top performers rarely negotiate, how to build a "position of strength" so you can sidestep negotiations altogether, and I’ll also reveal common "tricks" customers use against you (and how to counter these), plus much more!

    • The Top Performer Lifestyle. Top performers make 80% of all sales income because they act, behave and make daily decisions that are different from everyone else. What is it they do that sets them apart? I’ll reveal that here…

    • How Top Performers Use Time. You’ll find out how to leverage the 80/20 principle so you live and breathe it (instead of just "know" it), you’ll see how to simplify the 7 key results areas, and take advantage of something I call "The Minutes Principle"

    • The Inner Game of High Earners. Inside this bonus section, you’ll see how to defeat the twin "sales-killers" that are at the root of all failure in selling, plus you’ll also discover the secret of the "self-concept" (which helps you overcome almost any block, limitation, or barrier you have about success).

    • Bonus workbooks to supplement the course. You will also get a workbook each week. Each one is a summary of the key concepts I presented that week. This is a fantastic quick-reference guide to help you refresh your memory or pick up new insights when you review them.

    • Bonus Mini-Course: 24 Proven Closes. This mini-course will be available to you the minute you place your order, and it’ll let you walk into any situation, any place, any-time, with any customer – and CLOSE them.

    Who Will This Training Work For?

    Here’s the bottom line: these 21st century sales secrets can easily increase your sales by 10, 20, even 30 percent per month or more. Even if….

    • You’re struggling to close deals…

    • You find yourself procrastinating every morning and avoiding cold calls…

    • You’re already doing well, but you’re gunning for the top position this year…

    • Clients lie to you and don’t return your calls…

    • You hate rejection, and you’re sick of people telling you it’s cheaper elsewhere…

    • Your clients are "price shopping" online (in front of your face)!

    That’s right. With my program 21st Century Sales Training for Elite Performance, I reveal to you scientifically-proven and field-tested training on how top earners make 10x more...

    And how you can use these skills to easily double (or triple) your sales in a matter of a few short weeks – regardless of your age, gender, or current skill level!

    So Here's Why You Should
    Take Advantage Of This Offer Today

    Look: If you go elsewhere on my site, you’ll see 21st Century Sales Training available for $997. This is the LOWEST I’ll ever be offering the product.. so once this offer is gone, it’s GONE and I won’t be bringing the price back down again.

    MSRP: $997

    Winning Edge Discount: $697

    Level up your sales today!

    So if you leave this page now and come back to find that the price has gone back up…

    That’s it, the early bird sale will have closed, and you will have missed out on the special pricing – PERIOD.

    But I can understand if you’re still a little skeptical…

    The 21st Century Sales Training for Elite Performance System Will Boost Your Income, Or I Won’t Accept A Single Penny For It

    Which means that when you order the course now, you’ll get instant access to the training material… take your time to enjoy this course and put the proven strategies to work for you and your sales career.

    Over the next 30 days, USE it to make all the money you can with my unique, proven training. (Remember — If you increase your skills by just 2% a week with my training, you’ll double your sales in just a few short weeks)

    If for any reason you are not completely satisfied with this course… just let us know within 30 days to receive a full 100% product refund.

    You Be The Judge And Jury…

    Within 30 days, you tell me whether you profited from 21st Century Sales Training for Elite Performance or not…. I’m sure you will, and I believe you’ll be telling everyone you know how this program was the "turning point" in your year.

    If you’re like most people who gave this a try, you’ll just keep on using it to ramp up your sales volume and income for the rest of your life…

    And if for some unusual reason you’re not thrilled with your results, just contact my team and we’ll cheerfully and promptly refund every penny you paid.

    Here’s A Quick Recap Of
    What You Get Inside

    • Inside 21st Century Sales Training For Elite Performance, you get:

    • "Top Performer" Sales Training In The 7 Key Result Areas 24 Elite Sales Training Video Modules (Delivered In Bite-Size Chunks)

    • 2 Video Modules Delivered Straight To Your Inbox Every Week

    • 24 Workbooks, Plus Actionable Items You Can Put To Use The Same Day

    • Over $500 Of Bonus Training Modules, Including "24 Proven Closes" Mini Course

    • "Elite Performer" Training Equivalent To My $10,000 7-Day Live Seminar

    • 30 Day Money Back Guarantee

    What Some People Are Saying About This Program

    • First of all thank you. Your program 21st century sales training is really helping me boost my sales, and if I ever stop listening and practicing my sales are not great but when I go back to it and they come up again. There is so much to learn from this that I have to discipline myself and so I started again listening to the miracle of self discipline.

      - Murad Nensey

    • I have improved massively since taking the 21st Century Sales Training. I'm at the top of my company which is a fantastic feeling.

      - Richie Greenway

    We’re Now At A Crossroads…

    The top performers will continue to thrive in the 21st century, while "average" salespeople will just get weeded out at a staggeringly fast pace.

    And if you continue to do things the "outdated" way… where will you be a year from now?

    Will you struggle to make ends meet, get respect, or provide for your family?

    What about 3, 4, or 5 years from now – when the "information age" really takes its toll on the sales world as we know it? Will you throw in the towel and stop selling completely – or worse, get weeded out and become "obsolete"?

    Those are rough spots to be in, and I don’t want that for you…

    So get instant access to the training right now. Start putting the 7 Key Results Areas to use in your career and business in the next five minutes….

    And as you improve your skills by just 2% a week, with no more than 30-60 minute of education each week, you will see a world of difference…

    Not just in your paycheck or bank account… but in all aspects of your career, business and life, too.


    Walking in confidently and closing those big deals. Your peers, spouse, or boss giving you the recognition you deserve. Receiving the rewards and perks you crave.

    Now imagine your sales success lasting permanently for the rest of your life.

    This can and will happen for you. It’s just a matter of focusing on the right training…

    I sincerely hope you decide to give me a chance to blow you away with the proven breakthroughs in "sales science," which I reveal in 21st Century Sales Training for Elite Performance.

    Here’s to excelling in the 21st century,

    Brian Tracy

    P.S. – This system is "The Gold Standard" of sales training for the 21st century…

    Once you start going through the 24 training videos (plus over $500 worth of bonus videos and workbooks), you’ll think, feel, act, and perform like a top salesman… no matter what industry you’re selling in.

    So go ahead - order now and give it a test drive starting today. Remember, you get:

    • "Top Performer" Sales Training In The 7 Key Result Areas

    • 2 Video Modules Delivered Straight To Your Inbox Every Week

    • 24 Workbooks, Plus Actionable Items You Can Put To Use The Same Day

    • Over $500 Of Bonus Training Modules, Including "24 Proven Closes" Mini Course

    • "Elite Performer" Training Equivalent To My $10,000 7-Day Live Seminar

    • 30 Day Money Back Guarantee

    I’m so confident and sure you will reap extraordinary results with this "blueprint" for 21st century sales success, so I’m offering you one of my boldest guarantees ever: The 21st Century Sales Training for Elite Performance System WILL boost your income, or I won’t accept a single penny for it.

    Level up your sales today!